A protective measure against flashy drink trends

Discussion in 'Beer Talk' started by M-Fox24, Apr 14, 2023.

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  1. M-Fox24

    M-Fox24 Grand Pooh-Bah (3,941) Mar 17, 2013 New Jersey
    Pooh-Bah Trader

    Source -

    This Australian Brewery Says Its Pale Ale Is Only for Drinkers Over 35 | VinePair

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    #1 M-Fox24, Apr 14, 2023
  2. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,375) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

    It will be interesting to see if this advertising campaign ‘works’ for Lord Nelson Brewery.

    It kinda remind me of Stone’s advertising:

    “Arrogant Bastard Ale

    You're not worthy”

    Cheers!
     
    #2 JackHorzempa, Apr 14, 2023
  3. beer_beer

    beer_beer Pooh-Bah (2,306) Feb 13, 2018 Finland
    Society Pooh-Bah

    Things get badder and badder...
     
    #3 beer_beer, Apr 14, 2023
  4. CBlack85

    CBlack85 Pooh-Bah (2,762) Jul 12, 2009 South Carolina
    BA4LYFE Society Pooh-Bah Trader

    I picture a curmudgeonly brewer yelling "get off my lawn" at the millennials.
     
    #4 CBlack85, Apr 14, 2023
  5. o29

    o29 Maven (1,275) Sep 29, 2020 Texas
    Trader

    So will they be increasing the minimum age by 1 each year to ensure that this remains true?

    Or, far more likely, is this just a marketing gimmick to draw attention to the product? :thinking_face:
     
    #5 o29, Apr 14, 2023
    AZgman likes this.
  6. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,375) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

    Yeah, that is what it is.

    Akin to 'you' not being worthy to drink an Arrogant Bastard.

    Cheers!
     
    #6 JackHorzempa, Apr 14, 2023
  7. elNopalero

    elNopalero Grand Pooh-Bah (5,822) Oct 14, 2009 Michigan
    Pooh-Bah Trader

    I really don’t have a stake in this, as long as they price it as it was 35 years ago, too,
     
    #7 elNopalero, Apr 14, 2023
    Dethark, AZgman and unlikelyspiderperson like this.
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