What's a Platinum Beer?

Discussion in 'Beer Talk' started by Tennessee52, Apr 22, 2021.

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  1. jesskidden

    jesskidden Grand Pooh-Bah (3,145) Aug 10, 2005 New Jersey
    Society Pooh-Bah Trader

    The current TTB labeling regs for "light beer", from Ruling 2004-1:
    ... which Bud Light Platinum does:
    [​IMG]
     
    #41 jesskidden, Apr 23, 2021
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  2. nc41

    nc41 Initiate (0) Sep 25, 2008 North Carolina
    Trader

    It was fairly popular when first introduced, and you paid a premium price for a slight uptick to 6% abv.
     
    #42 nc41, Apr 23, 2021
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  3. jesskidden

    jesskidden Grand Pooh-Bah (3,145) Aug 10, 2005 New Jersey
    Society Pooh-Bah Trader

    "Slight?" By my math, going from BL's 4.2% to BLP's 6.0% is an increase of 43%.
     
    #43 jesskidden, Apr 23, 2021
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  4. pbrian

    pbrian Pooh-Bah (2,118) Feb 8, 2001 Connecticut
    Pooh-Bah

    So Bigfoot can be labeled a "light beer" as long as it discloses "average analysis" figures. Got it.
     
    #44 pbrian, Apr 23, 2021
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  5. Bitterbill

    Bitterbill Grand High Pooh-Bah (7,036) Sep 14, 2002 Wyoming
    BA4LYFE Society Pooh-Bah

    Which must meet certain guidelines, eh?
     
    #45 Bitterbill, Apr 23, 2021
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