Why does everybody think everything is an IPA?

Discussion in 'Beer Talk' started by jmw, Mar 19, 2013.

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  1. Orca

    Orca Grand Pooh-Bah (4,710) Sep 18, 2010 Washington
    Pooh-Bah Trader

    Here it is. That was easy.
    Not exactly a national statistic, but a Portland bottle shop. At least I didn't completely pull it out of my ass.
     
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  2. HokiesandBeer

    HokiesandBeer Initiate (0) Jan 10, 2013 Pennsylvania

    5 of the top 10 fastest growing beer brands are craft beers. 4 of those 5 are IPA's.
     
  3. HokiesandBeer

    HokiesandBeer Initiate (0) Jan 10, 2013 Pennsylvania

  4. Orca

    Orca Grand Pooh-Bah (4,710) Sep 18, 2010 Washington
    Pooh-Bah Trader

    Well, they are now. Because they're calling all their bestselling beers IPAs, obviously. :wink:
     
  5. jmw

    jmw Initiate (0) Feb 4, 2009 North Carolina

    Not so much. Just replace 'IPA' with 'beer' in most thread discussions and I think it would still work.
    I will take the advice to drop off though. cheers.
     
  6. Tballz420

    Tballz420 Initiate (0) Mar 4, 2003 Minnesota

    Because American IPA is by far the most popular style of beer of the last 10 years.

    10 years ago there was no such thing as a IIPA, now there are hundreds of them.

    Its the northwestern hop revolution spreading throughout the beer world. Nothing you can do about it
     
  7. HokiesandBeer

    HokiesandBeer Initiate (0) Jan 10, 2013 Pennsylvania

    Actually I was wrong....3 of the top 5 are IPA's.
     
  8. Tchfunkta

    Tchfunkta Initiate (0) May 14, 2009 Kentucky

    Belgian Pale malt exists. So I agree.
     
  9. --Dom--

    --Dom-- Initiate (0) Dec 22, 2012 Missouri

    it's just because ipa's a superior, simple as that :grinning:
     
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  10. MickeyD

    MickeyD Initiate (0) Feb 5, 2013 Kansas

    It is all markiting. That is why I say you should describe beer by its characteristics instead of its style. If everything is an IPA than nothing is.
     
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  11. Tchfunkta

    Tchfunkta Initiate (0) May 14, 2009 Kentucky

    So what term do you suggest brewers use to signify a hop forward brew? I get what your saying, but IPA has just stuck.
     
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  12. MADhombrewer

    MADhombrewer Initiate (0) Jun 4, 2008 Oregon

    Why does everything have to be barell aged?
    Why? Because some of them are damn good.

    Not all of the IPAs that come out are good. Some are great.
    To each their own.
     
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  13. Tchfunkta

    Tchfunkta Initiate (0) May 14, 2009 Kentucky

    This sounds similar to my resentment years ago of every hipster getting growler fills on their fixed gear bikes. I've grown to accept that the craft community is growing.
     
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  14. kemoarps

    kemoarps Grand Pooh-Bah (3,256) Apr 30, 2008 Washington
    Pooh-Bah Trader

    to pair with our binders full of women, duh
     
  15. RochefortChris

    RochefortChris Grand Pooh-Bah (3,271) Oct 2, 2012 North Carolina
    Society Pooh-Bah Trader

    This is pretty much my point of view on the matter except I don't love them, I just have to be in the right mood for one and nothing too extreme. Annnyways, I also agree with the OP. Breweries are getting a bit ridiculous with the term "IPA." Then again, that's easier to put on the bottle than "Hoppy Belgian Beer." I would like to see less of the term IPA and something that fits better with whatever style the brewery is hopping out. For me personally, I think that the flavor of hoppy beers and barrel aged beers run together after a while and that's why I love a BIG variety in my beer selection.
     
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  16. devlishdamsel

    devlishdamsel Initiate (0) Aug 1, 2009 Washington

    Personally I cannot stand it when everything is an IPA. It's annoying. I love variety. More bars need sours!
     
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  17. tjensen3618

    tjensen3618 Maven (1,391) Mar 23, 2008 California

    I don't like it either, but I've come to accept IPA to just mean hoppy and you can put any base beer name in front of it. I really don't like breweries calling their new hoppy pale ales Session IPA's, I'm definitely not complaining about the beers as I dig a super hoppy pale ale. There is a large portion of craft drinkers, especially here in CA that only drink IPA's, so I understand why they do it.
     
  18. Aleducated

    Aleducated Initiate (0) Mar 18, 2013 Mississippi

    Once aclimated to the flavor of beer, we want MOAR flavor and we have been conditioned that IPA means flavorful. To the beginner beer drinker hops is the first thing they start to understand as a qualifier that seperates a quality brew from "crap." I think we all associate IPA with value because we're getting more flavor. I'm sure we will get away from the IPA craze and just like other beverages in the world, you see an increase in more subtle flavors that won't kill your pallet in 1-2 drinks. Wine drinkers do it, start loving Cab Sauv. then move to Pinot Noir. Coffee lovers go for big bold dark roast then to a lighter/medium roast that you can get more than char out of. When the mass market begins to start picking out flavors in hops rather than just "hops" we'll see a shift. But as of now the brewers put IPA next to anything because its such a recognizable, well understood style.

    I'm glad we at least we have the opportunity to "wow there are so many 'IPAs substyles' out there" instead of "What light lager do I have to put up with now?"
     
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  19. patto1ro

    patto1ro Pooh-Bah (2,084) Apr 26, 2004 Netherlands
    Pooh-Bah

    That's not even true of the USA. Pale Lager is the most popular style by a very long way.
     
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  20. Bruce606

    Bruce606 Initiate (0) Jan 27, 2011 Illinois

    OK kids, time for a lil learnin!

    Hops, those crazy things you obviously all fear or have yet to accustome your pallet to (don't worry, all good things in all good my friends; I dont mean to sound pretentious) not only are used for bittering, flavoring, and aroma; they are also a natural preservative. So, when the ships set sail to India, or what they thought to be India, they loaded their brews w hops in order to last the long days at sea. Hence the name (drumroll please).....................................INDIA pale ale! Where pale came from I dont know. Anyway, large amounts of hops where used to keep the beer preserved for long voyages at sea, primarialy to"India" and thats why a beer with an abundance amount of hops is concindered an "I"PA.

    America is not only the melting pot of diverse cultures, but also of craft brew styles these days. (Many germans and other foriegners actually are not very found of our "trying to hard" brews.) I get that, german brews you can drink for days, hands down best wheat beers! Experimentation has become abundanet within the American craft brew secret society. Ssshhh.... Inbev might be listening. So we have a lot of crazy styles and a lot of those styles have a large hop profile, inevitably aquiring some form of IPA attached to their name.

    So, Long story short: IPA does mean a lot of hops, and for good reason. Henceforth, any brew with an abundance of hops rightlyfully deserves a form of IPA attached to it, dispite what other catagory of brew it also delves in.
     
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