Musings on Budweiser

Discussion in 'Beer Talk' started by Squire, Mar 11, 2024.

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  1. LAFreeway

    LAFreeway Zealot (669) Aug 2, 2023 California

    Yes, that’s what I was lamenting, the fact that they could make any beer that they want, but they make what they do to please the public. I guess I’m more bummed out with my fellow American’s taste in beer than I am with Anheuser-Busch. I can’t blame them for giving people what they want.
     
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  2. John_M

    John_M Grand High Pooh-Bah (6,849) Oct 25, 2003 Washington
    Mod Team Society Pooh-Bah Trader

    In fairness, people drink macros for a lot of different reasons, not all of them related to a search for the best tasting beer they can find. Most beer consumers cut their teeth on macros at a young age, find them perfectly satisfactory/acceptable, and never find any reason to try something different. Many consumers like the fact that a particular beer they enjoy can be found pretty much every place and any place they go. It's reassuring for some to know that they can travel 5000 miles and still reliably find bud at the local store. Some consumers aren't really concerned about a beer's flavor, but are more concerned with the nutritional aspects of the beer they're drinking. As long as the beer is low in calories they're satisfied. Years ago my then girlfriend had a daughter in college and all of her sorority friends drank bud light. The reason? They hated the taste of beer, but felt compelled to drink beer when over at a frat party. Bud light had very little flavor and very low alcohol, attributes that everyone in the sorority liked. They could nurse a couple of bud lights over the course of a three or four hour party without getting drunk or sick.

    My point being, that a lack of taste isn't necessarily the only reason a lot of consumers drink macros.
     
    #142 John_M, Mar 15, 2024
    Last edited: Mar 15, 2024
  3. LAFreeway

    LAFreeway Zealot (669) Aug 2, 2023 California

    In So. Cal. in the 90’s it seemed like all of the attractive girls drank Coors Light.
     
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  4. Roguer

    Roguer Grand High Pooh-Bah (7,811) Mar 25, 2013 Connecticut
    Mod Team Society Pooh-Bah Trader

    The original Real Men of Genius ads were actually "Real American Heroes." Same singer, same jokes. Then 9/11 happened, and our entire social paradigm on heroes shifted - and they very quickly changed the entire campaign to Real Men of Genius.

    Shows that their advertising arm has always been sensitive to public pressure, real or perceived - despite being, as you pointed out, pretty frat-boy-centric with some of their campaigns over the years (not all of them, granted).
     
  5. Urk1127

    Urk1127 Grand Pooh-Bah (3,790) Jul 2, 2014 New Jersey
    Pooh-Bah Trader

    Budweiser is the king of beers. It says so right on the can. That’s how you know.
     
  6. Urk1127

    Urk1127 Grand Pooh-Bah (3,790) Jul 2, 2014 New Jersey
    Pooh-Bah Trader

    You have inspired me to drink a Michelob lager next to a German imported helles. To memory the michelob being the best beer of a big brewer is had at the time.
     
  7. moodenba

    moodenba Pooh-Bah (2,502) Feb 2, 2015 New York
    Society Pooh-Bah

    I'm a little surprised that my comments have inspired someone to try a Michelob. I haven't had one in about 50 years.
     
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  8. Urk1127

    Urk1127 Grand Pooh-Bah (3,790) Jul 2, 2014 New Jersey
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    My thought process was if they could make anything close to a helles my memory serves michelob being all malt (?) maybe. And tasted much different than the other brands
     
  9. LAFreeway

    LAFreeway Zealot (669) Aug 2, 2023 California

    Hopefully you can find some Michelob, I had a similar thought after reading about it on this site, but haven’t been able to find it. I probably had it back in the 90s, but I believe it was not all malt back then.
    Just going off of the specs, Sapporo & Michelob are pretty similar, but I don’t know how that translates to taste.
     
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  10. Urk1127

    Urk1127 Grand Pooh-Bah (3,790) Jul 2, 2014 New Jersey
    Pooh-Bah Trader

    I drink Sapporo regularly it’s an every day beer for me so funny you mention it. I like bud heavy a lot but I get a headache. Sapporo is very similar but no headache. That’s how that happened. My memory of michelob lager from a couple years ago is different from the Sapporo on my brain and I’ll simply just need to do a side by side
     
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  11. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,375) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

    There was a thread that discussed that Michelob is discontinued.

    If you ever find a Michelob please report back.

    Cheers!
     
  12. LesDewitt4beer

    LesDewitt4beer Grand High Pooh-Bah (6,315) Jan 25, 2021 Minnesota
    Society Pooh-Bah Trader

    My memory of Michelob from even 35 yrs ago is that it was lightly bitter and dry. Am I correct? Anyways, I see Mic Amber Bock frequently here. I'd grab some Bud Dry if they released some again. :beers:
     
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  13. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,375) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

    Hmm, 35 years ago would make it 1989. How good is my memory of a beer from 35 years ago?

    Firstly, for multiple reasons I would not disagree with the assessment of "lightly bitter and dry". For the most part this is how I would feel about Macro lagers of that time frame. I was not a big consumer of Michelob beer from 'back in the day' but my recollection is that I personally did not see a big enough difference between a beer like Budweiser/Miller High Life/etc. vs. Michelob to justify the higher price of Michelob. Was it a 'smidge' better than the premium beers of that time frame? Maybe?

