Toppling Goliath / Milwaukee

This is correct. 5/27 is from Florida per TG on Twitter. Yes, the Citra just doesn't pop. Still good, but for sure a huge let down from a beer I have loved in the past.

 

...okay, okay. So the bottles are from Florida by way of Decorah

 

Maybe I'm crazy, but I felt like the 12 oz FLA bottles were considerably better than the last few batches of IA bombers I've purchased. I'm always a sucker for a balanced APA and while the Citra was popping, I thought it detracted from the drinkability of the beer. So bring on the FLA batches!

 

So the ones I picked up today in the Green Bay area were bottled 5/29. Are those going to be FL ones as well? I will be cracking one open when I get home late tonight. Well, maybe two lol.

 

All FLA bottles will have the Florida location printed on the labels. From what I've seen, all of the 12 oz pseudoSue bottles dated 5/29 are Florida brewed, while the 1492 bombers are Iowa brewed.

I'm sure there is a plenty of discussion elsewhere on this, but they appear to still be self-distributing to retailers. So they're shipping beer from FLA to themselves and then sending it out on their own truck for delivery. Amazing that they still got it to Milwaukee in 5 or 6 days.

 

This is true, however, I heard from a retailer that the next time TG comes to Milwaukee they will have a distributor. I don't think beer man Chad can keep up. I suppose this is good and bad. Distributors tend to sit on stuff and have slow turnarounds. I hope this doesn't affect freshness.

 

Are the 4 packs still around in the Milwaukee area?

 

Distributors will not be sitting on any Toppling Goliath.

 

grabbed a 4 pack today at Discount Liquor in Waukesha...

 

Give it time. What about a year from now when the craze is over.

 

They've got a lot of market space to fill before it's old hat. Freshness is also dictated by the consumer to a degree. If people aren't drinking it, it's not selling as fast, stores won't order as much, and the breweries and/or distributors need to move what they have before bringing in fresh product. If you want it to always be fresh, keep buying it. It's not like anyone in the supply chain leading up to the customs wants it to sit around and get old for the fun of it.

 

I personally think the Milwaukee market has recently been saturated with really good beer over the past two years: Surly, ale smith, Deschutes, etc... I don't think there is as much market place as you think. Karben 4 and other locals gaining more steam.
The statement you made is somewhat idealistic, "keep buying it." I can't buy all of it. And what's going to be the result when it's in 50 stores in the GMA rather than 3? End result is 2-3 month old TG, which will lead me to say, no thanks.

 

TG is available in a ton more stores in Madison and they get the same distribution of other breweries that Milwaukee does; most releases are still gone within a week. We'll see how the 4-pack format of Sue affects this but so far demand has yet to have been met.

 

The Malt Shoppe in Wauwatosa (MKE) has some TG beers, but I haven't been lately to see what the most recent inventory is.

 

Anyone know if the recent 22oz bottles (IGW, XHops White, Pompeii) are going to make it to MKE?

 

Took me a while but I agree with you. My point was we're going to see perfectly good beer get pushed away because there are just too many options these days for everyone to drink, so it's important that people buy what they want to keep around rather than trying everything new because it's new. That's where things sit on the shelf and get old, and then the consumer stops buying them. I don't see toppling Goliath having that problem anytime soon though, especially with Sue. There is insane hype behind that beer, and so little supply that it's going to be a while before the market is saturated enough for it to die down.

 

IGW only made it to Madison. I doubt at this point it makes is here to MKE. No idea about the other two. They're bottling Pompeii today, so hopefully we know by tomorrow. FWIW, that last batch of Pompeii was one of the best things I've ever had from TG.

 

Aforementioned beers arriving this week at Champps in Brookfield

 

Some adjustments being made. TG likes to sell the Dorothy along with their big hop beers,and currently Dorothy not moving fast in the MKE area. People pretty much attached to their New Glarus lagers. There will either have to be a huge Dorothy promotion in this area, or TG will have to accept that retailers cant accept equal amounts of Dorothy and the ones that do move

 

Dorothy vs New Glarus lagers? Come on now.