The Bruery: explain how they've done it.

Discussion in 'Beer Talk' started by Orca, May 31, 2012.

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  1. Orca

    Orca Grand Pooh-Bah (4,710) Sep 18, 2010 Washington
    Pooh-Bah Trader

    I'm still pretty new to the whole craft beer scene, but one brewery that continues to astonish me is The Bruery. They've been operating for only 4 years but they seem to have their shit seriously together in so many ways. So many breweries start as little operations that grow slowly, gradually and organically, mostly by word of mouth. The Bruery, on the other hand, reminds me of the legend of Robert Johnson, who sold his soul to the devil to learn overnight how to play a blistering guitar.

    So what's the story? Did they get massive funding from investors? Is Patrick Rue independently super-wealthy? Just curious. Cheers!
     
    #1 Orca, May 31, 2012
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  2. mjtiernan

    mjtiernan Initiate (0) Feb 15, 2008 New York

    Tasty beers, good marketing and a very strong business model as far as I can tell.
     
    #2 mjtiernan, May 31, 2012
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  3. tewaris

    tewaris Initiate (0) Jul 14, 2009 Minnesota

    Few tasty beers. As far as the beer quality goes, many breweries rival or exceed them, IMO.
     
    #3 tewaris, May 31, 2012
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  4. bifrost17

    bifrost17 Initiate (0) Dec 16, 2011 Washington

    People like good beer, they brew incredible beer....that's all I know
     
    #4 bifrost17, May 31, 2012
  5. cpinto6

    cpinto6 Initiate (0) Feb 25, 2010 Georgia

    Reserve Society is how they funded a lot of it. You pay a lot and get some beer in return but you also get the right to buy some other bottles and event tickets. I haven't met someone yet that doesn't try to buy their whole allotments of the styles they like.
     
    #5 cpinto6, May 31, 2012
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  6. cpinto6

    cpinto6 Initiate (0) Feb 25, 2010 Georgia

    There ya go, I fixed it for you. There isn't one beer from them I can go out and buy right now that I wouldn't regret having spent my money on.
     
    #6 cpinto6, May 31, 2012
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  7. bifrost17

    bifrost17 Initiate (0) Dec 16, 2011 Washington

    You clearly haven't tried Autumn Maple
     
    #7 bifrost17, May 31, 2012
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  8. minnesotaryan

    minnesotaryan Initiate (0) Dec 27, 2010 Minnesota

    sour in the rye was delicious though.
     
    #8 minnesotaryan, May 31, 2012
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  9. Herky21

    Herky21 Initiate (0) Aug 7, 2011 Iowa

    The three Beligians I've tried have been well-made, but I wouldn't buy them again. To me that's a mediocre craft beer. It's good, but not good enough to buy twice. The Bruery is a fairly cool place. I like the way they have it set up in Old town Orange, but it isn't the best beer.
     
    #9 Herky21, May 31, 2012
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  10. poopinmybutt

    poopinmybutt Zealot (643) May 25, 2005 Nebraska

    i've only had a couple of the widely available saisons and mischief

    they're good. i can't imagine spending 8-9 bucks on a bomber and saying DAMNIT I'VE BEEN HAD

    would love to try some of their wilder beers. someday maybe.

    edit: is oude tart hard to get/limited? i was really bummed i could not find this anywhere in northern california.
     
    #10 poopinmybutt, May 31, 2012
  11. queens1130

    queens1130 Initiate (0) Nov 21, 2008 California

    Agree on the marketing. Not to mention Tyler does a bang up job on sours
     
    #11 queens1130, May 31, 2012
  12. deleted_user_570457

    deleted_user_570457 Zealot (728) Feb 21, 2011

    I am not a fan, generally. Choco Rain, Melange #3 + Tart of Darkness, though…stellar.

    (I still loath their design. Also fuck 750s.)
     
    #12 deleted_user_570457, May 31, 2012
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  13. yamar68

    yamar68 Initiate (0) Apr 1, 2011 Minnesota

    I've only had the spring saison and the year round... I think both are terrific.
     
    #13 yamar68, May 31, 2012
  14. yemenmocha

    yemenmocha Grand Pooh-Bah (4,116) Jun 18, 2002 Arizona
    Pooh-Bah

    A few winners is all it takes to get on the map.
     
    #14 yemenmocha, May 31, 2012
  15. cpinto6

    cpinto6 Initiate (0) Feb 25, 2010 Georgia

    I haven't...I hate pumpkin beer. Still even if you're right that means one good beer and considering its a pumpkin beer its probably only available in the fall. So that's one good beer 3 months out of the year that you can get from them outside of the RS.
     
    #15 cpinto6, May 31, 2012
  16. yamar68

    yamar68 Initiate (0) Apr 1, 2011 Minnesota

    No it isn't.
     
    #16 yamar68, May 31, 2012
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  17. Orca

    Orca Grand Pooh-Bah (4,710) Sep 18, 2010 Washington
    Pooh-Bah Trader

    You make it sound easy. When I think of most of my favorite breweries, most of them have been around since the 1990s or longer. It just seems like The Bruery's rise has been a lot more meteoric than most.
     
    #17 Orca, May 31, 2012
  18. yemenmocha

    yemenmocha Grand Pooh-Bah (4,116) Jun 18, 2002 Arizona
    Pooh-Bah


    Brewers with killer recipes plus investors and decent marketing. Takes a lot of practice and talent to get those recipes right.
     
    #18 yemenmocha, May 31, 2012
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  19. greenspointexas

    greenspointexas Pooh-Bah (2,075) Jan 16, 2011 Texas
    Pooh-Bah

    You know why I love them? Because they are vastly different than 98% of all medium-sized craft breweries in the world.

    They do everything from Sours to Stouts to Farmhouse Ales to Red Ales to Smoked beers. I understand the hate (as their prices are steep and their stuff can be hard to find from time to time), but if I want something different than your same ol' porter or BBA concoction, ill give them a try. And time and time again, they have been worth the price.


    You can keep your "meh" oktoberfest brew from St. Arnolds, Sam Adams, etc etc. Ill be trying Autumn Maple.....
     
    #19 greenspointexas, May 31, 2012
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  20. tbadiuk

    tbadiuk Pundit (814) Feb 9, 2009 Canada (MB)
    Trader

    They seem more driven than most, plus very smart when it comes to business in general. Things like reserve society, and brewing (trying/experimenting with) such a large number of new beers each year in a market that people want to taste new stuff seems like a no-brainer to me. However, how come almost nobody else is doing it?
     
    #20 tbadiuk, May 31, 2012
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