Did you know Shock Top has brewed EVERYTHING!

Discussion in 'Beer Talk' started by tkdchampxi, Apr 9, 2014.

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  1. tkdchampxi

    tkdchampxi Pooh-Bah (2,473) Oct 19, 2010 New Jersey
    Pooh-Bah

    This is directly from Shock Top's twitter page:

    "If you can ferment it, or throw it in a kettle, we've probably brewed it."
    - Our incredible mad scientist of a brewmaster, Jill Vaughn.     April 7, 2014
     
    #1 tkdchampxi, Apr 9, 2014
  2. jageraholic

    jageraholic Pooh-Bah (1,632) Sep 16, 2009 Massachusetts
    Pooh-Bah Trader

    I guess my only questions would be, why are you following Shocktop on Twitter.
     
    #2 jageraholic, Apr 9, 2014
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  3. tkdchampxi

    tkdchampxi Pooh-Bah (2,473) Oct 19, 2010 New Jersey
    Pooh-Bah

    Unfortunately, AB-Inbev pays Twitter to promote Shock Top's tweets - so they show up on my feed even if I'm not following them.
     
    #3 tkdchampxi, Apr 9, 2014
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  4. jesskidden

    jesskidden Grand Pooh-Bah (3,145) Aug 10, 2005 New Jersey
    Society Pooh-Bah Trader

    Why do you doubt it? They have a 10 bbl. pilot system, and given ABs financial resources, I'd imagine they do many test batches of a great variety of beer styles before they decide to commercially release one. That's probably preferable to the slapdash "craft" technique, on display in DFH's Brew Masters TV show, where they released beer that they had not even tasted, IIRC. (Granted, what the AB execs decide to release is probably not what I would buy).

    Shock Top brewer is always thinking about new beers
     
    #4 jesskidden, Apr 9, 2014
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  5. PSU_Mike

    PSU_Mike Initiate (0) Sep 6, 2013 Pennsylvania

    You didn't hear? Shocktop is coming out with an Eisbock and a Faro next month. Unfortunately, the Roggenbier wasn't ready for the variety pack release.
     
    #5 PSU_Mike, Apr 9, 2014
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  6. tkdchampxi

    tkdchampxi Pooh-Bah (2,473) Oct 19, 2010 New Jersey
    Pooh-Bah

    How is it that everybody is coming to Shock Top's defense despite the ridiculousness of this claim?

    "If you can ferment it, or throw it in a kettle..."
    So potatoes?
    gatorade?
    ketchup?
    Nyquil?
    legos?
    turkey sandwiches?
    dirty socks?

    they've brewed pruno?
    purple drank?

    The claim is ridiculous, and I'm not sure any brewer should be making such a statement, let alone Shock Top, which cannot claim the entire body of AB-Inbev's work for itself.

    But this is all in good fun. I just had to point out that Shock Top's tweet amounts to claiming that they HAVE tried all of the above... and that might account for why their beers taste the way they do...
     
    #6 tkdchampxi, Apr 9, 2014
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  7. russpowell

    russpowell Grand High Pooh-Bah (8,292) May 24, 2005 Arkansas
    BA4LYFE Society Pooh-Bah Trader

    Consider the audience as well, probably not that hard to blow the mind of the average Shocktop drinker ( there are worse options around here )
     
    #7 russpowell, Apr 9, 2014
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  8. nachos

    nachos Initiate (0) Jun 4, 2012 Michigan

    Why are you so desperate to make fun of Shock Top?
     
    #8 nachos, Apr 9, 2014
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  9. musicman7070

    musicman7070 Initiate (0) Aug 26, 2012 New Jersey

    Even if he was, what's the big deal? If he likes Shock Top, so be it. Drink what you like. I just don't get why people have to bring down others who drink certain beers, whether it be Shock Top or not.
     
    #9 musicman7070, Apr 9, 2014
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  10. Ieatlambfries

    Ieatlambfries Maven (1,344) Dec 5, 2003 New Jersey

    Exactly.

    I'm no fan of ST. But going out of your way to create a hate thread is pretty juvenile. Especially when you have no way to prove or disprove this claim.

    That said, I'm going to make an assumption that Jill knows what she's doing and it's likely she's experimented a lot.
     
    #10 Ieatlambfries, Apr 9, 2014
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  11. MotoGuitard

    MotoGuitard Initiate (0) Dec 12, 2013 Tennessee

    I bet some of the stuff they mess around with is pretty awesome, and that's what they drink themselves. Then they brew something that the masses, which is not most of us, enjoy.
     
    #11 MotoGuitard, Apr 9, 2014
  12. MichPaul

    MichPaul Initiate (0) Jan 28, 2012 Michigan

    Dude, come on now... You've been on BA for a while...
     
    #12 MichPaul, Apr 9, 2014
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  13. Thoroughbred88

    Thoroughbred88 Initiate (0) Mar 27, 2014 Illinois

    They need a lesson on the workings of the English language. That "or" really messed with them. Nice eye for details, tkdchapxi
     
    #13 Thoroughbred88, Apr 9, 2014
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  14. jageraholic

    jageraholic Pooh-Bah (1,632) Sep 16, 2009 Massachusetts
    Pooh-Bah Trader

    haha, thats rough. no hate man, just some fun sarcasm. at least they are comedic tweets.
     
    #14 jageraholic, Apr 9, 2014
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  15. Retrocentric

    Retrocentric Initiate (0) Feb 21, 2014 Missouri

    If you interpret every statement on the internet as literal as you do Shock Top's, you must spend every minute of your life outraged and bewildered.
     
    #15 Retrocentric, Apr 9, 2014
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  16. MeBeerGood

    MeBeerGood Devotee (372) Jan 27, 2010 Massachusetts

    Makes me feel like a Big Man :grinning:
     
    #16 MeBeerGood, Apr 9, 2014
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  17. tkdchampxi

    tkdchampxi Pooh-Bah (2,473) Oct 19, 2010 New Jersey
    Pooh-Bah

    Haha, no worries. It was a pretty funny call-out

    Not outraged or bewildered - just pleasantly amused. I especially love the use of the word "literally" among teenage girls who all too often "literally can't" or are "literally dying." Then again, I guess we're all "literally dying" all the time, aren't we?
     
    #17 tkdchampxi, Apr 9, 2014
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  18. KevSal

    KevSal Pooh-Bah (2,940) Oct 17, 2010 California
    Pooh-Bah Trader

    Thats all good and all but if there isnt 1 good beer among any of them than it doesnt really matter. the kitchen sink mentality is what brings down down brewers from making something good.

    I would take one 1 fantastic beer over hundreds of mediocre ones
     
    #18 KevSal, Apr 9, 2014
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  19. HRamz3

    HRamz3 Initiate (0) Feb 9, 2010 Pitcairn

    Hmm.. there may actually be a market for a Pruno malt beverage.
     
    #19 HRamz3, Apr 9, 2014
  20. tkdchampxi

    tkdchampxi Pooh-Bah (2,473) Oct 19, 2010 New Jersey
    Pooh-Bah

    Yeah. The market is prison
     
    #20 tkdchampxi, Apr 9, 2014
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