$15 pint of pale ale

Discussion in 'New England' started by EnronCFO, Feb 21, 2013.

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  1. Pahn

    Pahn Initiate (0) Dec 2, 2009 New York

    i might add, i reviewed an early bottle of konabrewer's IPA and it was at least better than peeper, IMO as good as lunch. for what it's worth...

    edit: in case anyone doesn't agree, let me first note that the bottle was super fresh--as blatant IPA, or peeper, or lunch, etc really ought to be if you're going to judge.
     
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  2. RedMedicine

    RedMedicine Initiate (0) Jun 3, 2005 Oregon

    I'm pretty sure I can't find an APA that sells for that much, let me try. Nope, can't do it. I'm having trouble finding something close. But I am finding some stuff outside of the style that doesn't sell for that much:

    A barrel-aged imperial stout (Deschutes Abyss = $289/half-bbl),
    Some top-ranked IPA (Boneyard RPM IPA = $184/half-bbl; Pliny the Elder = $259/half-bbl),
    A Russian imperial stout (North Coast Old Rasputin = $200/half-bbl),

    Oh wait, how about Pliny the Younger ($361/half-bbl)!? Shoot, nevermind, that's just one of the best triple-IPAs in the world. Of course it costs a whole $31 more per half-bbl than MBC Peeper.

    :astonished:
     
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  3. woosterbill

    woosterbill Pooh-Bah (2,807) Apr 6, 2009 Kentucky
    Pooh-Bah

    And remember, the $330 half-barrel was going off the low-end $110 figure for a sixtel. If sixtels are actually $125, that would translate into a $375 half-barrel: $14 more for a 5.5% APA than for Pliny the Younger. :stuck_out_tongue:
     
  4. lucas1801

    lucas1801 Initiate (0) Apr 5, 2012 Massachusetts

    I like MBC and had 3 MO's last night at $8 for 12 oz. but they are overpriced, I do like what I have had from Oxbow as well, but their posts make me worry about their pricing if they come to the MA market.
     
  5. jazzmac

    jazzmac Initiate (0) Nov 8, 2002 Connecticut

     
  6. tehzachatak

    tehzachatak Initiate (0) Sep 19, 2010 Massachusetts


    really don't understand your math here. you're basing this entirely based off of ingredients, right? you realize other things go into pricing, right?

    i'm not defending MBC - but please don't try to do this. we could play this game all day. it's not like MBC's ingredient price is cheaper than plenty of the other comparisons already brought up.
     
  7. Longstaff

    Longstaff Initiate (0) May 23, 2002 Massachusetts

    But, but, but they don't have beers I've never heard of before, beers that whose name I can't pronounce , or Mikkeller beers...
     
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  8. jazzmac

    jazzmac Initiate (0) Nov 8, 2002 Connecticut

    Umm...no. If it were just ingredient cost it would be $.04 cents for a bottle. The $.04 an ounce is what it costs
    to make the actual liquid (ingredients, labor, utilities, taxes, etc). It's the total cost of the liquid. Add in the packaging and it's $.66 a bottle
     
  9. EnronCFO

    EnronCFO Pooh-Bah (2,193) Mar 29, 2007 Massachusetts
    Pooh-Bah

    Not to be a math teacher, but please show your work to get full credit on this. Thanks. :slight_smile:
     
  10. tehzachatak

    tehzachatak Initiate (0) Sep 19, 2010 Massachusetts

    where are these numbers (not the cost of packaging, etc, but your 3 cents per oz number) from?
     
  11. emannths

    emannths Initiate (0) Sep 21, 2007 Massachusetts

    Where do you get your numbers for labor etc?
     
  12. jazzmac

    jazzmac Initiate (0) Nov 8, 2002 Connecticut

    Actual ingredient costs to make a 40 bbl batch of a pale ale are $1400. Variable (labor, utilities, etc) are $2500. It works out to $.025. I'm giving them the benefit of the doubt on $.04. I've done over 3 breweries business plans. The numbers are out there just need to find them. I can send you a copy of the breakdown if you'd like. I don't include advertising, POS, etc. just the actual cost of making the beer
     
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  13. emannths

    emannths Initiate (0) Sep 21, 2007 Massachusetts

    Based on what annual capacity? For MBC, I think you have to assume something like 2000-3000 bbl/yr.
     
  14. tehzachatak

    tehzachatak Initiate (0) Sep 19, 2010 Massachusetts

    ok, so you don't know anything specific about MBC's costs, you just know what you think their costs should be. I see.
     
  15. jazzmac

    jazzmac Initiate (0) Nov 8, 2002 Connecticut

    This is based on over 10 breweries with capacities from 1000 BBL to 5000 BBL. In various states. How are MBCs costs different? If it costs them more than $.04 an ounce they're doing something wrong. Ask any brewer they're all about the same until
    You get into the 25K bbl range.
     
  16. jacksback

    jacksback Initiate (0) Jul 20, 2011 Massachusetts

    That's good, as your posts have destroyed any you might have had.
     
  17. RedMedicine

    RedMedicine Initiate (0) Jun 3, 2005 Oregon

    They have the most expensive American Pale Ale made in the United States. No on has show otherwise or given a reasonable explanation about why they charge so much. Their APA costs more than countless barrel aged imperial stouts, IPAs, double IPAs and various other styles from various size breweries that no doubt cost more to make. What exactly are we debating anymore?
     
    EnronCFO likes this.
  18. EnronCFO

    EnronCFO Pooh-Bah (2,193) Mar 29, 2007 Massachusetts
    Pooh-Bah

    Yeah, the fact that a Peeper keg costs more than or at least roughly in-line with Pliny the Younger should pretty much end the debate.
     
  19. NTLOPE

    NTLOPE Initiate (0) Feb 1, 2002 Massachusetts

    Howdy.

    Frankly, I'm stunned that you would find diacetyl in the Rye Rye Rocco or Om, or any of our sours for that matter. You may be noticing some deep Bretty barnyard/funk for which you don't care, and relating it in your head to diacetyl. And occasionally (like in our most recent batch of Om) there's a hint of some autolyzed yeast, as the beer's in the wood for oftentimes well over a year. And if you don't like it, you don't like it. Fair enough. However, one thing Brett is particularly good at is cleaning up any diacetyl from a beer. That's why we always follow a Pedio ferment with Brett, for example.

    A cool experiment you can do with a beer to ascertain whether D+ (as we call it) is present in a beer, is to warm a portion of the beer to about 100 - 110*f. This catalyzes vicinal diketones, which are the precursors of diacetyl and will make it very evident as to whether this compound exists in the beer. Granted, this isn't exactly easy to do anywhere but in your home. Our bartenders would think you were nuts for asking them to nuke your beer at CBC. But it's a great experiment which will train your palate to not only recognize D+, but more importantly realize when it's not there. I, for example, have a perception issue regarding D+ in beers that use a certain English malt. When this very toffee-like character is in a beer I generally react negatively towards it, because I first interpret t as D+ even though it's not there.

    Anyway, hope this helps a little. Thanks for supporting CBC!

    Cheers,
    Will
     
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  20. EnronCFO

    EnronCFO Pooh-Bah (2,193) Mar 29, 2007 Massachusetts
    Pooh-Bah

    Thanks Will, very informative. I'll be sure to bring a bunsen burner with me next time to test for D+. :wink:

    PS - Sorry you and Rye Rye Rocco got dragged into this thread.
     
    NTLOPE likes this.
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