    You might be interested in reading the below linked article (you will need to scroll down) since it includes quotes about Michelob from Michael Jackson of Michelob in 1982, James Robertson in 1978 and Michael Weiner 1977.

    https://www.beeretseq.com/2021/07/

    My personal preferences are for Michelob from the turn of the 20th Century. I annually homebrew a reconstruction of this beer which I brand as 1896 Michelob. I will be enjoying one of these beers later this evening.

    You can read about this beer here:

    https://www.morebeer.com/articles/Brewing_Original_Michelob_Recipe

    Cheers!
     
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  14. LesDewitt4beer

    LesDewitt4beer Grand High Pooh-Bah (6,315) Jan 25, 2021 Minnesota
    Society Pooh-Bah Trader

    So, back to Bud. Bud Dry. @Squire you must have had some of those. :beers:
     
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  15. moodenba

    moodenba Pooh-Bah (2,502) Feb 2, 2015 New York
    Society Pooh-Bah

    Lots to think about. I can remember being invited to my Physics prof's home for a party in 1969 where he had a quarter keg of Michelob. My taste buds were attuned to the local lagers at the time, and I remember being underwhelmed by the draft Michelob. In about '74, my friends and I did a vertical blind taste test of Mich, Bud, and Busch Bavarian. We thought they weren't too much different, but generally preferred Busch, then Bud, and last Michelob (at home we generally were drinking Ballantine Ale to augment our extract homebrews, so that may have dulled our taste buds). All of that can be chalked up to personal tastes, so no vast conclusions.
    That said, I think Gary (beeretseq.com/2021/07, and then scroll down to Michelob) hits the mark with his assessments. Modern brewers can, and do, brew all-malt beers that have a thinner body than some adjunct beers. Gary mentions the 2007 all malt Michelob as being wanting in body, even more deficient than some earlier extract Michelob. I was a fan of adjunct Pabst Andeker in the 70s. The packaging was revised, and the formula went to all malt with some fanfare in about '80 (?). I thought the new version was not as full bodied (and not nearly as good) as the earlier beer.
     
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  16. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,375) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

    Below is a story I posted about Budweiser over a decade ago:

    I should preface the below story by stating that I am a homebrewer and I do not generally drink Budweiser.

    I got into the habit of brewing my homebrews to family gatherings and share my homebrewed beers. I have a sister who doesn’t like flavorful beers so she would bring her own beer (mostly Budweiser). For one family event which was my birthday my sister offered me a Budweiser which I accepted. My wife had a look of horror as I accepted this beer. When my sister was out of ear shot she asked: “You are not going to drink that are you?” I replied: “Yes I am”. It was offered to me as a present and I was not going to be ungracious and not accept it. I drank the can of Budweiser and I will readily admit that I would have preferred to be drinking one of my tasty homebrewed beers. A number of BA folks will describe Budweiser using terms of excrement: piss, shit, etc. I personally would not use those words to describe Budweiser (or any other BMC type beer). My biggest complaint with BMC type beers is that they are lacking in mouthfeel/flavor.

    Cheers!

    P.S. That very well could have been the last time I drank a Budweiser, just not a beer brand for me.
     
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  17. John_M

    John_M Grand High Pooh-Bah (6,849) Oct 25, 2003 Washington
    Mod Team Society Pooh-Bah Trader

    Nor was I Jack (and I agree with you), though my recollections are from the mid to late 70's. That's when I first tried Michelob. It seemed to me that AB spent a considerable chunk of change on the advertising and marketing of Mich, and of course it was sold in those iconic Michelob bottles. I remember being excited to try it (I assumed it would be a much richer and more full bodied beer than bud), and was kind of disappointed when I finally did try it. While it did taste a bit different from regular bud, the up charge was daunting (almost a buck more per 6 pack). It was pretty hard to justify that for a beer that tasted only slightly different/better than regular bud.
     
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  18. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,375) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

    John, my guess is that Michelob was brewed with a lesser proportion of rice vs. Budweiser and if that guess is correct than it would be reasonable to expect a 'better' maltiness to the beer.

    But was it $1.00 'better'? Well, not for me.

    Cheers!
     
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  19. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,375) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

    Do you have experience/recollections here? Did you personally prefer the circa 2007 Michelob better than previous versions?

    Cheers!

    P.S. I have zero idea if I ever drank an all malt Michelob. Probably?
     
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  20. LesDewitt4beer

    LesDewitt4beer Grand High Pooh-Bah (6,315) Jan 25, 2021 Minnesota
    Society Pooh-Bah Trader

    I agree with your assessment that it tastes thin. It is. When I first tried Bud Dry, also thin in the flavor dept, I'd never had a beer with that kind of mouthfeel. It was exciting! So I was impressed. Like, it left an impression in my mind and it was a total crushing beer if there ever was one (nodding to Warsteiner Orig). At the time I was very accustomed to Bud being the main beer at social gatherings as there really wasn't much craft then aside from Sam Adams, Geary, Sierra Nevada and then some imports (I miss Heineken Dark!). Bud Dry was affordable and "different". Fast frwd to Bud today. Holy crap I dunno what they're thinking nor do I care. I would however re-vist Bud Dry for my own nostalgic reasons and give it a good shot. That'd be about it! There are succulent craft rice lagers here & there these days that I find to be dry and if I'm hankerin' for an AAL, well, there's loads here in lagerland. But if Bud is all there is, I gotta brush aside my beer geekiness and have a couple. :beers:
     
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