Distributors: a factor in your drinking?

Discussion in 'Beer Talk' started by arteriour, May 6, 2013.

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  1. arteriour

    arteriour Initiate (0) May 5, 2013

    With many breweries expanding distribution, does what distributor a brewery partners with make any difference in your drinking habits?

    As an example, New Belgium has been picking Bud and/Miller distributors in their newest states. Do Big3 distributors represent craft breweries as well as a smaller craft-centric distributor? I actually heard my local Miller distributor say that they were "getting out of the 22oz bomber game" because there is no money in it. Bud distributors not knowing and/or not caring about Goose special releases, etc.

    If a small craft distributor that has been battling the big boys for so long gets passed over by a big craft brewery, is this fair or does it make no difference?
     
  2. darklordlager

    darklordlager Initiate (0) Feb 12, 2008 Wisconsin

    I would imagine it makes a difference to at least some at a consumer level. Jumping back one link in the chain though, in my entirely theoretical experience it matters much more in the 2nd tier of the process than the 3rd. Using your example of New Belgium, the Bud distributor that handles it is extremely negligent when it comes to understanding their products and informing myself of when/if products are available. So yes, it factors in a great deal when it comes to ordering their products for the store. Even if there is a sudden burst of consciousness and they do actually happen to mention they got in item "x" from NB, their general negligence oftentimes taints my desire to order it from them. (Entirely theoretical, of course... :wink: )
     
  3. Eriktheipaman

    Eriktheipaman Pooh-Bah (2,303) Sep 4, 2010 California
    Pooh-Bah

    Yes some distributors carry the small crafty stuff as well (including tiny local breweries) although it all depends on the area and state as a whole.

    No it doesn't influence my decision, I couldn't care less.
     
  4. yemenmocha

    yemenmocha Grand Pooh-Bah (4,116) Jun 18, 2002 Arizona
    Pooh-Bah

    I just buy and drink what I like here. Many, many good retail choices that the distributors bring in from other states.
     
  5. willbm3

    willbm3 Initiate (0) Feb 19, 2010 Massachusetts

    As long as the beer ends up on my shelf why do I care how it gets there?
     
  6. FunkyMacGroovin

    FunkyMacGroovin Initiate (0) Sep 22, 2009 California

    In my experience, when it comes to product knowledge/availability and general ease of doing business with, the particular distributor matters a lot more than which big brewer they're tied to (or not). I've dealt with really great BMC-affiliated distributors, really terrible small/independent distributors, and vice versa. Also, since the bigger distributors usually have a lot more brands in their portfolio to keep track of, a lot of the onus for keeping individual accounts in the loop RE: limited releases/seasonals/what's in stock falls on the brewers themselves, at least for accounts that are in their home region.

    EDIT: As an example, New Belgium is one of the brands that has a particularly high number of rotating releases, mainly because of the LoF series. I get a lot more info about what's coming down the pipeline and when to expect it to arrive at the distributor from the NB rep assigned to my area than I do from the actual distributor.
     
    Eriktheipaman likes this.
  7. arteriour

    arteriour Initiate (0) May 5, 2013

    Lets take an example. Even though Yuengling isn't the best brewery in the US, it is independent and is good for their prices. They just came into Ohio recently and sold tons of beer in their first year. In my area, they went with a Bud distributor. When Bud sales dropped, this caught the attention of Inbev International who came in asking questions. I postulate that now, a year later, there is very little focus on Yuengling in our market because Inbev felt threatened by Yuengling. Because Yuengling went with an Inbev distributor, Inbev essentially has the reins as far as how that distributor pushes Yuengling. This can very easily be taken as an example for any other brewery.
     
  8. DarkDragon999

    DarkDragon999 Maven (1,331) Feb 13, 2013 Rhode Island

    Im not that hardcore to care about it.
     
  9. Eriktheipaman

    Eriktheipaman Pooh-Bah (2,303) Sep 4, 2010 California
    Pooh-Bah

    Or you're so hardcore that you don't care about it?!
     
    fredmugs likes this.
  10. frazbri

    frazbri Initiate (0) Oct 29, 2003 Ohio

    I live in small town that has one bar/restaurant with a selection of good beer. In my talks with the owner, it seems that there are still beer sales people that have very little interest or understanding of beer outside of the big sellers. So, yes it does affect my drinking choices.
     
  11. JohnSnowNW

    JohnSnowNW Initiate (0) Feb 6, 2013 Minnesota

    Of all the factors that come into play when I purchase beer...this is at the very bottom.
     
    ilikebeer03 likes this.
  12. BuckeyeOne

    BuckeyeOne Initiate (0) Mar 9, 2008 Washington

    So, it's your top priority?
     
    Czar_chasm and JohnSnowNW like this.
  13. gatornation

    gatornation Grand High Pooh-Bah (10,388) Apr 18, 2007 Arizona
    Pooh-Bah Trader

    If its on the shelf @ a fair price and i like it i will buy so no i dont care who distributes it
     
  14. Mersh

    Mersh Initiate (0) Mar 10, 2013 Connecticut

    All I know is my area here in CT gets passed over by a lot of the good craft distributors and it's really frustrating for someone who loves to try so many different beers.
     
    Duesler likes this.
  15. BlueRogue

    BlueRogue Initiate (0) May 1, 2011 Maine

    I honestly have no idea who distributes any of the beer I drink and don't really care.
     
  16. JohnSnowNW

    JohnSnowNW Initiate (0) Feb 6, 2013 Minnesota

    Edited for your consideration.
     
    BuckeyeOne likes this.
  17. Northlax3

    Northlax3 Initiate (0) Aug 19, 2012 New Jersey

    ZERO factor.

    Why?

    Our Budweiser distro in south Jersey carries Ithica, Firestone Walker, and Victory.

    No way in hell I'm not buying from them
     
    spinedocschabel likes this.
  18. NYRfan4ever

    NYRfan4ever Crusader (482) Oct 30, 2009 New Jersey

    The only problem I have with distributors is that here in NJ some beers take forever to get to us and are not fresh i.e. great IPA's , and some limiteds i.e. Parabola, can be every other year bc the distributors are lazy or whatever.
     
  19. jmw

    jmw Initiate (0) Feb 4, 2009 North Carolina

    Many smallish breweries would not even make it to your market without the distribution network of some of the bigger players. The representation may not be equal, but you cannot ignore the impact of this establishment.
     
  20. maltmaster420

    maltmaster420 Initiate (0) Aug 17, 2005 Oregon

    Generally speaking, the bigger distributors are the only ones who can afford the $200k (or more) for the top of the line inventory management software that allows all their suppliers to see instantaneous sales and depletion reports. They also tend to have the best logistics and the most trucks. For the bigger craft brewers, this type of data and access to retailers is extremely important for tracking sales, planning promotions, managing product placements, etc, so I can't blame any of them for choosing what's best for their brand, even if it means signing with an AB or MC distributor.
     
    BBThunderbolt likes this.
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