Founders relabels Breakfast Stout

Discussion in 'Beer Releases' started by CB_Michigan, Jul 20, 2015.

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  1. hopnado

    hopnado Initiate (0) Aug 13, 2014 Michigan

    #81 hopnado, Jul 21, 2015
  2. HorseheadsHophead

    HorseheadsHophead Grand Pooh-Bah (3,732) Sep 15, 2014 Colorado
    Pooh-Bah Trader

    No, but if the article is correct in saying that New Hampshire's law against showing minors in alcohol bottles has been struck down, then what would be the point of changing the label?
     
    #82 HorseheadsHophead, Jul 21, 2015
    WesMantooth and Fargrow like this.
  3. turbotype

    turbotype Savant (1,035) Nov 5, 2013 California

    Sorry, but Founders should have pulled a Trump and stuck to their guns no matter what. :stuck_out_tongue:

    BUT, like someone else said, its whats IN the bottle that matters. :sunglasses:
     
    #83 turbotype, Jul 21, 2015
  4. hopnado

    hopnado Initiate (0) Aug 13, 2014 Michigan

    I recommend everyone here call the number on the label. You don't have to talk to an actual human being, it's a short voice message.
     
    #84 hopnado, Jul 21, 2015
  5. meb3476

    meb3476 Initiate (0) Apr 1, 2013 Massachusetts

    HAHA! only slightly...
     
    #85 meb3476, Jul 21, 2015
  6. gopens44

    gopens44 Grand Pooh-Bah (3,560) Aug 9, 2010 Virginia
    Pooh-Bah Trader


    Your avatar instantly gained "vintage" status.
     
    #86 gopens44, Jul 21, 2015
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  7. Homebrew

    Homebrew Initiate (0) Sep 5, 2012 Connecticut

    I may be one of a few here , by I like the new label as well
     
    #87 Homebrew, Jul 21, 2015
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  8. walterk

    walterk Initiate (0) Jul 8, 2014 Mississippi

    This was one of the best beer labels out there. I'll miss it for sure.
     
    #88 walterk, Jul 21, 2015
    deleted_user_950283 and creepinjeeper like this.
  9. jimmypa

    jimmypa Initiate (0) Nov 15, 2012 Pennsylvania
    Trader

    Wack
     
    #89 jimmypa, Jul 21, 2015
  10. Ant7780

    Ant7780 Crusader (451) Dec 2, 2012 Michigan

    Can you imagine some of the drunk dialing messages they're going to get on that voice mail?
     
    #90 Ant7780, Jul 21, 2015
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  11. creepinjeeper

    creepinjeeper Initiate (0) Nov 8, 2012 Missouri

    The new label is fun, but the original will always be etched in my brain as FBS. (It is the one that forever changed my perception of beer.) I just can't figure out why now, after all these years.
     
    #91 creepinjeeper, Jul 21, 2015
  12. jsrose16

    jsrose16 Initiate (0) Nov 5, 2014 Illinois

    It was such a travesty that they would even consider marketing to the baby/infant market. How dare Founders do that!





    ...but real talk, people are way too sensitive about stuff now-a-days.
     
    #92 jsrose16, Jul 21, 2015
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  13. CB_Michigan

    CB_Michigan Pooh-Bah (1,552) Sep 4, 2014 Illinois
    Pooh-Bah Trader

    Wow, I figured this would generate some discussion, but didn't expect people to get upset. As the OP, I figure I should chime in again.

    1. It's not a hoax. I pulled the images from a TTB COLA search: http://www.ttbonline.gov/colasonline/publicSearchColasBasic.do I was looking for the new Spectra Trifecta label and happened to notice an entry for FBS:

    [​IMG]

    I'm not sure that just because it's been approved that they will actually use it. I'm not ITB, so I have no idea how this kind of stuff works.

    2. I did a little research and the application is dated 5/27/15. I'm not sure when HB122 passed through the NH house, but it was vetoed on 6/3, then overruled on 6/11. It seems like this may have been an attempt to put the uncertainty of what was happening in NH to rest. Also, do any other states have similar restrictions? If so, might this also be an attempt to get ahead of the issue?

    3. Why in the world would anyone be upset at Founders over this? All they're trying to do is comply with the law. Yes, it's an asinine law, but it's still the law. I don't get why anyone would begrudge them the ability to sell this beer wherever they can. And this is not a case of political correctness, it's an existing law that most people agree is wildly outdated. Seems like some NH politicians are using the "won't someone think of the children" strategy, which is as old as dirt.

    Personally, I think the new label is funny. I see it as a tongue-in-cheek way of pointing out how ridiculous the situation is. It's a sly nod to everyone familiar with the baby label without being directly confrontational, the way dressing an old man in a bonnet might be.

    Now, let's all calm down a bit and get back to drinking beer.
     
    #93 CB_Michigan, Jul 21, 2015
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  14. creepinjeeper

    creepinjeeper Initiate (0) Nov 8, 2012 Missouri

    OP ... I'm sure most of us aren't upset with Founders. I know I'm not. It's just that the original label is iconic with the better beer movement. Change is sometimes hard for people.
     
    #94 creepinjeeper, Jul 21, 2015
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  15. KingEdward

    KingEdward Initiate (0) Jan 6, 2010 North Carolina

    Lame
     
    #95 KingEdward, Jul 21, 2015
  16. semibaked

    semibaked Pooh-Bah (1,897) Mar 27, 2007 Minnesota
    Pooh-Bah

    Booooooo!
     
    #96 semibaked, Jul 21, 2015
  17. DrDecide

    DrDecide Initiate (0) Aug 2, 2014 Washington

    What if... the artist is from NH :grimacing::grimacing:
     
    #97 DrDecide, Jul 21, 2015
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  18. Pantalones

    Pantalones Initiate (0) Nov 14, 2014 Virginia

    Yeah, the "baby on the label = underage drinking!" thing is completely backwards logic.

    Most teenagers who do a lot of underage drinking are very much in the "obsessed with being grown-up" phase -- they're going to AVOID things that they might associate with kids, so a baby or little kid on the label of a beer isn't going to make them want to buy that beer... plus, underage drinkers generally go for cheaper beer (PBR seemed to be the "cheap beer of choice" among the underage drunks I was unfortunate enough to know back in high school), so a four-pack that costs as much as a 12-pack of the cheapo beers is probably not going to be something they'd consider anyway regardless of what's on the label.
     
    #98 Pantalones, Jul 21, 2015
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  19. DieHippieDie

    DieHippieDie Initiate (0) Oct 12, 2012 North Carolina

    I'm not familiar with the situation in Michigan. ...
     
    #99 DieHippieDie, Jul 21, 2015
  20. chcfan

    chcfan Initiate (0) Oct 29, 2008 California

    It wasn't about people being offended, but about violating a state law. A seemingly over the top law, but a law nonetheless. Unless you're talking about the people who are offended because it was changed, in which case I would agree with you. It's just a beer label for crying out loud and they had a fun response to it.
     
    #100 chcfan, Jul 21, 2015
    westlaunboy and creepinjeeper like this.
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