Bicycles / Cycling and Beer

Ive raced against a few of those guys

 

What if the NFL starts allowing logos on their jerseys...would that stop making sense to you then? The issue is that if you want to wear the team kit of a pro team, you don't have a choice with the logos. It would be like wearing a European soccer jersey with the logo of the sponsor on the front. It's still a direct relationship, you just don't have a choice as to what is on the jersey.

 

Says the golf guy who wears a glove to grip a club that already has a grip on it. Cyclists dress a certain way because it helps their performance much like your fancy golf shoes with little spikes help you swing better. Do you need those spikes? No? Does it help you play better? Of course.

As for craft beer sponsoring golf, I believe that golf is more mainstream than cycling and has a wider audience. That audience is large enough for the BMC companies to take notice and therefore they market to this crowd. Golf also skews older while the current craft movement is skewing younger.

 

I would consider that dumb too

 

I've been an auto racing fan since childhood, so I'm used to having sponsorship plastered all over everything. The NFL, MLB, and NBA are all pretty close to having sponsorship logos on game Uni's, once one commits the rest will follow. At least the Seattle Seacows (the closest NFL team to me) already has logos on their practice jerseys.

If you like a team, driver, rider, golfer, whatever, wearing their gear comes at a price, in a couple ways. If you buy an NFL jersey, that money is going into the pocket of an already rich dude (does Paul Allen or Jerry Jones really need another couple hundred bucks of your money? But, they're your team and you buy the stuff anyway). Wearing a replica cycling jersey while riding is no different than wearing a Russel Wilson jersey while playing touch football with your buddies.

Back in the early 90s, when I was more heavily into cycling than I am now, the first time I ever heard of New Belgium, Full Sail, and a couple other breweries, was when I saw their cycling jerseys on sale in the Nashbar and Performance catalogs. The connection is long and strong between the craft brew and cycling worlds.

 

When I lived in ABQ this is what is usually in my camel pak on mtb rides:
Now that I live in Germany, there's a freekin' biergarten every 2km on the radweg at the most.

 

You all are talking abut the wrong kind of bike. Mountain biking and beer drinkers, that's the combination. Roadies go to get a espresso after a ride. Mountain bikers would usually go get a beer, or have one in the parking lot after. Big difference between bike preferences.

 

ya I was late to the party but now you know a fun fact about HB.

 

Yeah, there definitely is / has been a relationship between bikes and coffee...as a matter of fact, my good friend @the_trystero, who roasts some bomb ass coffee here in L.A., was interviewed for a German TV show about the relationship between bikes and coffee.

I can only speak from experience, I don't know a lot of mountain bikers, I do know some roadies, I definitely know a lot of daily commuters, bike weirdos, hipsters, hamsters, front basket riders, city bike cruisers, fixie freakers, and midnight ridazz, and most of these people are bikes and beer kinda folks.

I don't know if Golden Road has jerseys (probably), and there are ALWAYS roadies at Golden Road, but I do know that Tony Yanow's bar, Tony's Darts Away, has jerseys, and a lot of S.F. Valley fast fixie riders wear them. Tony's also sponsors L.A. Derby Dolls, but I suppose roller derby + beer is a different conversation for another time.

 

Traditionally, yes. From my casual observations of roadies nowadays, the post-ride espresso seems to be getting replaced with beer.

I also don't shave my legs, so I'm certainly not a traditionalist.

 

Ive had plenty of beer in parking lots after races/rides. Espresso is for mid ride..beer after!

 

Same here. Did a race the other day, and the post-race beers were exclusively Other Half (kegs, provided by the organizer)

Uh-oh - was wondering when this would crop up haha

 

Yeah, I know Tony's does a lot of bike-related events, and their yearly bike ride thing.

personally i commute to work, though not consistently as i work long hours often and don't want to ride home at 10pm after a 12 hour day. i'm a big supporter of cycling in LA but don't get me started on the Midnight Ridaz / Critical Mass people. i think their whole approach goes against what they're theoretically trying to achieve (more bicycle rights / awareness)

but alas, i should stop sidetracking

a beer after a bike ride is the ultimate!

 

I don't know anything about the Coors International. I was referring to the Tour of Colorado also known as the USA Pro Challenge, 7 stages this August 18-24.

 

If I rode with those in my camelback on one of my MTB rides I would spray half a county when I tried to open them. If I drank them first then the same half of county would be sprayed with me.

 

That's just wasteful.

Maybe a tequila flask would be better for ye?

 

God not tequila. That is a story involving a WV wedding after party and me being stupid. I do not get in the same room as tequila now.