"Misconceptions" Newcastle Brown Ale video. Your thoughts?

Discussion in 'Beer Talk' started by Dikfour, Jun 30, 2015.

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  1. Dikfour

    Dikfour Initiate (0) Nov 18, 2014 Colorado

    The new ad may be among the new trend of attacking the craft market share but, I must say those dumbsh*ts made a pretty decent ad.

     
    #1 Dikfour, Jun 30, 2015
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  2. offthelevel_bytheplumb

    offthelevel_bytheplumb Maven (1,277) Aug 19, 2013 Illinois

    I thought I didn't like Newcastle. Boy, was I right! I'm just so fucking awesome!
     
    #2 offthelevel_bytheplumb, Jun 30, 2015
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  3. chrisjws

    chrisjws Grand Pooh-Bah (3,302) Dec 3, 2014 California
    Pooh-Bah Trader

    That seems to be attacking drinkers of the fizzy yellow beer. I'm all for that.
     
    #3 chrisjws, Jun 30, 2015
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  4. Dikfour

    Dikfour Initiate (0) Nov 18, 2014 Colorado

    I feel like I should add when I say, "decent" I mean that this ad will probably be more effective than Miller Lite's "Harder to Brew because No Heavy Flavors" ad, which was absolute nonsense. At least this one has censorship.
     
    #4 Dikfour, Jun 30, 2015
  5. CMB2012

    CMB2012 Initiate (0) Nov 26, 2008 Colorado

    I agree with chrisjws that this add seems to be favoring New Castle as an accessible "craft" brand rather than attacking "beer neerds."

    Edit: would also never air in the U.S.
     
    #5 CMB2012, Jun 30, 2015
  6. THANAT0PSIS

    THANAT0PSIS Pooh-Bah (2,275) Aug 3, 2010 Wisconsin
    Pooh-Bah

    Miller Lite and other AALs, Pilsners, most lagers in general, and simpler beers are very difficult to brew, especially on the scale that Miller does. I don't like their product (though I do love lagers), but the consistency of their product and the difficulty of brewing a style in which there is no strong flavors to hide the beer behind is hard to argue with.
     
    #6 THANAT0PSIS, Jun 30, 2015
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  7. deanzaZZR

    deanzaZZR Maven (1,347) Jan 8, 2015 California

    Except they are all speaking in American accents.
     
    #7 deanzaZZR, Jun 30, 2015
  8. beermeplz

    beermeplz Initiate (0) Feb 13, 2015 California

    Seems pretty desperate...
     
    #8 beermeplz, Jun 30, 2015
  9. Dikfour

    Dikfour Initiate (0) Nov 18, 2014 Colorado

    If the massive brew was handled by a human maybe, just maybe, he'd screw up the volume of massively quality controlled grain pellets and maybe he'd get the distribution of malts wrong. Maybe he'd forget that this weekend they were waiting to clean the lines so that the rerun could become Coors Extra Gold.

    I'm sorry but when everything has been previously formulated for macro's, I have a hard time saying anything other than quality assurance and IT is a craft or even very difficult for them. (I also love lagers. My first beer was an MGD)
     
    #9 Dikfour, Jun 30, 2015
  10. TonyLema1

    TonyLema1 Pooh-Bah (2,890) Nov 19, 2008 South Carolina
    Pooh-Bah

    I thought that was entertaining...still really don't like NewCastle
     
    #10 TonyLema1, Jun 30, 2015
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  11. mwa423

    mwa423 Initiate (0) Nov 7, 2007 Ohio

    Eh, I chuckled. There's an extended edition on Youtube which is even funnier.
     
    #11 mwa423, Jun 30, 2015
  12. JimKal

    JimKal Savant (1,213) Jul 31, 2011 North Carolina

    Thanks for the link. That was fun.
     
    #12 JimKal, Jun 30, 2015
  13. Greywulfken

    Greywulfken Grand Pooh-Bah (5,815) Aug 25, 2010 New York
    Pooh-Bah Trader

    I just liked the profanity, even though they censored it. The ale is blah.
     
    #13 Greywulfken, Jun 30, 2015
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  14. tomfitz18

    tomfitz18 Initiate (0) Jun 24, 2015 Colorado

    Funny ad, not crazy about the beer though...
     
    #14 tomfitz18, Jun 30, 2015
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  15. DeweyCheatem-n-Howe

    DeweyCheatem-n-Howe Initiate (0) May 23, 2015 Massachusetts

    Haha, I like the ad. Agree that it's attacking drinkers of BMC (Newcastle too bitter or heavy? Um... I doubt that's aimed at anyone who would enjoy an Imperial Stout or DIPA).

    I don't mind Newcastle. It's not a bad beer. Frankly, I think it and Guinness do as much as any beer to pull folks away from American macro lagers into something with a touch more flavor. Step 1 on the road to beer geekdom is probably one of Guinness, Newcastle, Killians (that was mine, 15 years ago), or Sam.
     
    #15 DeweyCheatem-n-Howe, Jun 30, 2015
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  16. PatrickCT

    PatrickCT Grand Pooh-Bah (3,776) Feb 18, 2015 Connecticut

    I love this ad because of the self depreciation. Also, I don't feel like it is aimed at "craft" beer drinkers. Having said that, I probably still wouldn't drink it if they gave it to me. I have a stong memory of not liking it 10 years ago.
     
    #16 PatrickCT, Jun 30, 2015
  17. Yargamo

    Yargamo Initiate (0) Jun 9, 2015 New York

    Good commercial. Not sure how the intended audience is going to take it - because this is obviously not aimed at "craft beer drinkers"
     
    #17 Yargamo, Jun 30, 2015
  18. CMB2012

    CMB2012 Initiate (0) Nov 26, 2008 Colorado

    I guess I missed the part where it was on TV, sorry.
     
    #18 CMB2012, Jun 30, 2015
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  19. Yargamo

    Yargamo Initiate (0) Jun 9, 2015 New York

    I can't get around a brown ale having good coloring, and I don't care what Marquis has to say about the tradition of using coloring in English brews. I also cannot fathom buying beer in clear bottles when the manufacturer knows full well what clear bottles lends itself to.

    That said, I had Newcastle in a can recently and it was not very good. Wish it were, because Newcastle beers are priced nicely and they have intriguing variety packs.
     
    #19 Yargamo, Jun 30, 2015
  20. chrisjws

    chrisjws Grand Pooh-Bah (3,302) Dec 3, 2014 California
    Pooh-Bah Trader

    Sam, Guinness and Newcastle were my regulars in college. One thing it took me a few years to realize was how much better Newcastle is on draft since it's not exposed to all the light with the clear bottles. Not a great beer, but it'll do in a pinch. I'll drink that anytime before I drink blah lagers.
     
    #20 chrisjws, Jun 30, 2015
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