Yuengling Expands Distribution to Massachusetts

Saw reports that they want 5% of beer market in MA. I'm skeptical they can acheive that after the initial six months of nostalgia/curiousity purchases.

 

They are putting a SERIOUS amount of resources into this brand. I went to the launch party at one of the distributors yesterday and the production and "show" was crazy. There is another one tomorrow that seems to be even bigger. Its going to hit in a big way, but as Longstaff said, the true test is what it looks like after the first few months.

I'm curious to see what happens with on-premise accounts and how any take a bud/Sam/harpoon/etch draft line and put on a Yuengling.

 

I was at Atlas yesterday also. Those guys know how to throw a party.
I wonder about pricing though. The college kids from out of state that ask if we have it say it's inexpensive and that's why they drink it. However I heard it was the same price as Bud/Coors.

 

You're looking at 5.99/6pk, 11-12 bucks a 12pk, basically the same cost of bud at most stores. I'm not sure on the keg pricing.

 

Doesn't sound like what the kid from Jersey going to college in Worcester is used to paying back home.

 

Most liquors stores I go into in my area of MA price BMC a buck more than that. Bottom line, I predict Narragansett taking it on the chin a bit with the arrival of Yuengling. Hope that doesn't put off any plans to build a brewery in RI.

 

I don't know, man...I think their reputation goes beyond nostalgia and curiosity. I know an awful lot of people who would haul back a couple cases if they were traveling a couple states out or request friends and family members visiting from out that way to bring some. And that's not even considering transplants who swear by the stuff. I think they're going to do pretty well.

 

The PBR drinking hipster contingent will switch to Yeungling almost overnight

 

Moved to MA from TX a month ago and would love to see Narragansett or BMC taps switch to Yuengling. Narragansett makes me miss Lone Star...and that's saying something.

 

Really?? Yuengling is more than $6/6PK in Pottsville!

 

And get ready for this: http://beeradvocate.com/community/threads/gimme-a-lager.151076/

 

And quality-wise, it absolutely should be imo , but the market in MA is going to dictate a dirt cheap price.

 

Anyone have any idea what 5% of the MA beer market is, either in dollars or bbl?

 

180,000 bbls is a 5% share in MA. So essentially the size of Harpoon (they sold 200k last year) but in multiple states.

 

New England's PBR drinking hipsters switched to 'gansett years ago.

 

Was lucky enough to get an invite to the Yuengling Launch party last night, and it was a great event. Really packed the Seaport for an awesome party with Lager, Light and Black & Tan -- all in bottles and on tap. Have always loved the beer and had my NY friends bring it back for me; looking forward to drinking in bars in a couple weeks. Hope they do well here.