Print isn't dead. It's just different.

Blog Discussion in 'BeerAdvocate Talk' started by Todd, Dec 12, 2014.

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  1. Todd

    Todd Founder (13,518) Aug 23, 1996 Finland
    STAFF Mod Team Society Pooh-Bah

    According to Marketplace, and BeerAdvocate magazine's continued growth, print isn't dead. It's just different, and niche publications are thriving. We've known this for almost a decade, but it's good to hear it from others.

    http://www.marketplace.org/topics/business/800-magazines-launched-last-year

    Nice audio and slide mention for BA mag too.

    You just can't replace the visual and tactile connection that one gets from a good old fashioned ink on paper publication. Well, at least not yet.
     
  2. ChangSing

    ChangSing Zealot (640) May 5, 2013 Illinois
    Trader

    I used to work for a national magazine wholesaler until I was laid off over the summer when the company filed for bankruptcy. So as Eagon said in Ghostbusters, "print is dead" :wink:

    all joking aside, yes there will always be niche demands for high glossy, specialty magazines. Publishers are moving more towards bi weekly/quarterly/annual titles rather than weekly and all the added expense that comes with weekly distribution. Newsstand sales are plummeting overall yet the capex and costs are pretty consistent.

    I will in most cases prefer print over website access...there's just an intangible element to having the feel of the paper in your hands that just can't be replicated looking at a phone or laptop. Ultimately though, soon there will be a generation that has never even read a paper or a magazine which will be a sad day.
     
  3. Roguer

    Roguer Grand High Pooh-Bah (7,811) Mar 25, 2013 Connecticut
    Mod Team Society Pooh-Bah Trader

    Certain magazines continue to do quite well. It really is all about niche markets, though. You can research all you want online about cars, yet C&D and MotorTrend don't appear to be going anywhere. Sports Illustrated is hanging on (although they have supplemented their content with online media significantly).

    Print doesn't seem to be going anywhere. Print news media, on the other hand, seems pretty doomed. Come 5 am, yesterday's news is old hat...

    I think what most thriving (or at least surviving) print outlets are doing is supplementing their paper content with online content (or vice versa), which is what BA does - and I think that's a very successful model.
     
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  4. afrokaze

    afrokaze Pooh-Bah (1,962) Jun 12, 2009 Oregon
    Pooh-Bah Trader

    I love mags and grew up reading them (especially car and video game mags) but I can't wait for the tech to catch up to where reading on a device can replace paper. It's a massive waste of trees, water, and other precious resources
     
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  5. Todd

    Todd Founder (13,518) Aug 23, 1996 Finland
    STAFF Mod Team Society Pooh-Bah

    So is producing electronic devices + their accessories, packaging, and shipping containers, physically shipping them to consumers/stores, and generating the energy required to power and connect them.

    Electronics also have a designed life cycle, forcing you to eventually replace them. And most components and batteries aren't very friendly to the planet when it comes to disposing them.
     
  6. Shroud0fdoom

    Shroud0fdoom Initiate (0) Oct 31, 2013 Maryland

    It's bound to happen, Fahrenheit 451.
     
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  7. steveh

    steveh Grand Pooh-Bah (4,174) Oct 8, 2003 Illinois
    Society Pooh-Bah

    From the footnote on my company's e-mail template:
    Yes, we are a print shop and FSC Certified. Not as black & white as most may think.
     
  8. Todd

    Todd Founder (13,518) Aug 23, 1996 Finland
    STAFF Mod Team Society Pooh-Bah

    @steveh: I'm going to steal that footnote. :wink:
     
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  9. SaCkErZ9

    SaCkErZ9 Grand Pooh-Bah (3,057) Feb 27, 2005 South Carolina
    Pooh-Bah Trader

    Not to mention the fact that most electronics and their components aren't recyclable; paper is.
     
  10. steveh

    steveh Grand Pooh-Bah (4,174) Oct 8, 2003 Illinois
    Society Pooh-Bah

    I think it's direct from FSC, but hey -- if the BA mag is using recycled/recyclable paper it fits the bill.
     
  11. steveh

    steveh Grand Pooh-Bah (4,174) Oct 8, 2003 Illinois
    Society Pooh-Bah

    Well, they are, it's just more costly to do so. My municipality finally started taking electronics at their recycle depot recently (they've been taking paper products for years) -- made me happy to know I could properly dispose of that sort of thing -- including batteries, as Todd mentioned. Eventually they'll streamline that type of recycling too.
     
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  12. gopens44

    gopens44 Grand Pooh-Bah (3,560) Aug 9, 2010 Virginia
    Pooh-Bah Trader

    Print won't die until they invent something to replace the bathroom.
     
  13. afrokaze

    afrokaze Pooh-Bah (1,962) Jun 12, 2009 Oregon
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    Man you guys should take a chill pill, I wasn't taking shots at anybody's job. I'm well aware of the costs of modern technology, that's why I'm hopeful it will evolve to the point where it doesn't have to be that wasteful. But thanks for the condescension :rolling_eyes:
     
  14. Todd

    Todd Founder (13,518) Aug 23, 1996 Finland
    STAFF Mod Team Society Pooh-Bah

    No pill needed here, but you can have mine. We're just having a discussion.
     
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  15. afrokaze

    afrokaze Pooh-Bah (1,962) Jun 12, 2009 Oregon
    Pooh-Bah Trader

    Thanks, it's good to know those effort are taken seriously in the industry. I owe you a beer!
     
  16. johnInLA

    johnInLA Pooh-Bah (2,350) Jun 12, 2005 California
    Pooh-Bah Trader

    As someone who spends most of his day online, I am grateful to be able to unplug, power down, open a beer and read from a printed page.

    Electronic and Printed media both have their pluses and minuses. I would hate to lose either.
     
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  17. readyski

    readyski Pooh-Bah (1,557) Jun 4, 2005 California
    Pooh-Bah Trader

    Okay but how many are in spacious healthy old growth forests as opposed to impenetrable second/third growth thickets.
    I still read the newspaper almost every day, but printed words are clearly a dying breed.
     
  18. afrokaze

    afrokaze Pooh-Bah (1,962) Jun 12, 2009 Oregon
    Pooh-Bah Trader

    Agreed, I can understand where you're coming from. I was a bit too aggresive. I've worked in IT for a college and seen how easily electronics are replaced & wasted, it's pretty appalling.
     
  19. MostlyNorwegian

    MostlyNorwegian Pooh-Bah (2,236) Feb 5, 2013 Illinois
    Pooh-Bah

    Taking a dump while reading something off of a screen just isn't the same as printed material.
     
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  20. IDABEERGUY

    IDABEERGUY Initiate (0) Jun 18, 2013 Idaho

    Been in the printing industry for 25+ years and I believe there will always be a place for the printed piece. Yes I read plenty of stuff via the internet but saying it's dead or dying is just not accurate. Scaled back compared compared to 25 years ago, no question and undeniable. I work for a publishing company that produces 15+ niche publications and all of them have seen an increase in subscriptions over the last several years
    years. Still something about holding a printed piece that's appealing to many, many people. A good printed piece can be passed on for generations, don't think there are too many 1984 mac's being used, could be wrong but I'd bet my money on it......
     
    steveh likes this.
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