Ex GI Clybourn Brewmaster Releases $120 Truffle Beer

meh.

 

I think this qualifies 100% for a "gimmick" tag.

 

Man that sounds stupid as hell.

 

"Shaved Black Truffle Pilsner will speak to whether the booming craft beer industry has matured enough for consumers to spend $120 on bottle of beer with a fine meal"

That bs above is laughable. Anybody that spends $120 on any beer, let alone a five percent Pilsner, is an idiot and far from "mature".

 

If I really want black truffle in a beer (and I don't) I will add some truffle oil or truffle salt to a beer. Soo not worth $120!... that's just crazy talk.

 

Hmmm...making blanket statements about the intelligence of people who spend a certain amount money on a product that is already a luxury item. Really showing off your own intelligence and "maturity" there.

P.S.: The above comment is in no way an endorsement of the black truffle beer, as this does not sound like my cup of tea at all.

 

Settle down, the internet and hyperbole go hand in hand. But I would question anyone's maturity, and sanity, if they paid that for a beer.

 

All I want to know is will it trade for whalez bro?

 

in other news, anyone had the moody tongue green cooriander wit? Its superb.

 

I do want to try it though...

If anyone works at an investment bank and wants a new, completely unqualified employee with a potentially alarming beer-drinking habit, I'm available!

 

And you took it hook, line, and sinker.

 

Did anyone partake in any of the goose island clybourn farmers market series while Jared was there? Those beers kicked ass. While its clearly a gimmick, the guy does know how to utilize fresh fruit/veggies/spices in beers.

And who would pay that much for a bottle of beer....the rich guys that dine at that restaurant Per Se that it was created for. A tasting menu at Per Se is almost 300 bucks. I imagine folks eating there can wave their dollar d*cks and drink a bottle of truffle beer instead of the 200 dollar bottle of a vintage pinot or somethin.

 

Well... Can't say my excitement for this place opening in Pilsen hasn't diminished a bit. They are clearly not focused on making beer for me or most normal beer nerds.

Instead you can find me around the way at Lagunitas with my $120 enjoying 87 pours of their four ounce tasters.

 

Starting a brewery with this beer as your first release probably ends one of two ways, an overhyped under delivering product from a brand with no reputation that fails to sell well or an expensive product only targeted towards a narrow demographic that sells moderately well to people who will not embrace your brand or tout your beer.

After the former happens you become known as "Ohhh you mean that mushroom beer company?." I find it hard to picture them selling 80 kegs worth of bottles at anywhere near this price point. As best as I understand the success rate of cellaring pilsners, this probably won't end up being terribly collectible either.

 

Playa got played.

From TFA:

So, if this hits shelves, it'll probably be somewhere in the $40 range. Still pricey, but not three-figures pricey.

 

Louis XIII and Truffle Pilsner cocktail - served as a gelled foam topped with beluga caviar and gold flakes.

Coming this fall to The Aviary.

 

Agreed. Thought it was excellent.

 

The more I read about this brewery, the more intrigued I become.

 

Nothing says sexy like a $120 pilsner