Thoughts on Firestone Walker and why they sit on shelves

Discussion in 'Beer Talk' started by bubseymour, Jun 24, 2014.

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  1. bubseymour

    bubseymour Grand Pooh-Bah (4,800) Oct 30, 2010 Maryland
    Pooh-Bah Trader

    I just got to thinking a little about this and maybe I'm way off target and overthinking it. This one particular brewer (which has very high regards in the BA community) yet they seem even in California people seem to say Firestone Walker beers frequently sit on the shelves getting old. Now alot of people claim its pricepoint and or slow distribution, but I think perhaps alot may has to do with name brand/marketing.

    First the name: Firestone Walker
    Sounds to me more of a Scotch or Bourbon and not a beer. Hot (fire) or rubber tires (Firestone) then Walker (Johnny Walker) maybe Walker Texas Ranger etc. Just free flowing thoughts here.

    Then their other popular names...Wookie Jack, Union Jack, Double Jack...all sound like types of bourbon (i.e. Jack Daniels). One being a Chubacca burbon for the star wars nerds.

    Just saying, for someone uneducated on craft beer whom is deciding to pick up a new beer, the names under Firestone Walker just don't sound like enjoyable beers at all. All have titles that don't market well IMO. Add in the high price point and you have dusty old IPAs on the store shelves.

    Thoughts?
     
  2. bcp5296d

    bcp5296d Initiate (0) Aug 7, 2012 North Carolina

    the IPA market is flooded. That's why....oh yea and 95% of the population (probably more) can't tell the difference between FW IPAs and _______insert easily obtainable cheap IPA here____________ IPAs.
     
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  3. dsigmon

    dsigmon Initiate (0) Jun 20, 2007 Florida

    I think a lot of it has to do with options. I rarely purchase the same beer more than once unless it's just THAT good. I love Union Jack and Double Jack and every offering that I've had from FW. However, a new IPA get's released or I'm able to trade for other IPA's that I've not had the chance to try so I don't re-purchase FW. I rarely look at the bottle price for whatever reason (until I accidentally purchased an $18 Citra Ass Down...I'll pay more attention next time) so that doesn't normally affect my buying tendencies.
     
  4. AaronRodgersMVP12

    AaronRodgersMVP12 Initiate (0) Jan 20, 2013 Wisconsin

    local beer tends to sit on local shelves. the end
     
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  5. denver10

    denver10 Grand Pooh-Bah (4,155) Nov 17, 2010 New Mexico
    Pooh-Bah

    I like their brewery name. Have absolutely no issue with their beer names either. For me, its price point, especially with Union Jack and Double Jack. I like those beers comparably to Odell's IPA and Myrcenary, but will take Odell over a FW 4 out of 5 times based on $$$ (as well as being a homer and going for the local option).
     
  6. Flight317

    Flight317 Initiate (0) Aug 10, 2013 Indiana
    Trader

    Send it to Indiana, I'll drink some of the excess.
     
  7. cmmcdonn

    cmmcdonn Initiate (0) Jun 21, 2009 Virginia

    It's the opposite for me. I tend to not purchase FW beer outside of an occasional Double Jack on tap BECAUSE of the local options that do not have to travel thousands of miles to get to a shelf near me.
     
  8. Kanger

    Kanger Initiate (0) Sep 3, 2013 New York

    Firestone sells well in NYC.
     
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  9. choicegrinds

    choicegrinds Initiate (0) Mar 9, 2014 New York

    My local has double jack with a dec BOD...really want to try it fresh...or at least fresher.
     
    letsgomets86 likes this.
  10. utopiajane

    utopiajane Grand Pooh-Bah (3,982) Jun 11, 2013 New York
    Pooh-Bah

    I think it's the price. $12 a sixer to start and upwards of $14 - $16 for the succaba and parabola. For $12 I can get southern tier, troegs or Ithaca beer. And for much less I can get victory, sly fox and great lakes.
     
  11. chromebomb

    chromebomb Initiate (0) Dec 16, 2009 California

    WOW you can get local beer cheaper than beer shipped 3000 miles across the US?!?!?!?!?!?
     
  12. BearDownCats

    BearDownCats Initiate (0) Sep 12, 2013 Arizona

    That is exactly on point. I was very surprised to see FW 17th Anniversary just sitting on the shelf of a liquor store the last time I was in Southern California. It was long gone in Arizona by that time.
     
    RandyV likes this.
  13. Harnkus

    Harnkus Initiate (0) Oct 31, 2013 New York

    FW moves at a relatively good pace in my local store - and likely not quicker due to price, since they hover in that 12.99-13.99 zone where people start to weigh their options more carefully.
     
    bmugan likes this.
  14. RichardMNixon

    RichardMNixon Maven (1,431) Jun 24, 2012 Pennsylvania

    Can't blame them, I can't either.

    The "Firestone" of "Firestone Walker" actually is the great-grandson of the tire company founder.
     
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  15. champ103

    champ103 Grand High Pooh-Bah (6,296) Sep 3, 2007 Texas
    Society Pooh-Bah

    I buy Firestone Walker all the time. Pale 31, Pivo Pils, and DBA are staples in my fridge. I am glad I can basically walk into any store in Houston and get some.
     
  16. Rick760Sd

    Rick760Sd Initiate (0) Jun 5, 2012 California
    Trader

    Don't agree with any of your thoughts.
     
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  17. miketd

    miketd Initiate (0) Mar 2, 2006 Ohio

    We do not get FW here, but I suspect it sits for the same reason Ballast Point does - better and cheaper local beers are available.
     
  18. TongoRad

    TongoRad Grand Pooh-Bah (3,884) Jun 3, 2004 New Jersey
    Society Pooh-Bah Trader

    I kinda noticed that. I've also had some insanely good pints of Union Jack in NYC that caused me to even reevaluate my take on that beer. Right now it is my #1 IPA option on draught (when I'm in the mood for an IPA).
     
  19. djs467

    djs467 Initiate (0) Mar 1, 2011 Colorado

    1) The average beer drinker doesn't have any desire for a $12+ 6pack or a $18 bomber (and probably a good number of BA's)
    2) Some BA's (I am only speaking for myself here) want 2 things:
    a) The newest and latest beer OR
    b) Something that I can't get my hands on regularly.

    So when I'm at the beer store, I look for what's new and usually (~90% of the time) go with that. If there isn't anything new, then I go with a classic 6'er. The caveat here is that there is always something new.
     
  20. Orca

    Orca Grand Pooh-Bah (4,710) Sep 18, 2010 Washington
    Pooh-Bah Trader

    I just want to know, who are the people standing around watching what beers move at a given rate in their local store?
     
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