New Breweries - Big Bottles

Discussion in 'Beer Talk' started by maximum12, Mar 19, 2012.

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  1. maximum12

    maximum12 Grand Pooh-Bah (4,686) Jan 21, 2008 Minnesota
    Pooh-Bah Trader

    Just a thought I've had & wondering what others think of this trend. I walked into a bottle shop Friday & saw a new local brewery I wanted to try. $9.99 for a 750 ML. Pass.

    It seems like most of the new breweries, at least in Minnesota, are coming out with bombers right off the bat. A few are in the relatively reasonable price range, but too many have been showing up at $7.99, $9.99, & even higher.

    How do people feel about this, or is it just a Midwest thing? I'll wager you can guess how I feel, but I'd like to hear other's opinions, if any.
     
  2. LostTraveler

    LostTraveler Initiate (0) Oct 28, 2011 Maine

    Bombers are quite popular around here too. I Think alot of stores can buy 6-12 with minimal storage space vs what would take up alot of room for 6 packs. Also for places that cant sell singles it works well too.
     
  3. H-Minus

    H-Minus Initiate (0) Mar 18, 2012

    I see them a lot here in AK too but not as much as you guys in your respective places. I find it to be a turn-off because I like to taste them. What if I don't like it? We also have a place here called La Bodega, where you can buy a six pack of assorted types. I buy a few and then decide which ones would be worth making.
     
  4. peteinSD

    peteinSD Initiate (0) Apr 25, 2010 California

    there's a brewery in san diego called iron fist i think. they may have been around for a few years now but i have not had a single one of their beers. seems like all their beer is $10 per 750 ml and the reviews are not exactly amazing. i sometimes wonder what people are thinking when they open a brewery in san diego without bringing legitimate a-game beers to the table. i guess it's a marketing thing if you have the "san diego" location for your brewery.
     
  5. PapaGoose03

    PapaGoose03 Grand High Pooh-Bah (6,057) May 30, 2005 Michigan
    BA4LYFE Society Pooh-Bah

    Ten bucks is an okay price if it's a special beer that costs the brewer more to make like an imperial stout, or something that is Bourbon barrel aged, but if it's a regular menu beer that is just an average quality beer, then ten bucks is too much.
     
  6. timbro81

    timbro81 Zealot (709) Jun 26, 2006 Oklahoma

    It is a lot cheaper for small breweries to bottle in bombers than 6 packs/4 packs of cans or bottles. Be patient. If the beer is good they will sell enough to afford a more accomodating bottling line.
     
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  7. EricCioe

    EricCioe Initiate (0) Aug 7, 2010 Montana

    But if they sell enough to buy a better bottling line, why not just pocket the dough and go with what got them to that point?

    I hate bombers. I especially hate bombers in the Midwest. Everything is $6+. I love Bell's for doing 6 packs of everything, and Founders for doing only 12 oz bottles of 99.8% of their capacity. And at least out here bombers are under $10.
     
  8. maximum12

    maximum12 Grand Pooh-Bah (4,686) Jan 21, 2008 Minnesota
    Pooh-Bah Trader

    This is about what I believe.

    In addition, it creates barriers to people trying the new breweries' beer. I mean, if geeks like me aren't willing to plop down $10 for a mystery bomber, who's going to do it? Seems like a bad ploy to me that's really limiting their audience.
     
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  9. maximum12

    maximum12 Grand Pooh-Bah (4,686) Jan 21, 2008 Minnesota
    Pooh-Bah Trader

    I've seen this argument before & I don't buy it. What I believe is that some of these brewers see the crazy prices established brewers are getting & think "Gee, if we could sell a bunch of $10 bombers we'd be well capitalized in no time at all." But if they can really sell lots of $10 bombers...why go to a format with smaller margins? Doesn't make a whole lot of business sense (though I know a few, very few, breweries have done this).

    I do agree that's it's cheaper for a start up. But there are plenty of people - there are two start-ups in the Twin Cities alone - selling bombers for $4.99 or $5.99, which is a more reasonable gamble on a local beer. So what's driving the $3-5 increase for certain new brewers? Cachet? Exclusivity? My suspicion is they're going to find out that unless their beer is really top-shelf, it's going to sit around & get old. And bad. Then they're really going to have an issue.
     
  10. harrymel

    harrymel Initiate (0) Dec 15, 2010 Washington

    You pretty much said everything I think. My Vader skills are increasing in strength I see...
     
