The Alchemist launches Heady Topper Authorized Retailer Program

How long before someone bootlegs these.

 

Can I be an authorized heady inspector going from store to store? I will work for heady.

 

That decal would be the coolest thing to have on my patio doors.

 

Also I am qualified to inspect your wallet, hold on, let me get my other card..

 

Depends how much heady I already have in my fridge

Ill be honest a few days before my last bday heady showed up at my local spot and I jumped on it getting 3 cans! (All different occasions as it was 1 limit and I had my roommate grab me one for my bday gift) I then proceeded to raid vt a few times over the last 8 months since.

 

If I went to a store that wasn't authorized and the markup was a reasonable amount, I'd buy it.

 

Pffffft, I've already got that bumper sticker on my car

 

I was trying to do big things for my bday I had just aquired Pliny for the first time and I couldn't not do a Pliny vs heady vs kiwi rising vs blind pig vs lunch. In fact I think I went in the exact opposite order.

It was 5 bucks a can for me. But at that point I hadn't had more than 10 cans of it in my life so probably would have went 10 a can at a store and 15 at a bar. I'm just being honest I wouldn't do that now seeing I've had probably 100 times since then.

 

Great idea. Power to them to do something in this case.

That said, I paid $10 for a can when in a bar in NYC recently. Pretty sure it was black market Heady, and I get Heady all the time fresh from the source. So, why did I buy it for $10 a can? Cause it's delicious. And it was even in that bar in NYC. Took a nice picture of it next to an empty Cantillon and Mikkeller bottle from earlier the same night, good times.

 

They didn't have to print many of those.

 

Do they really think that all the people buying Heady Topper in stores that aren't supposed to have it don't realize it's "unauthorized"?

Surely they aren't that disconnected from the market to understand what's going on?

 

Black Market sales are half their sales. Damn fools.

 

New sign? Whats the limit on those? Im driving up from NJ and want 20 of them.

 

What? Are there going to be like three of them?

 

I just counted--there are 137 authorized retailers (including restaurants/bars). There's a surprising number of gas stations that will be sporting the new stickers.

Does this truly happen on this scale? I've only ever personally seen it black marketed in one place. And given the demand, even if we assume the stickers end the black market, I would guess they will still sell out every week. If this helps ensure the quality control of their product, I see nothing foolish about this at all.