Sorry, Dude, You’ve Been Drinking the Wrong Beer for Years...

Discussion in 'Beer Talk' started by Boca-X, Aug 9, 2014.

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  1. Boca-X

    Boca-X Initiate (0) Jan 21, 2014 Missouri

    A blind taste test reveals that if you're loyal to a beer brand because of the taste, you just might be fooling yourself.

    http://time.com/money/3089229/beer-brands-label-marketing/

    That really doesn't surprise me and I believe the results would be the same with most BMCs. I'd bet the same happens when drinking craft?...IPA, porter, browns and stouts...in most blind taste test most would not be able to tell the difference between our favorite beer/style and the next beer in the glass...your thoughts?
     
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  2. AlienSwineFlu

    AlienSwineFlu Savant (1,135) Dec 14, 2012 Ohio

    I think most craft drinkers who have been at it for a while could pick out their favorites. If you've only had 15 IPAs, it may be a bit difficult. I think after having so many though, you start to really pick out the intricacies, especially of beers regular to your rotation. I drink a lot of FBS. I feel confident I could pick it out next to those of the same/similar styles. But who knows?
     
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  3. Orca

    Orca Grand Pooh-Bah (4,710) Sep 18, 2010 Washington
    Pooh-Bah Trader

    I stopped reading at "Instead, the experiments consisted of blind taste tests with three European lagers—Czechvar (Czech Republic), Heineken (Netherlands), and Stella Artois (Belgium)—in order simply to find out if beer drinkers could tell them apart."
     
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  4. Boca-X

    Boca-X Initiate (0) Jan 21, 2014 Missouri

    I agree but it does make me want to do a few "blind tests" to see if I'm as good as I think I am :wink:
     
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  5. CavemanRamblin

    CavemanRamblin Initiate (0) Jun 19, 2014 North Carolina

    IPA 'a would be relatively difficult, but stouts and sours wouldn't.
     
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  6. TongoRad

    TongoRad Grand Pooh-Bah (3,884) Jun 3, 2004 New Jersey
    Society Pooh-Bah Trader

    You probably have to get to the point where you find a 'tell', or a unique something that a certain beer has in your eyes that others don't. Many beers have them; most don't. It's usually just the overall balance, or personality, of the beer that we enjoy that attracts us. Still, that just means that we can pick the good stuff from the bad- so if you do find that there is another beer that fooled you in a blind tasting, then just be happy that you found another new fave :slight_smile:.
     
  7. Boca-X

    Boca-X Initiate (0) Jan 21, 2014 Missouri

    It doesn't really matter what beer styles and/or groupings you use...it's the principle of the study? I knew the beers in the story wouldn't translate to BA...that's why I asked if you thought it would mimic a craft beer blind taste test result?
     
  8. kgncfl

    kgncfl Pundit (793) Dec 24, 2013 Washington
    Trader

    I've done blind taste tests with several different beverages.

    Soda: We did diet sodas up against full-on sugar sodas. 50% was the best anyone could do. (and that is with having the 8 soda's names)

    Vodka: We did all kinds, we ranked them and then tried to pick them out of line-up. Again the best anyone could do was 50%, and the most expensive vodkas weren't necessarily the favorites.

    Beer: I've done BMC and again the best wasn't all that high at 67%. Knew all of the beers in the taste test, but not which was which.

    Beer: I've done craft with 8 common IPAs and 8 common DIPAs(common meaning that the majority of people testing had tasted these beers before some extensively). We didn't know any names. We had 10 year mad craft veterans and newbies alike. This one was rough. 25% was the best. We then gave out the names and still the best was at 60%.

    Most of the guys thought they would be able to tell their favorites, but it isn't as easy as it seems.
     
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  9. TongoRad

    TongoRad Grand Pooh-Bah (3,884) Jun 3, 2004 New Jersey
    Society Pooh-Bah Trader

    Now that I've actually read the article :wink:, I'm thinking that I'd really like to try that triangulation test. I bet the way they did it (with the Euro-lagers) would be more difficult for even us here, than using other styles. If you were to do it with porters, for example, you'd really have to try to find extremely similar examples to make the test valid. Just grabbing random ones would probably make the oddball easy to pick out.
     
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  10. Orca

    Orca Grand Pooh-Bah (4,710) Sep 18, 2010 Washington
    Pooh-Bah Trader

    I really don't think it would. The article is like saying people tried three different commercial orange juice brands and couldn't tell the difference. I'm not saying I would absolutely be able to tell my favorite IPA apart from two other world-class IPAs, but then I'm not loyal to a particular IPA. And frankly I'd be happy to drink any of them. I don't think there are too many drinkers of great beer who are loyal to a specific brand, they just want to drink great beer no matter where it comes from.
     
  11. kfh227

    kfh227 Initiate (0) Jan 23, 2011 Connecticut

    "In the paper, the researchers first point to a classic 1964 study, in which a few hundred volunteer beer testers (probably wasn’t too hard to find folks willing to participate) were sent five different kinds of popular lager brands, each with noticeable taste differences according to the experts."

    keywords:
    1) 1964
    2) popular lagers

    ya .....


