Craft Beer Needs an Attitude Adjustment

I discussed this in my above post: "Fireball, which is a 33 proof malt liquor flavored with sweeteners and natural whiskey flavor, along with other natural flavors (like cinnamon)."

To be specific this is in regards to the product labeled as Fireball Cinnamon (pictured in post #15 above).

Cheers!

P.S. I am pretty certain that David Walker would characterize Fireball Cinnamon as being a "beyond beer elixir".

 

"Craft" is not a monolithic grouping (as a singular thing). We are blessed with choices and my goal is to locate beers, and brewers that I like and sometimes admire. Sierra Nevada fits this nicely for me. Used to be Smuttynose and I still like many Lagunitas offerings. It might be convenient to pigeonhole craft as an entity, but it's so varied with beers and interesting personalities it's useless to try. I think the alleged category grew too fast, but hasn't it been a pleasant embarrassment of riches?

 

Society needs an attitude adjustment
(Then again, it always has).

 

Well, the malt-based Fireball (i.e., not the whisky nor wine-based ones pictured, left, in @zid's post #15) is registered with the TTB as a "906 - MALT BEVERAGES SPECIALITIES - FLAVORED" (the TTB has different Product Class/Types for Malt Liquor - "Type 903" and "Type 953") and, as such, must follow this ruling for listing alcohol content:

So, while Sazerac often mentions the product's "Proof" in their FAQ, etc., the labels themselves must list alcohol content by ABV, such as the example below/left:


Apparently, there are even different versions of the malt-based stuff (above, right) one "only" 15% ABV - perhaps to be sold in states that limit "malt beverages" to 15% or under?

(That "Lewiston, ME" location is the Mr. Boston brand facility, another Sazerac owned brand).