Environmentally Conscious Breweries- More Attractive to Consumers?

Discussion in 'Beer Talk' started by FATC1TY, Jul 20, 2014.

Thread Status:
Not open for further replies.
  1. FATC1TY

    FATC1TY Pooh-Bah (2,564) Feb 12, 2012 Georgia
    Pooh-Bah

    How do you feel about breweries that are environmentally conscious? Does it matter to you what initiatives they have in their brewhouse to cut down or eliminate any of their impact to the local environment?


    I'll be the first to state, that I'm not a person who really thinks about my impact on the environment. I've never been one to really be a stickler to recycle, or split up my trash, or to try and reuse anything that didn't benefit me in the short term. I even infact work in job field that involves chemicals and synthetics and things that emit VOC's and heavily rely on Oil, EO, and PO. With that said, I don't feel the need to disregard being frugal in my impact on the surrounds.


    Regardless, I've found myself, appreciating the level of thought, and work that goes into these new brew houses to minimize the rather large impact they have on the surrounding area. Tons of wastewater, caustic chemicals and acid sanitizers in the brew house. Tons of spent organic material to be disposed of, and the amount of raw materials needed to produce the beers from water to your local store.

    The new breweries in Asheville, such as Sierra Nevada, are just stunning to me. Solar panels all over the place, biking and hiking trails to have employees and locals use. Water collection areas. Any and every way to reduce their water use, reuse what they can, re condition what they cant, and minimize the impact of them being there. All while making beer taste just as good as any.

    I can really appreciate that, but at the same time, the cost of breweries getting to that level, is astronomical, and I certainly wouldn't want people to be out a job, or a rise in cost, for that level of environmental stewardship. But I do find myself gravitating towards the "feel good" aspect of buying from someone who has taken on that cost and burden, and come out better for it.
     
  2. paulys55

    paulys55 Initiate (0) Aug 2, 2010 Pennsylvania

    I will say, environmentally conscious breweries are more attractive to environmentally conscious consumers. Too many people just don't give a shit but this is the world we live in.
     
  3. TrojanRB

    TrojanRB Grand Pooh-Bah (3,779) Jul 27, 2013 Texas
    BA4LYFE Society Pooh-Bah Trader

    Not any more or less attractive to me.

    I'm here for the beer.

    As long as it tastes good, I don't care if it's made with organic manure or burning tires.
     
  4. Mitchell57

    Mitchell57 Zealot (626) Jan 8, 2013 Wisconsin

    Nice to see, But it doesn't change my purchasing habits.
     
  5. slusk

    slusk Initiate (0) Sep 28, 2009 Virginia

    I have to say I do like to see a brewery go out of there way to be environmentally conscious. One of my favorite breweries is Anderson Valley and they fit the bill. Having said that, I probably won't stop drinking a world class beer if it so happens the brewery is not as environmentally friendly. I might feel shitty about it... but I'll still drink it. :wink:
     
    Roxie_B likes this.
  6. larryarms847

    larryarms847 Initiate (0) Dec 12, 2010 Illinois

    I earned my BS in Renewable Energy. So yes, I'd have to say they pique my interest. But no, I do not specifically seek them out.
     
    RichardMNixon and sajaffe1 like this.
  7. rgordon

    rgordon Pooh-Bah (2,701) Apr 26, 2012 North Carolina
    Pooh-Bah

    It makes a difference to me for sure, but I'll always buy what I wish.
     
    russpowell likes this.
  8. MostlyNorwegian

    MostlyNorwegian Pooh-Bah (2,236) Feb 5, 2013 Illinois
    Pooh-Bah

    I admire the breweries that actively state this and then also actively try to accomplish this. It's not easy task as there are so many steps in the process of making and putting that beer into something where it reaches ya'll where being environmentally conscious come into play that it's not an easy issue to tackle.
     
  9. Greywulfken

    Greywulfken Grand Pooh-Bah (5,815) Aug 25, 2010 New York
    Pooh-Bah Trader

    I'll feel all better about it and all, but I'm with the consensus here - it doesn't factor into my buying decisions, and it's not like I'm not gonna buy from a brewer who isn't "environmentally conscious"
     
  10. bleakies

    bleakies Maven (1,355) Apr 11, 2011 Massachusetts

    Assuming a brewery's efforts at environmental proactivity/damage control are effective (and, of course, I like their beer), I'm happy enough to pay a premium.
     
