Rogue releases White Whale Ale, infused with pages from the novel Moby-Dick

This is taking the whole "whale" this a bit too literally.....literally folks...hehe get it?.. literally? Is this thing on...tough crowd

 

shoulda called it Herman Mellvale

gotta be a witbier

adjunct - squid ink?

 

No Game of Thrones?

 

I think Rogue is making this so when the more socially-acceptable wine drinkers are around you can tell them 'yeah? my shit has a book in it. how's that for intellectual?'

 

Lol, Any press is good press... unless it makes tons of people say "wow, that business is really stupid."

I already wasn't going to buy anything fromr ogue, but now I'll go out of my way to warn everyone away from their beer. Oh wait, I already do that, because I feel terrible when someone wastes money on that swill. Same with Finch's. Blech.

 

That is reserved for the whale semen barrel aged variant.

 

The beer is about Portland/Oregon; it's a symbolic gesture to honor a bookstore. The proprietors surely enjoyed placing the pages in the brew kettle. The 41 years of bookstore fans surely enjoy knowing the pages are in there. Everything will be ok.

 

In a 1957 lecture, Experimental Music, John Cage described music as "a purposeless play" which is "an affirmation of life – not an attempt to bring order out of chaos nor to suggest improvements in creation, but simply a way of waking up to the very life we're living".

I think all these people who like to bitch about Rouge should really read this and take it to heart and shut up. I'm not a huge Rogue fan but I don't sit on the internet all day bitching about them. Beer is supposed to be fun so let people have fun with it Jeez.

 

Exactly... and it will probably sell just fine with everyone who appreciates that sentiment. Like Preluderl said earlier, Rogue is doing just fine and doing something very right. The majority of BAs forget that they are a huge minority in the craft beer market. I know a lot of people who enjoy craft from time to time, but aren't aware of hype or BeerAdvocate. Those people are buy on marketing and word of mouth alone. Not to mention that 95% of you all will probably try this anyways...

 

Please tell me they didn't use pages from their first edition printing???? Stupid!

 

What a gimmick

 

To be drank whenever it is damp drizzly November in the soul before deliberately stepping into the street and methodically knocking people's hats off.

 

i think i read this about 5 times just to make sure i didn't misread anything....i didn't

 

Another gimmick to get people to pay 10 or 12 bucks for a shitty beer.

 

Is this serious...? What an awful idea.

 

the only problem i hae with this idea is that everyone knows books arent going to taste good. The maple bacon dougnut made sense because everyone loves those doughnuts. Beer is made for consumption, therefore why wouldd you put something in beer that shouldnt be consumed? They could have put a edible thing in the beer to commemerate moby dick, so people could actually drink it and not have just sit on their shelf.

 

In a word...STUPID.

Dear Rogue, I used to not hate you, why are so hellbent on changing that?

 

As we speak, I'm chewing on a (signed) 1st edition 'Charlie Papazian Joy of Homebrewing' and washing it down with WetHop Pale Ale homebrew. Gotta say, they pair well!

 

For those of you asking "what the fuck?" about putting pages from the book in, it was a symbolic act. If you read books, you would know what symbolism is. That of course does not change the fact that the idea is stupid beyond repair and Rogue (followed closely by DFH) continues to lead the craft beer world in gimmicky creations. They've gone so far they may be stepping on Miller's toes soon.

 

http://rogue.com/store/products/Powells-41st-Anniversary-White-Whale-Ale.html
7 bucks isn't that bad I'd defiantly try it if I saw it for that price.