Rowdy Root Beer

Discussion in 'Beer Releases' started by BrewlsRules, Jun 16, 2015.

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  1. BrewlsRules

    BrewlsRules Initiate (0) Mar 24, 2015 Wisconsin

    #1 BrewlsRules, Jun 16, 2015
    BeerBob likes this.
  2. rather

    rather Initiate (0) May 31, 2013 California

    wow very kid friendly label, reminds me of fallout's Nuka-cola
     
    #2 rather, Jun 16, 2015
    Mark_Eck, RyanGee, IPreferPotButBeerIsGood and 7 others like this.
  3. Kevin67

    Kevin67 Initiate (0) Feb 8, 2015 Arkansas

    I'm sure there will be some fallout from a child getting ahold of one of these at home and drinking dads "root beer".
     
    #3 Kevin67, Jun 16, 2015
    kwakwhore, BeerBob and Cameron_como like this.
  4. BrewlsRules

    BrewlsRules Initiate (0) Mar 24, 2015 Wisconsin

    Absolutely!
     
    #4 BrewlsRules, Jun 16, 2015
    lambpasty likes this.
  5. Scott17Taylor

    Scott17Taylor Initiate (0) Oct 28, 2013 Iowa
    Trader

    They'll probably have to change the label pretty quick. It looks like pop, theyll probable get some people angry over advertising to minors.
     
    #5 Scott17Taylor, Jun 16, 2015
  6. everyman

    everyman Initiate (0) Apr 30, 2014 California

    Looks cheaper than NYF's and not in an advantageous sort of way. I'm not diggin the artificial flavors aspect of the label. There's no way it can pass as an ale (NYF's selling point for me).

    And damn if that isn't a risky image on the label.
     
    #6 everyman, Jun 17, 2015
    IPreferPotButBeerIsGood likes this.
  7. beernuts

    beernuts Initiate (0) Jan 23, 2014 Virginia

    I don't care what happens to the product, but I hope we can stop discussing it on this website as if it was craft beer. There is no difference between this (and NYFRB) and Mike's Hard Lemonade.
     
    #7 beernuts, Jun 17, 2015
    Brewzer1010, PerHops, jmdrpi and 20 others like this.
  8. BrewlsRules

    BrewlsRules Initiate (0) Mar 24, 2015 Wisconsin

    While I wholeheartedly agree with your take on the product, remember that a lot of people use this site for a lot of different reasons. Many of whom are in the industry in some respect and this is the best site to keep an ear to the ground for what the _______ guys are walking in with next week or what customers/guest might be talking about.
     
    #8 BrewlsRules, Jun 17, 2015
    akrz47 and benzalman like this.
  9. SlothB77

    SlothB77 Initiate (0) Dec 28, 2012 Virginia

    Oh geez another one.
     
    #9 SlothB77, Jun 17, 2015
  10. CarolusRex

    CarolusRex Initiate (0) Jan 10, 2015

    Am I the only one who doesn't mind these drinks too much? I mean I love a good BA stout or a nice d/ipa as much as the next guy but this is a nice change. It has actual body to it unlike the smirnoffs and mikes out there and it's useful for when your palate needs a break from the big dark beers and hop attacks that are out there, I mean it's either this or bud/miller/coors and at least this has taste. I actually hope this trend continues and hangs around for a while, see what you can do to make em (the beers) crazier, tastier, and more unique, I mean after all isn't that the point of brewing?
     
    #10 CarolusRex, Jun 18, 2015
    lambpasty, IPreferPotButBeerIsGood, benzalman and 3 others like this.
  11. BigJim5021

    BigJim5021 Savant (1,227) Sep 2, 2007 Indiana

    Or you could have -- you know -- an actual root beer?
     
    #11 BigJim5021, Jun 18, 2015
    lambpasty, Mr_Abner, IPreferPotButBeerIsGood and 4 others like this.
  12. jageraholic

    jageraholic Pooh-Bah (1,632) Sep 16, 2009 Massachusetts
    Pooh-Bah Trader

    Agree completely.
     
    #12 jageraholic, Jun 18, 2015
    brettski66, dennis3951, DarthVorador and 1 other person like this.
  13. Jmorey

    Jmorey Initiate (0) Feb 10, 2015 Michigan

    This straight up looks like it is marketed towards kids. They is no way around that. If you are marketing it towards adults there are ways to give it an old timey, youthful vibe without making this look like something a kid is going to grab off the shelf. Also seems like the large market for this is going to be younger drinkers, women, dudes trying to get girls drunk, and I just don't see the label speaking to any of these groups.

    I guess it is good that they are calling out it is full of artificial flavors. I don't want to see that in giant letters on MY packaging, but better then lying about it.

