Sacred Profane Brewing Launching Summer 2022

Do you have any good info on the attempts of Pilsen brewers to trademark "Pilsner" in the 1800s? I've never seen anything more than a blurb on the topic.

 

And you're only reading the "cleaned up" version.

 

Going entirely from memory here I recall reading in a Swedish book on the history of one of the largest Swedish breweries, published in the 1930s-1940s, written by a member of the Swedish brewing industry, that there had been protests from breweries in Pilsen against the use of the word Pilsener by Swedish breweries to sell their Pilsener beer, which resulted in an agreement whereby (some?) of the Swedish breweries would label their beer Pilsener öl, or Pilsener bier instead, with the word öl or bier acting as a qualifier next to the term Pilsener. So that only the original Pilsener could be labeled solely as such. I believe this took place around the turn of the century. I'll need to look up the book in question again to give an accurate account of the topic in question, so stay tuned.

It can also be mentioned that the brewery which claimed to have introduced Pilsener beer to Sweden, Hamburger-bryggeribolag/Hamburgerbryggeriet, sued another Swedish brewery, Grönborgs bryggeriaktiebolag, in 1885, since the latter introduced their own Pilsenerbier into the market in the form of two different products, which Hamburger-bryggeribolag claimed to be an imitation and could easily be confused with the product made by the Hamburger brewery. They furthermore claimed to have registered it as a trademark. The court ruled in favor of Hamburger brewery due to similarities inbetween the labels used by the two breweries' beers.

 

Granted you are going from memory here (!), but what's interesting about that is that one source I've seen stated that Pilsner Urquell Brewery trademarked "Pilsner Bier" in 1859 but "Pilsner" fell into common usage.

 

Invented: 1842
Registered: 1852

...Old post, for a general/arbitrarily reference









Will try to steer this thread to the subject matter: the Tankovna setup is seemingly different than Brienne’s previous experience: Notch Brighton. That is to say, Chris utilizes the horizontal – lagering – tanks as serving tanks (i.e. they have the capability to hook up serving lines, which go directly to the Lukr taps = Tankovna)

SP is using a different manufacturer, one that employs a unique process. Unless there are new stipulations with Lukr industrialists, the vessels are serving tanks that need “to be consumed within a week of opening the tank”

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On terminology: an argument could be made for (some kind of) recognition: a link to the concentration, if not innate. Lesser-Known uses -Inspired

 

I wonder what the reasoning is there? Since in the link I posted in post #326, what Lukr's website states about their bag-in-tank system:

"The greatest advantage of the tank system of drawing beer is that the beer does not come in contact with air or any other gases and therefore does not go stale and remains fresh."

Contrasted to "normal" American setups, breweries and bars will certainly leave beer on CO2 longer than a week.

Lukr lists their tank size options as 250 l, 500 l, and 1000 l.

 

So in my experience visiting both of Human Robot's locations a few times, most of the "milktubes" I've seen consumed are by someone ordering a round for their whole table or group, which is then chugged in unison - so basically it's functioning the same as a round of shots would at a bar. People having fun with it. You can debate if that is respectful to Czech culture or not, but since at most tables people are drinking a mixture of lagers (the Human half of HR) and hazy IPAs (the Robot half of HR), some folks that may only normally drink IPAs are getting exposed to quality European-style lagers. Which seems to me to be a good step in reversing the "all IPAs all the time" trend with US craft beer in the last 5-10 years.

 

Seriously. Seems like people are scared of or intimidated by Brienne because she does what she wants. I hope to make the trip up to SP one day

 

I thought it came across as a rather empty victory (and in any case it did not hold up for very long), which is why it stuck with me. As you point out the opposite solution might have been agreed upon in another country. So the question here is where and when are we talking about.

 

Well, yeah - but for the US it depends on whether you're talking about the term "Bavarian" being used as a style or brand name. Certainly in the beginning of US lager brewing, the beer was commonly called just Lager but there are cases of it it being described as Bavarian (below right). But once the Bohemian/Pilsner/Budweis style took off a couple of decades later, the brewers who continued to offer the older Bavarian influenced lagers did tend to use the term more often.

I always liked how Hell Gate Brewery owner George Ehret (once the largest lager brewer in the US) described the difference between his older style lager and "Pilsen brands" in his book.

Below left is how 1901's 100 Years of Brewing described some brewers attempts to "redomesticate" the style.

The Cincinnati Lion Brewery ad is interesting in that it shows that "lagers and pilseners" error has a long history.

Yeah, that's the date which the official history of the company, Plzeňský Prazdroj (in historical photographs) [2005], claims.

Yeah, that's the problem with discussing century old trademarks in a global market, as the head-spinning history of the "Budweiser" trademark country to country illustrates.

 

Yeah I certainly subscribe to the fact that the lager beer introduced both in the US and in European countries at that time, 1840s, was Bavarian-type beer. The difference in naming practises is likely explained by the simple fact that lager beer brewing in the US was also accompanied by large scale German immigration, the establishing of German communities and a German customer base, which meant that German American brewers could simply continue using German terminology (only slightly anglicized as lager beer for the broader English speaking population). This was not the case in Sweden, here the customer base would be made up of Swedes instead (for the most part), and selling the new beer on its foreignness made sense here.

 

A true Mlíko pour is also meant to be chugged. I suppose the only part that people may (and I believe have) quibble about regarding Czech culture is that you can’t get a good head from a Lukr in a Stange. Or at least not the proper head on it.

 

I have had a few milktubes (not my preferred 'method' but they were gifted to me) and via appearance they do look 'good' and for my palate they tasted like wet foam. Below is an example of a Human Robot milktube:



I have not had a Mlíko in a mug so I have no basis of comparison here.

Have you had a Mlíko pour in both a mug and a tube (preferably as a side-by-side of the exact same beer)? If so, whatcha think?

Cheers!

 

From Chris regarding milk tubes, mlíko difference…

 

Yes, I read Chris' post previously.

I take him at his word that the milktubes are "not traditional". During my two weeks in the Czech Republic, spending many hours at numerous pubs, I never saw a single milktube. Having stated that I also never saw a single Mlíko pour in a mug either. Based upon my anecdotal experiences I would state that Mlíko pours in general are not much of a 'tradition'.

As to the nature of the foam the milktubes I drank had the quality (e.g., mouthfeel) of a wet foam for my palate as I discussed above. Perhaps some beertenders have the 'knack' here?

Cheers!

 

I’m talking about the foam. Chris explains why you can’t get the same effect in a tube versus a Czech mug. Even if someone chimed at that pours these beers regularly it probably wouldn’t be sufficient enough of an answer for you.

 

Me too and I mentioned twice above:

"...for my palate they tasted like wet foam."

"As to the nature of the foam the milktubes I drank had the quality (e.g., mouthfeel) of a wet foam for my palate..."

Maybe or maybe not. The purpose of a discussion board is to have a discussion (i.e., back and forth conversation).

Cheers!

 

Provided a quote that it’s not possible to have the effect in the glasses you have at human robot, but because it’s tasted like it to you, it can be. It’s not a discussion when a fact is presented and someone still says it’s not true.

 

Have a nice day!

 

as you would say, Cheers!