Holy advertising batman!

Talk Discussion in 'BeerAdvocate Talk' started by Hanzo, May 7, 2012.

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  1. Hanzo

    Hanzo Initiate (0) Feb 27, 2012 Virginia

    I got my first issue of BA magazine, did a quick flip through before heading back to work...now I am fine with paying the $15 just to support this site, but wow the amount of advertising it it is exorbitant in my opinion. Is it just this most recent issue or are they all basically full of ads?

    Thanks.
     
    #1 Hanzo, May 7, 2012
  2. Todd

    Todd Founder (13,518) Aug 23, 1996 Finland
    STAFF Mod Team Society Pooh-Bah

    Full of ads is a good thing! It's a magazine. Without ads there'd be no BA mag. And your $15 covers the cost of printing/shipping; we really don't make any money off of subscriptions at the current price, but offer it as a service for those who want it delivered.

    In 2010, the average magazine was ~54% ads. A typical mag should have at least 40% ads or premium pricing if below that, otherwise its survival is questionable.

    Issue #64 is ~44% ads, and we're 8 pages bigger as of #64 with more content too. It's our biggest issue ever.

    So is the advertising exorbitant? Hardly. We're actually under the average; but would love to hit the average or more.

    Hope this answers your questions/concerns.

    Cheers!
     
    #2 Todd, May 7, 2012
    Extravadanza, mkheartshops, RobertMcCrea and 2 others like this.
  3. Hanzo

    Hanzo Initiate (0) Feb 27, 2012 Virginia

    I'll be honest, I don't subscribe to many mags with the whole internet thing, it seemed like a lot, but if those numbers are true then I am mistaken.
     
    #3 Hanzo, May 7, 2012
  4. Jason

    Jason Founder (0) Aug 23, 1996 Massachusetts

    Aren't there ads nearly everywhere on the internetz ... :wink:

    FWIW, we've added more content to the mag over the past couple years and hope to continue down that path. Thanks for subscribing, it means a lot.
     
    #4 Jason, May 7, 2012
    TWStandley and BlackBelt5112203 like this.
  5. LostTraveler

    LostTraveler Initiate (0) Oct 28, 2011 Maine

    ever open a vanity mag (esp the thick ones) like Vanity Fair, Oprah etc. Tehy have literally 50 pages of ads before the page that tells you where every thing is.
     
    #5 LostTraveler, May 7, 2012
    Lantern and KevSal like this.
  6. Jnorton00

    Jnorton00 Maven (1,338) Apr 13, 2007 Massachusetts

    I was saying the same thing to my wife a few weeks ago!
     
    #6 Jnorton00, May 7, 2012
  7. Eriktheipaman

    Eriktheipaman Pooh-Bah (2,303) Sep 4, 2010 California
    Pooh-Bah

    The Bros are correct with this one. And not to mention the changes over the past two years in the mag have been awesome. The content has been getting noticeably better on top of them switching to the new paper and covers they use. It has always been good but the old ones would always almost be missing the cover by the time you got it in the mail.
     
    #7 Eriktheipaman, May 7, 2012
  8. Levitation

    Levitation Initiate (0) Aug 7, 2009 California

    is there any way to link your account to the subscription like on the old site?
     
    #8 Levitation, May 7, 2012
  9. Todd

    Todd Founder (13,518) Aug 23, 1996 Finland
    STAFF Mod Team Society Pooh-Bah

    Not currently. It would require coding of a custom add-on.
     
    #9 Todd, May 7, 2012
  10. jchoffman

    jchoffman Crusader (436) Jan 28, 2012 Georgia

    This is my 2nd issue, and I'm really enjoying it... my wife is also reading it, and she doesn't even drink beer, but she is going to try some of the recipes, since they look so good. :slight_smile:
     
    #10 jchoffman, May 8, 2012
  11. Hanzo

    Hanzo Initiate (0) Feb 27, 2012 Virginia

    So far so good on the content, it was my lack of experience in printed media that threw me off.
     
    #11 Hanzo, May 8, 2012
  12. Jnorton00

    Jnorton00 Maven (1,338) Apr 13, 2007 Massachusetts

    You damn youngsters with your intranetz!
     
    #12 Jnorton00, May 8, 2012
  13. Hanzo

    Hanzo Initiate (0) Feb 27, 2012 Virginia

    Bah! Go mail a letter Gramps!

    :wink:

    (wait, I just realized we are the same age)
     
    #13 Hanzo, May 8, 2012
  14. Jnorton00

    Jnorton00 Maven (1,338) Apr 13, 2007 Massachusetts

    You may be older, I just turned 30 two weeks ago! I can't wait to try and explain to my daughter about the days before the internet when she's old enough to understand.
     
    #14 Jnorton00, May 8, 2012
  15. Hanzo

    Hanzo Initiate (0) Feb 27, 2012 Virginia

    I am about to turn 31 so I am your elder!

    But yeah, it's crazy to think of what our kids will never know. I am sure back in the day I subscribed to magazines, but now I just can't do it when you literally have the world at your fingertips. Seems like a waste (unless you are just doing it to support a site you like).
     
    #15 Hanzo, May 8, 2012
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  16. Etan

    Etan Initiate (0) Jul 11, 2011 Wisconsin

    I sorta like the ads in BA mag. Lots of info on new releases that I might have missed, etc...
     
    #16 Etan, May 8, 2012
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  17. BigGene

    BigGene Initiate (0) Oct 30, 2010 Florida

    The BA mag is great, i have been getting it for 2 yrs now. The ads arent that bad, I get to see some names of Beers and breweries that do not distribut in my state. Its all the brew pub and bar adds that throw me for a loop. You would think they would spend money locally.

    Good job guys, i am waiting for issue 64
     
    #17 BigGene, May 8, 2012
  18. Todd

    Todd Founder (13,518) Aug 23, 1996 Finland
    STAFF Mod Team Society Pooh-Bah

    People travel and we have some high population subscriber and distribution areas.
     
    #18 Todd, May 8, 2012
  19. guajolote

    guajolote Maven (1,359) Sep 12, 2008 Oregon

    I think you meant to say, "Aren't there ads nearly everywhere on the everything?"

    As for ads in BA mag, what's the problem? They're BEER & beer-related ads.
     
    #19 guajolote, May 8, 2012
  20. Hanzo

    Hanzo Initiate (0) Feb 27, 2012 Virginia

    Well I mean most are for local beer bars and events from all over the country. That doesn't help me at all as I do not travel to beer destinations, now if a place/event happens to be where I am headed I'd stop by, but that wouldn't be influenced by an ad I saw unless I happened to see it near the time of the trip.
     
    #20 Hanzo, May 8, 2012
    AleYes likes this.
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