    I see that they wanted to make sure it said "contains alcohol" so they did it in an almost unreadable way.
     
    #13 Jmorey, Jun 18, 2015
  14. jesskidden

    jesskidden Grand Pooh-Bah (3,145) Aug 10, 2005 New Jersey
    Society Pooh-Bah Trader

    The notation of "artificial flavors" on the label is not based on the brewer's marketing decisions, but is a requirement of the TTB

    Not Your Father's Root Beer's label notes they also use artificial flavoring:
    [​IMG]
     
    #14 jesskidden, Jun 18, 2015
    PerHops and DarthVorador like this.
  15. hophugger

    hophugger Grand Pooh-Bah (3,434) Mar 5, 2014 Virginia
    Pooh-Bah

    The kids are gonna love this one, lol !
     
    #15 hophugger, Jun 18, 2015
  16. Jmorey

    Jmorey Initiate (0) Feb 10, 2015 Michigan

    I meant moreso how they are calling it out in large type on the front of the label. In the 3rd level of hierarchy.
     
    #16 Jmorey, Jun 18, 2015
  17. Todd

    Todd Founder (13,518) Aug 23, 1996 Finland
    STAFF Mod Team Society Pooh-Bah

    Here's the official PR ...

    GET ROWDY WITH BERGHOFF’S NEW ROWDY ROOT BEER

    DELICIOUS 6.6% ABV ROOT BEER TO DEBUT THIS JULY

    This July, Midwestern craft brewer Berghoff Brewery will debut Rowdy Root Beer, a 6.6% ABV alcoholic root beer. The brewery has long produced a popular, classic root beer, first establishing its strong market presence during Prohibition as a means of staying in business. Today, Berghoff Brewery is recognized as a player in both the soda industry and the dynamic craft beer scene. The newly introduced Rowdy Root Beer ties together both sides of the Berghoff Brewery business in a delicious tribute to their history and roots, all while appeasing the modern craft beer drinker and capitalizing on the popular trend of alcoholic root beers.

    The beer itself is crafted from a flavorless porter mixed with root beer flavoring. Minkoff and his team worked with Northwestern Extract to achieve the iconic root beer flavor, testing out 15 different prototypes before determining the final recipe. The recipe, while different from Berghoff’s traditional root beer, combines the creaminess of the original with an appealing bite. The after tones taste of some of the delicious malts that the beer is created with.

    Rowdy Root Beer will be available…
    • …in 12-oz. cans, sold in six-packs.
    • …on draught at select bars in the Chicago area.
    Berghoff will also continue to produce their original root beer, as they have for more than 75 years.

    The label (pictured above) features a custom comic from Canadian artist Chez Meka, designed exclusively for Berghoff.

    About Berghoff Brewing…The first batch of Berghoff beer was brewed in 1887 by Herman Berghoff and his three brothers, Henry, Hubert and Gustav. Demand for their beer grew with astonishing speed, and by 1890, the brothers were producing 90,000 barrels of lager annually. A showcase at the 1892 Chicago World’s Fair put Berghoff on the national map, expanding their reach into new markets and introducing hundreds of thousands of new drinkers to their authentic German-style beers. During World War I, the brothers cemented their brewing company’s place in American history, changing their slogan from “a real German brew” to “a real honest brew” in honor of their adopted homeland. In a bold show of American ingenuity, Berghoff produced soft drinks, including a root beer and a malt tonic, throughout Prohibition; the brewery was the first to return to production and sale of alcoholic beers when the Volstead Act was repealed, pouring at The Berghoff, the bar with the first liquor license to be re-granted in Chicago.

    For more information about Berghoff, including full descriptions of all their beers and where to find them, visit www.berghoffbeer.com, follow them on Twitter (@BerghoffBeer) and “like” them on Facebook.

    ###
     
    #17 Todd, Jun 18, 2015
    creepinjeeper likes this.
  18. Wowzors

    Wowzors Crusader (430) Feb 19, 2015 Illinois

    Did anybody try this at Chicago Ale Fest?
     
    #18 Wowzors, Jun 22, 2015
  19. MadeInTheMitten

    MadeInTheMitten Initiate (0) Mar 3, 2015 Michigan

    Cans tho? Meh..
     
    #19 MadeInTheMitten, Jun 22, 2015
  20. Kevin67

    Kevin67 Initiate (0) Feb 8, 2015 Arkansas

    Who knows if this was intentional.? Companies have an astonishing habit of making truly boneheaded decisions, which they think are great, at the time. I do believe that they're just trying to capitalize on the current upward trend of alcoholic sodas. I know they're going for the nostalgia angle with the packaging, but I just do not see what group they're advertising towards. I think the main group of customers would be young adults.
     
    #20 Kevin67, Jun 22, 2015
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