    #10 bleakies, Jul 21, 2014
    Last edited: Jul 21, 2014
  11. NHhomebrewguy

    NHhomebrewguy Initiate (0) Apr 9, 2012 New Hampshire

    I'm very attracted to this. However, if the product isn't up to standards I will quickly move business elsewhere. But if their product is just as good as anything else around then it would make me a lifer and absolutely make me want to purchase their beer over another.
     
    jj139, Fargrow and Beervana like this.
  12. JrGtr

    JrGtr Pooh-Bah (1,775) Apr 13, 2006 Massachusetts
    Pooh-Bah

    All else being equal (meaning: the beer is just as good as one to the other) I would rather give my money to the
    one doing better for the environment. However, if their whole premise is that they recycle, carbon neutral and so forth, but the beer isn't any good, I'll pass, thanks.
     
    jj139, russpowell and fugazidps like this.
  13. fugazidps

    fugazidps Initiate (0) Mar 9, 2013 New York

    NO
     
    5thOhio likes this.
  14. cavedave

    cavedave Grand Pooh-Bah (4,157) Mar 12, 2009 New York
    In Memoriam Pooh-Bah Trader

    I don't look for them specifically, but I applaud all humans who care enough to conserve, reuse, and educate themselves how to do every part of life with more care and attitude of conservatorship.

    IIRC one of our locals uses all local ingredients and also is energy and impact neutral. Plan Bee is their name, and their beers rock.
     
    russpowell likes this.
  15. Brolo75

    Brolo75 Grand Pooh-Bah (3,134) Aug 10, 2013 California
    Pooh-Bah

    I'm into beer for good beer if the brewery is environmentally conscious, it's a plus. It's just one of the factors I consider when I support a brewery.
     
  16. ONovoMexicano

    ONovoMexicano Initiate (0) Jun 14, 2012 New Mexico

    Basically, the responses on here sum up consumerism in the United States---and I'm as guilty as the next--- in that we've got no qualms about letting the world go to shit for the sake of our tastes, desires, and comfort.

    I'd love to see more breweries considering the environment, using organic materials (I try to eat organic only and I feel it foolish to pretend beer is somehow different) and not fucking up the earth, but if the beers they produce aren't that more than good, it's all for naught. The few organic breweries I know haven't had anything remotely good, so that hurts the overall effort. HOWEVER, if more breweries were doing good things AND PUBLICIZING it, I think that would help encourage competitors and consumers to be more thoughtful.
     
  17. BKBassist

    BKBassist Initiate (0) Jan 24, 2013 New York

    I assume that most craft brewers, based on the nature of the industry they decided to enter, are more environmentally conscious than your average consumer. While many are savvy businessmen now, most started out as passionate hippie/hipster types fighting against the man. Look at your Greg Kochs, Sam Calagiones, Garret Olivers. Millionaires all, but come from some element of counter culture/stick it to the corporate bigwigs by doing it our way mentality. Guys I trust to consider things like environmental impact in their business.

    Maybe this is BS and your average mid level craft brewer actually pours out gallons of chemicals into local water sources while laughing maniacally.

    It's the ones that have a holier than thou "look how conscious we are!" attitude that I actually second guess.
     
    Roguer, ONovoMexicano and rather like this.
  18. DrumKid003

    DrumKid003 Initiate (0) Aug 10, 2013 Oklahoma

    Good for them if they want to spend the money trying to outfit their brewery with solar panels or wind turbines, but I just don't give two fucks. It cost more to set a brewery up this way, so eventually that extra money spent trying to build an "environmentally friendly" brewery is going to be passed down to consumers. Once the prices start to creep up the average consumer will buy less of it because they can spend the same amount of money and buy more of something else, of equal or greater value to them.
     
    5thOhio likes this.
  19. makeminerandom

    makeminerandom Initiate (0) Jan 11, 2014 Pennsylvania

    I like environmentally friendly actions, as long as they don't negatively impact the quality, availability, or cost of the beer. But if you start tacking on an extra $2 to every sixer to help pay for that wind turbine you just installed, or have skunky beer because you decided that clear glass is healthier for baby seals, or will only distribute by bicycle-- then NO.

    I also don't like it when a brewery (or any other business) appears to be doing the environmentally friendly thing just for the PR. It needs to be a sincere part of your corporate culture, not just an advertising ploy to get some positive press and make people feel warm and fuzzy.
     
    russpowell likes this.
  20. cyrushire

    cyrushire Initiate (0) May 25, 2012 Florida

    I like that Lagunitas uses less water than a lot of others and that Alaskan powers there plant with a boiler that burns their spent grain but I purchase on taste alone. I do like both breweries though and do occasionally buy from both.
     
Thread Status:
Not open for further replies.