The Veil Brewing (2021)

THIS! Absolutely loved Cognac SF. That was the last great Anniversary line up. Each big event since has slowly gotten more and more into pastry territory and its tragic

 

Common misconception about Untappd. The Veil has zero to do with their Untappd content. Have had a long conversation with Tarpy about the labels always coming out early and he said they don't add anything to Untappd at all and have been trying to stop the label issue.

 

Yeah the 34 beer announcement was quite the surprise as well as AB Pallbearer being announced and not being one of the labels currently on untappd. I am hoping there are more along those lines but I think some of the ones "missing" may be the Mergence labels and Culminate labels that have been sitting around for some time without us seeing a release. Maybe even the Larry bottle that was "bottled" in January that has still yet to be released. Would be awesome to see more non-pastry bottles announced. Realistic chance that the two One Thousand Years bottles could be part of the Anniversary set as well but I have not seen the Fifth Anniversary logo on those labels or the aforementioned Mergence and Culminate bottles. Hoping for more SF variants that aren't stuffed full of candy.

 

Its not like Untappd has magical powers to produce the labels, they're getting them from somewhere. Untappd itself almost never creates a beer (I think the brewery has to work with support for that to happen, and generally only when the brewery is having a technical problem), its users within Untappd that create them if its not created by a brewery or a venue.

 

You are correct in this. Tarpey named the source he feels is putting their labels up when I spoke with him about it but its been long enough that I don't exactly recall what he said other than it wasn't someone directly employed by the brewery putting them up.

 

I forgot about label approval with ABC, as I don't think NC has a way to download those labels (though might be wrong there). That could definitely be a way that the creator is finding them early.

 

Wait, wait, so someone not affiliated with the Veil trolls the ABC label approval site, then adds beers weeks to untappd weeks before a release all on their own accord. haha.
I am a regular untappd user and I thought I knew how it works but always assumed these special type beers were added by the Veil.
I get people sitting in a brewery having a beer, adding something in an attempt to check it in, but man.

 

Oh yes, I'm in there as I assume most are that post in this thread.
I guess I just stupidly assumed adding Veil beers to untappd before even knowing what they definitely are, would not be some random SuperFan.

 

This is exactly what Tarpey was alluding to in our conversation! He was saying that it happens after they get label approval.

 

Its not specific to Veil (probably not a shock). For most any brewery with a dedicated fan base, if you announce a beer release on social media, it'll end up on Untappd pretty quickly. Adding the label is a bit extra, but if there's an easy way to find it on the VA ABC website, then it really isn't particularly time consuming after you do it once or twice and figure out how it works.

I've probably only created a beer once or twice when I wasn't drinking it and couldn't find it on Untappd to check-in to, but if people have fun doing it, have at it!

 

So I just went to VA ABC's website and wanted to see if I could find where these labels are being posted and to my surprise it was relatively easy to find. I was not able to find any sort of graphics or images but I did find where the name and beer description were provided as well as the date it was approved. Only other beer I could find that was not already "leaked" to untappd is:

Apple Brandy Bourbon Booberry Pie Sleeping Forever

I believe the version of this I posted in the original list is an amped up version that is double vanilla double cheesecake and might I say double the hard pass.

Also AB Pallbearer is now showing up when searching labels on Untappd.

My assumption would be that because there are no other labels listed on VA ABC the remaining unknown beers are either a.) labels not yet approved or b.) are the aforementioned and speculated wild ales as there are several of those not yet released but have been hanging around untappd for awhile. I believe it was the year before last where we saw several wild / mixed fermie beers included in the Anniversary collection so this would make sense to me.

If not wilds / mixed fermies maybe they are repeats of beers we have already gotten from them in the past as I believe those labels would not need to be reapproved? If anyone has insight on that feel free to chime in.

 

I'm making an assumption for VA, but most states are pretty similar in this regard. Once a label is approved, you can continue to use it in the future. Minor label changes such as a vintage change or ABV change typically would not require it to go back through label approval. Usually it'd take something like a name change or image change for it to go back through label approval I think.

 

I've always just assumed the Veil added these beers after the label was approved.

There's an expand button on the left side that will expose the label.

 

Took a quick look at VAs label approval process, and it looks like an updated vintage does require a label reapproval. At least they do call it out as a revised label as opposed to new, so maybe its faster/easier? That seems kind of crazy. Non-package I believe doesn't need approval if it isn't distro'd anywhere, but some states require a keg collar label approval if it'll be distro'd in kegs.

 

350x bottles of AB Pallbearer and likely 20+ sickeningly sweet pastry stouts ... bleh. Would be nice if they slimmed down the number of releases and increased bottle counts of the non-adjunct stouts for us non pastry-boiz. I enjoy an adjunct stout but the last pastry stout I got from Veil (Banana fluff) I ended up pouring out (I can count on one hand the number of beers I've drainpoured..).

Oh well though, more power to em because people will eat it up and it keeps the hype and "quality" of Pallbearer in that world class category. If they bumped that bottle limit up, people would cry lower quality even if the beer was same exact thing.