  11. TMoney2591

    TMoney2591 Grand High Pooh-Bah (6,139) Apr 21, 2009 Illinois
    Pooh-Bah

    I'm prolly in the minority here, but I don't feel $10 is all that much to spend on a new, untested bomber, and my receipts can attest to this. I only prefer sixers if I can somehow grab a single bottle to try it. Think about it: Sure, the price per ounce may be higher with the bombers, but if you don't like the beer you're only left with around 20oz or so of excess crap; with a sixer, you've got five full bottles and one partial one left over.

    In the end, though, I'd rather have a $10 bomber than a $10 11.2oz-er (I'm looking at you, De Molen, BrewDog, etc).
     
    Dcv likes this.
  12. MattSweatshirt

    MattSweatshirt Initiate (0) Jun 29, 2011 Texas

    Man if you are charging that much for a beer that isn't even imported it better be damn good. I can pick up a well made and delicious Unibroue beer for 8.something a 750.
     
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  13. malty

    malty Savant (1,144) Dec 16, 2003 Michigan

    I believe these brewers are taking on a foodie/wine mindset. Meaning, an okay supermarket bottle of any known wine style is gonna hover around $10. They're thinking why can't we price our beer of equal quantity the same. In fact, do you think they might be trying to appeal to foodies? Hmmm...
     
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  14. Dcv

    Dcv Initiate (0) Nov 12, 2009 Michigan

    I don't mind,but if the bottle is over $15 I want it to be something I can age.
     
  15. emannths

    emannths Initiate (0) Sep 21, 2007 Massachusetts

    We've seen a lot of the same here. If you have tiny capacity, you only need to sell a little beer, so you might as well price it at $10 and just wait for the tickers to show up.

    As I see it, the problem isn't just the bomber-only mindset. The problem is that all these new brewers want their own brewing equipment, so they all buy their own tiny systems, pay their own rent, etc, which results in low capacity and high per-batch costs and prices. If brewers thought of brewing more like a business, they'd make use of the efficiencies made possible by sharing a brewery with other brewers. Sure, maybe this doesn't satisfy every wannabe-brewer's fantasy, but it's almost certainly the best way to get reasonably-priced beer to your customers. If you show up with a new lineup of standard styles in $7 bombers, you're not trying hard enough IMO. And no, adding coriander seed or something to a 7% abv IPA doesn't all of a sudden necessitate a new brewery or justify these prices.

    Many brewers seem to want to walk this weird line of producing artisan products but marketing them as everyday items. You can make artisan stuff and charge appropriate prices, or you can make everyday stuff and charge much less. This cognitive disconnect is perhaps most apparent in the marketing of $7+ bombers of "session beer."
     
  16. abraxel

    abraxel Initiate (0) Aug 28, 2009 Michigan

    I definitely agree, it seems like a dumb move. There's a small brewery near me that only bottles in bombers, priced $6+ for a basic amber ale. I've had one of their beers on tap (a mediocre-at-best IPA) and the reviews on all their offerings are weak, so I can pretty much guarantee I won't try more.

    I hear their bandwagon-jumping bourbon-aged stout is a good candidate for a Blind BIF "killshot," though... :wink:
     
  17. maximum12

    maximum12 Grand Pooh-Bah (4,686) Jan 21, 2008 Minnesota
    Pooh-Bah Trader

    Good point, I hadn't thought about it that way. If that is indeed part of the thought process, seems like the brewers might be getting ahead of the curve, but I can see that happening in the future.
     
  18. azorie

    azorie Pooh-Bah (2,471) Mar 18, 2006 Florida
    Pooh-Bah

    if its 22oz, which 1 12 oz beer and 1 10 oz one, then I figure 5 to 6 tops. More than that, I just have to pass. When these American brewers think they can charge near the same price as a belgain import, they lose me. its pure profit.
     
  19. C20Percent

    C20Percent Initiate (0) Aug 24, 2011 Virginia

    A local brewery in Northern VA just did this. They're obviously trying to jump on the Imperial IPA craze. $8 for a bomber. No thanks. I can get a bomber of Hop Stoopid Ale for $5 or a 4-pack of Double Trouble for $10.
     
  20. maximum12

    maximum12 Grand Pooh-Bah (4,686) Jan 21, 2008 Minnesota
    Pooh-Bah Trader

    Another good point; I passed on the bomber I was staring at because Dark Horse Plead the 5th (world-class IMHO) was right behind me. Couldn't resist that.

    Perhaps the brewery is counting on being "local" as well to justify the premium.
     
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