Is IPA still king?

Discussion in 'Beer Talk' started by busternuggz, Jan 10, 2014.

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  1. busternuggz

    busternuggz Initiate (0) Mar 9, 2008 California

    So I was talking to an employee at a brewery the other day who said that IPA's are out of fashion, and areas where there is demand for IPA's are behind the times. I tend to disagree, but I thought I'd throw it out there and see what BA thinks.

    I think if anything we are still seeing IPA's at their most popular. Some CA breweries make mostly IPA's (and DIPA's, hoppier pales, etc). I would even say that IPA's have reached a point where they are the transition beer for new beer drinkers, like wheat beers or Boston Lager was 10 or so years ago.

    Thoughts?
     
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  2. Bitterbill

    Bitterbill Grand High Pooh-Bah (7,036) Sep 14, 2002 Wyoming
    BA4LYFE Society Pooh-Bah

    I've never thought of IPAs as being king. That title belongs to the Lights and Ultra lights out there...:rolling_eyes:
     
  3. hopsputin

    hopsputin Grand Pooh-Bah (4,403) Apr 1, 2012 New Jersey
    Pooh-Bah

    I think they're still very much in. Just look at all the beer **** on this site :wink:

    I know there are always the posts here trying to figure out what the next trend will be - but I don't think the IPA phase is quite over.
    Others are definitely popular, but a lot of non-craft bars (it seems, to me) still tend to favor the IPA as their "non" macro offering
     
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  4. rozzom

    rozzom Pooh-Bah (2,620) Jan 22, 2011 New York
    Pooh-Bah Trader

    I don't think they're going out of fashion. I think they are and will continue to be immensely popular. But other styles are probably more en vogue right now amongst the uber beer geeks.
     
  5. Absolut

    Absolut Maven (1,353) Sep 19, 2011 California

    guess i'll put on my leisure suit and roller skates, cause I love me some hops.

    once again proud to be 'stuck in the past'
     
  6. Providence

    Providence Pooh-Bah (2,652) Feb 24, 2010 Rhode Island
    Pooh-Bah Trader

    In regards to crafts, IPA is most certainly still king around my parts. I have to machete my way through stacks of IPA's and DIPA's before I can find different styles at the bottle shop. Same goes for bars, typical tap lists around me have several IPA' and DIPA's.
     
  7. utopiajane

    utopiajane Grand Pooh-Bah (3,982) Jun 11, 2013 New York
    Pooh-Bah

    When I go to the store I think "one IPA and one something esle." very popular and maybe even king. Although DIPA's are very close.
     
  8. MLaVioletteJr

    MLaVioletteJr Initiate (0) Jun 12, 2013 Massachusetts

    C'mon, everyone knows it's stout season.
     
  9. DeanMoriarty

    DeanMoriarty Pooh-Bah (1,897) May 9, 2010 California
    Pooh-Bah Trader

    Yes, signed San Diego. I do agree with MLaVioletteJr though, it is currently stout season!
     
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  10. joeebbs

    joeebbs Initiate (0) Apr 29, 2009 Pennsylvania

    Sierra Nevada certainly believes so. :wink:
     
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  11. Hop-Droppen-Roll

    Hop-Droppen-Roll Initiate (0) Nov 5, 2013 Minnesota

    IPA has been trendy long enough, it's become a standard. What your buddy said about certain areas being behind the times is pretty true though - I live in a market that's quite rural and at least 2 years behind what's going on in the country's hot spots. IPAs are the only craft beer a lot of people drink out here. Just today, I was talking to a total stranger and he found out I work for a wholesaler - 'what do you guys carry? A lot of IPAs? I love IPAs'.

    Me too, man. Me too.
     
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  12. jageraholic

    jageraholic Pooh-Bah (1,632) Sep 16, 2009 Massachusetts
    Pooh-Bah Trader

    I think they are still very popular in fact the past few converts to craft beer that I know were because of IPAs and its the only thing they buy so far.
     
  13. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,375) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

    I enjoyed watching your avatar’s video about No Pliny the Elder!

    Cheers!
     
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  14. guinness77

    guinness77 Grand Pooh-Bah (3,554) Jan 6, 2014 New York
    Pooh-Bah

    Beauty is only in the eye of the beholder.
     
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  15. msanborn

    msanborn Initiate (0) Jul 2, 2013 Texas

    I think the IPA phase is currently in full swing but will be rather short lived in the near future, the fact being that almost every IPA (yes, I know this is a generalization) has the same characteristics; tropical fruit, pine, citrus, syrupy sweetness, sticky lacing, etc... I've had enough of them to be bored and want something different and I'm fairly certain other people will stumble to this conclusion as well. There's so much more versatility in classic ales and wheat beers that people have shoved off for a dry mouth and a sticky glass. It'll grow old soon enough.
     
  16. Hop-Droppen-Roll

    Hop-Droppen-Roll Initiate (0) Nov 5, 2013 Minnesota

    You need to remember - IPAs are typically the first beer of the converts. A lot of people go their whole lives drinking bud light, and more and more people are switching to craft every year.
     
    I_Like_Beer likes this.
  17. Rekrule

    Rekrule Initiate (0) Nov 11, 2011 Massachusetts

    There is a reason why breweries continue to tag IPA onto the name of beers even when it doesn't fit. It makes the beer sell better. There is no other single style that can say that.
     
  18. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,375) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

    “ …the fact being that almost every IPA (yes, I know this is a generalization) has the same characteristics; tropical fruit, pine, citrus, syrupy sweetness, sticky lacing, etc..”

    Brewers are using new hops all the time and while you may think they have “the same characteristics” (I recognize this was a generalization) many people (including me) will disagree with that generalized statement. For example, the newly released beer from Victory of Hop Ranch was brewed with the Azacca hop (which I personally have never heard of before). Victory Hop Ranch is a very, very different beer to my palate; I am still on the fence on what I think about this beer since the Azacca hops lend a “dank” flavor profile (but I enjoy the other aspects of this beer). I will drink some more Hop Ranch and render a ‘verdict’ in the future. While I may be ‘debating’ Hop Ranch at the moment there are lots of BAs who absolutely love this beer with chants to Victory to make Hop Ranch a year round beer.

    There are a number of experimental hops which at present are only labeled with a number (e.g., HBC 462, HBC 344, HBC 366) which may the next ‘big thing’.

    There are lots of possibilities for new IPAs (DIPAs, etc.) in the future.

    Cheers!
     
  19. tjensen3618

    tjensen3618 Maven (1,391) Mar 23, 2008 California

    In the craft world, yes they are still King.
    In 2013 we were inundated with new beers in different styles using lots of hops and tacking on the IPA name to capitalize on the popularity.
    Red IPA, White IPA, Black IPA, Brown IPA, Wheat IPA, IPL etc...

    This isn't a complaint by the way, I am a hophead through and through.
     
    Beer_lover89 likes this.
  20. keithmurray

    keithmurray Pooh-Bah (2,967) Oct 7, 2009 Connecticut
    Pooh-Bah

    All you have to do is look at what all these breweries are releasing lately. Seems to me 8 out of every 10 "new releases" is from the Pale ale/IPA/DIPA family.
     
    Rekrule likes this.
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