Short's Brewing (2021)

Discussion in 'Great Lakes' started by Zorak2, Jan 3, 2021.

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  1. Cotton_27

    Cotton_27 Maven (1,486) Feb 22, 2013 Michigan
    Trader

    I like the independent retailer thing, hope they do more. I know a couple years ago Chief Hopper and Publican Porter saw independent retailer releases.
     
  2. Tripel_Threat

    Tripel_Threat Grand Pooh-Bah (4,302) Jun 29, 2014 Michigan
    Pooh-Bah Trader

    While we wait until Double SP hits independent retailers, another limited release is hitting shelves (slightly late) with a new name:

    [​IMG]

    Peachy Pom P-, er, Yum Yum will be Michigan only.
     
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  3. Tripel_Threat

    Tripel_Threat Grand Pooh-Bah (4,302) Jun 29, 2014 Michigan
    Pooh-Bah Trader

    Quarter 2 beers have been updated, some changes since they posted it to the release schedule last month:

    [​IMG]

    Nicie is coming to the Pull Barn and S-mart.

    Ocho isn't on this schedule, but still on the website. I hope it's not canceled, I really was looking forward to it.

    Blackberry Galaxy is new. 5.9% according to the portfolio description:
    "Dank pine and citrus mixed with berry make up the aroma. Brewed with Galaxy El Dorado, Ekuanot (Equinox), and Palisade hops, Blackberry Galaxy IPA has hints of tropical fruit, pine, and citrus mixed with tart blackberry flavors. Medium bodied and well balanced, it finishes dry with a touch of bitterness."

    If it's anything like Perrin's Blackberry IPA it'll be pretty decent.
     
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  4. Tripel_Threat

    Tripel_Threat Grand Pooh-Bah (4,302) Jun 29, 2014 Michigan
    Pooh-Bah Trader

    Fresh from this month's Short's Report:
    [​IMG]

    "Since we cannot celebrate our 17th Anniversary Party in person, we got innovative and are bringing our party to your place. For the first time in the history of the universe, you can pre-order a super limited release Anni Party Pack!

    What's in the pack?
    • Two EXCLUSIVE 22oz Bombers
      • Sour Parade (aka - Sour Soft Parade aka Wishful Sinful)
      • Anni Ale 17 (Triple Hazy IPA w/ Curuba Fruit)
    • Local's Light Mustard
    • Soft Parade Jam
    • Anni Party Poster Signed by Joe Short
    How do I get one?
    • Go to any beer store IN MICHIGAN ONLY and tell them you want to pre-order the Short's Brewing Co. Anni Party Pack.
    • The store will take your contact info and order the pack from our distributor, Imperial Beverage.
    Ordering details!
    • Pre-order is available in Michigan only
    • Pre-order window is from March 15th (Tomorrow) thru March 26th.
    • We will close pre-orders if the pack sell out before March 26th. Better hurry up!!
    • Packs delivered to stores the week of April 20th and you can pick them up when they arrive!"
     
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  5. Jplachy

    Jplachy Pooh-Bah (1,848) Feb 12, 2012 Illinois
    Pooh-Bah Trader

    I'm sorry can you please delete your post its a duplicate of a thread Heineken paid for.
     
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  6. Cotton_27

    Cotton_27 Maven (1,486) Feb 22, 2013 Michigan
    Trader

    I just tried to order one and the clerk looked at me like I was insane. Guess I'll try somewhere else tomorrow.
     
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  7. Tripel_Threat

    Tripel_Threat Grand Pooh-Bah (4,302) Jun 29, 2014 Michigan
    Pooh-Bah Trader

    There was a blurb on the website about showing them thia graphic, if it helps:


    https://www.shortsbrewing.com/presale/
     
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  8. Cotton_27

    Cotton_27 Maven (1,486) Feb 22, 2013 Michigan
    Trader

    They looked at me even weirder when I whipped my phone out and showed them the graphic.
     
  9. Sparty1224

    Sparty1224 Savant (1,122) Jun 18, 2014 Michigan
    Trader

    Oh man, this seriously made me laugh out loud.
     
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  10. Cotton_27

    Cotton_27 Maven (1,486) Feb 22, 2013 Michigan
    Trader

    Currently sipping on a Double Soft Parade, I definitely like this OG recipe more than the current one.
     
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  11. Tripel_Threat

    Tripel_Threat Grand Pooh-Bah (4,302) Jun 29, 2014 Michigan
    Pooh-Bah Trader

    Livonia Liquor and Fine Wine had the Anni Pack pre-order poster on their door today, word must be getting around, so hopefully it won't be so awkward trying order one now.
     
    Cotton_27 likes this.
  12. Cotton_27

    Cotton_27 Maven (1,486) Feb 22, 2013 Michigan
    Trader

    That's good, because I tried again the next day and the guy stared at me like I was Narnia.
     
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  13. Zorak2

    Zorak2 Devotee (329) Nov 5, 2016 Michigan

    Yeah they knew about it from the first day and had no problem putting me down for pre order when I called.

    They are definately the best store in my area and actually get Short's releases a day earlier than any other store in the area. They are worth the follow on untappd because they update their stock in real time and get all the good releases. The only issue with their untappd menu is they allow single sales of every beer in the store (which is amazing) but it causes beers to sell out but still show in stock on their menu. Also they get some bomb stuff in kegs and it makes for some nice weekend crowler treats.
     
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  14. ygolordned

    ygolordned Pundit (935) Apr 7, 2013 Michigan

    Anyone in metro Detroit seeing double soft parade start to show up yet?
     
    Cotton_27 likes this.
  15. Zorak2

    Zorak2 Devotee (329) Nov 5, 2016 Michigan

  16. ygolordned

    ygolordned Pundit (935) Apr 7, 2013 Michigan

    Thanks so much, I just found some! Didn’t realize their beer locator lists each store’s shipments and what day they received them, that is so helpful

     
  17. Zorak2

    Zorak2 Devotee (329) Nov 5, 2016 Michigan

    Yeah normally its up to date, but sometimes it wont update for weeks at a time.
     
    ygolordned likes this.
  18. Tripel_Threat

    Tripel_Threat Grand Pooh-Bah (4,302) Jun 29, 2014 Michigan
    Pooh-Bah Trader

    Hello Short's Fans! Here's a few releases that have been announced in the past few days. First, two seasonals.

    First up is PCG, which will be with us for March and April:
    [​IMG]

    The "Without Delay IPA" hype was fun, but it's nice there's two months to enjoy for those who still suffer from FOMO.

    Next is Soft Parade Shandy, which will be sticking around through summer until September.

    [​IMG]

    Finally, a the next limited release to hit the shelves, Treefer Madness:
    [​IMG]
     
  19. WIexile

    WIexile Zealot (526) Jul 20, 2017 Michigan
    Trader

    Treefer and Cat and both on point this year!
     
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  20. Tripel_Threat

    Tripel_Threat Grand Pooh-Bah (4,302) Jun 29, 2014 Michigan
    Pooh-Bah Trader

    New beer on it's way to Michiganders. This guy is a holdover from last year, and now joins the The Ooze, Barney Blood, and Go Juice Milkshake IPA limited releases.

    [​IMG]


    ALSO, anyone who ordered the Anni Party Packs should be able to pick them up at stores starting today. If you're so inclined, Joe Short will be doing a Facebook Live Anni toast Saturday at 5:30 pm.
     
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