How Do They Price Bombers?

Some think so, obviously others have no problem with the price.
And I doubt that what irks you is coming from the level of the brewery.

 

a lot of them seem to be. I was extremely happy with the price of Boulevards Collaboration No. 4, at 6.49 for 750ml. Normal Bombers in my area cost anywhere between $8-22 anything under 12 I will buy without being to upset. But when compared to a 6 pack at $12 those are crazy prices.

 

I love the concept of the Bomber but they usually are just not a good value. There are some notable exceptions, Rampant Imperial IPA and French Aramis IPA from New Belgium are just $2.99. Rogue makes some fine beers but they are the worst offenders when it comes to overpriced Bombers, in my humble but correct opinion.

 

"Hmm...can we get them to pay $1.00 per ounce?"

 

I hate bombers but I just can't stop buying them. Damn you bombers!

It seems that breweries put special releases in bombers or high abv beers to justify the cost per ounce. I very rarely buy a year round beer in a bomber.

 

Just put it a barrel and say it's limited release.

 

overly

 

Still cheaper than buying a pint at the bar.

I'm used to only having one size option - it's pretty much never a choice between bomber and smaller bottles for the same beer. And the good stuff comes in bombers.

 

If Brewery A can charge $5 for a 22 ounce beer rated at 4.19 and it's believed to be a bargain by consumers, but Brewery B charges $15 for 6 x 12 ounces for a beer rated at 4.41 and it's believed to be overpriced, then there's your reason.

 

Sometimes with a sticker. Other times with a label on the shelf where the bottle is sitting.

 

Poorly, I would assume...

 

Bombers can get very expensive. Sadly, many world class beers are in bombers. I wish breweries would convert bombers to 4 packs.

 

I must agree, some bomber prices are a little bit silly. I like the format, but not enough to pay a premium. My last trip out was 2-sixer bottles, 1-sixer of cans and only one bomber.

 

Expensive. But if it's the only format the beer comes in and most of us want it enough, we buy it anyway or occasionally

 

How do they get away with it?

Well, first recognize, as someone else already pointed out, that the pricing you see is generally not set by the breweries. To add some detail to that observation, for most all of the Bombers you'll ever see that beer was sold by the Brewery to a Distributor who then sets their own price when they sell their beer to the store where you buy it. Then that store sets their own price for their beer when they put it out on the shelf for you to buy. Then large numbers of customers buy that beer or it doesn’t get re-stocked by the store, reordered from the distributor and reordered from the brewery.

Since a lot of retailers report and demand Bombers as being what sells best and what gives them the most variety for their shelf space (and the most profit), they demand that the distributors get them more bombers and so a lot of distributors demand Bombers from the Breweries because that is a lot of sales. Some breweries are happy to comply since even when they have higher labor and production costs for Bombers than their other formats they can also make a bit more profit by selling more beer than they would without putting the beer in Bombers. Some breweries who might not originally have wanted to put their beer in bombers may eventually go along with this so they can remain competitive in a marketplace that increasingly demands more and more variety of beers and more and more beers in Bomber size bottles.

So the breweries don't "get away with it" they do what works to help them stay in business.

 

This right here. It's a mental thing. Most people are only looking at total price. Not price per oz. they have no problem spending $10-$12. Whether it's for a bomber or 4 pack or 6 pack. Once the price gets around $15 they start experiencing butthurt. The same beer could be in a $15 six pack or $12 bomber and people would probably buy the bomber. Similar to what you said, revolution used to charge $9 for their double IPAs in bombers. They just put out a $15 six pack of Double IPA and people started saying it was overpriced, not realizing it was half the price of the stuff they used to buy. Only barrel aged or severely hyped beers can get away with charging more.

 

It depends where and how U buy them , I find that at most distrbutors bombers are accullt cheaper to buy a case of 12 then the same beer in 24 12oz bottles. go figure

 

How expensive do we need to make this to make people think it's rare and desirable?

 

Are they expensive? Or are 6pks really cheap?