    And the news study .... consisted of blind taste tests with three European lagers—Czechvar (Czech Republic), Heineken (Netherlands), and Stella Artois (Belgium)

    Ya ... not shocking.

    my challenge ....
    Put 3 chocolate stouts in front of me wher eone is Brooklyn Berwary's. I will put the Brooklyn chcolate on top each time.
     
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  12. drtth

    drtth Initiate (0) Nov 25, 2007 Pennsylvania
    In Memoriam

    Triangle blind test is the way to go. One sample of one beer, two of a second, pick the one that's different in a blind test. A lot of folks are shocked, to put it mildly.

    http://mindyourdecisions.com/blog/2...st-that-can-help-you-save-money/#.U-WOL2K9KSM
     
  13. Boca-X

    Boca-X Initiate (0) Jan 21, 2014 Missouri

    Thanks for the real test stats...

    I'm in your camp...I think we tend to elevate our tastes abilities higher than they actually are...I'd like to believe my palette is better than that but realize my brain controls most of my thought process...and my tongue follows.
     
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  14. drtth

    drtth Initiate (0) Nov 25, 2007 Pennsylvania
    In Memoriam

    Then you didn't read enough to understand what is really involved.
     
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  15. SierraJosh

    SierraJosh Initiate (0) Aug 13, 2013 California

    I am confused, can you see the beer. I feel like I could pick out most of the top tier DIPAs based on clarity, color, lacing.
     
  16. yemenmocha

    yemenmocha Grand Pooh-Bah (4,116) Jun 18, 2002 Arizona
    Pooh-Bah

    Not surprising.

    Folks I know in service industry have/had regularly served alternative BMC when one tap was kicked, because people usually complained, ordered no beer, tipped low, etc. when told their preferred beer was unavailable. In the cases from those I know over several years, not once was the wrong beer being served ever noticed.

    They can't taste the difference. They aren't drinking it for the taste.

    Actually, it's pathetic on another level that is often overlooked (my example). These people have one, clear, faithful beer of choice. And they can't tell when something other than what they ALWAYS drink is being served to them. Do you think that if a craft beer drinker only drank Two Hearted that he could tell if Goose Island IPA was served to him instead? I think it far more likely.
     
  17. Boca-X

    Boca-X Initiate (0) Jan 21, 2014 Missouri

    It is easier to think that the BMC are going to be much harder to tell apart. Two Hearted has a "tell" to it, a unique flavor that many IPAs don't have so I agree it would be easier to spot the difference but I do believe your average solid IPA that doesn't have a unique "something" would be much harder to distinguish.

    I've always said I could tell the difference between the top BMC light beers (yes, I have drank a ton of them) but have never really done a blind test...I think I will try one and see what happens. Then I will also do one with some good IPAs that I enjoy and tend to think are unique...Sucks, Two Hearted, Stone, Sculpin, Odell and see if I can pick from that line-up? I consider them all top shelf but all have a different and noticeable taste profile.
     
  18. TongoRad

    TongoRad Grand Pooh-Bah (3,884) Jun 3, 2004 New Jersey
    Society Pooh-Bah Trader

    Maybe stick with IPAs featuring the same hop. Since Two Heated features centennials, you could pair it up with either Stone IPA or Founders Centennial.
     
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  19. drtth

    drtth Initiate (0) Nov 25, 2007 Pennsylvania
    In Memoriam

    Bingo!
     
  20. drtth

    drtth Initiate (0) Nov 25, 2007 Pennsylvania
    In Memoriam

    Thoughts? Well..., it depends.

    First note that there are multiple ways of doing blind taste tests and the appropriate test to use depends in part upon the question one wants to answer.

    Where this type of blind test would seem to be most useful is exactly the way it is used in the study described/referred to in the article. Very similar beverages which may or may not only be differentiated by marketing or other factors having little to do with flavor.

    Without the opportunity to actually put this (and other blind tests) to work with a wide variety of craft beers (this would be pretty expensive so I don't foresee it happening :-) ), I'd hazard a guess in advance that this test could be used to show whether or not some different style categories differ in name only or not, e.g., the classic fuzzy line between porter and stout which some claim are differentiated by "roasted malt" and others disagree, or the difference, say, between IPA and DIPA, or between a Dortnumber and an Helles. However, I'd pretty much expect there to be pretty clear differentiation between, say, Gueuze and Tripel or APA.

    Within a style category it could be used to look at things like are people really able to distinguish between the different beers emphasizing Centennial Hops (as suggested by @TongoRad ), or between different examples of a German style Pils. It might even be possible to use this particular type of blind taste test to move up on the classic debates that rage on here once in a while. Such as the debates about whether or not US brewed examples of Belgian or German styles are or are not distinguisable from Belgian or German brewed examples of the same styles, or whether Trappist ales are qualitatively different than the non-Trappist versions.
     
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