"____ brand stout"

Probably just an oddball marketing decision on the part of the first party to do so, in the case of the beer. The second brand to do so saw the competitors success and decided to 'borrow' that little idea. There only appear to be two, at least that I know of.

 

Could be a legal thing.

http://www.marketingprofs.com/artic...ues-related-to-patent-trademark-and-copyright

 

Isnt it a Kentucky whiskey reference? Many of those have/had the word brand on their label (ie Jack Daniels No. 7 Brand)

 

I always thought they tossed it in so the traders would stop confusing the letters with Brooklyn Chocolate Stout.

 

It is likely to differentiate where a term might be confused for a colloquial expression. For band-aids that has be come the common term for self adhering bandages but it is actuall a brand. Another example is Kleenex, which is a common term applied to facial tissues but is actually the brand name.

 

Probably a TTB/legal thing concerning geography, since those beers are not brewed in Bourbon County or Kentucky and the Feds don't want a beer name to suggest it does. For instance, the labeling regulations titled "Brand Names - Misleading", which includes "origin":

 

Very good insight! This could be why KBS simply goes by the acronym now and does not claim the "Kentucky Breakfast Stout" name it used to use.

 

[hijack]Jack Daniels is NOT Kentucky whiskey.[/hijack]

 

Ah yeah, my bad. Whiskey regardless tho

 

Brooklyn lager is brewed in Utica. Is that different because "brooklyn" does not define an historic beverage the way Kentucky and Bourbon do?

 

Maybe they just like the word 'brand'. Would you prefer Kentucky Brunch Label Stout?

 

I would like to try it no matter what they call it.

 

Yeah, same for Samuel Adams Boston Lager (although in both those cases, the brewery name is also the city's and the beer) or Old Milwaukee back during Stroh's ownership of it in the '80s and '90s, etc. Probably hundreds of other geographical based beer names and styles. Although there was a notorious "cheap" beer out of the equally notorious Eastern Brewing Corp. of Hammonton, NJ named "Milwaukee" that had a relatively prominent "Brand" designation (under "KEE"):



If it is based on the TTB's regulation (I seem to recall some controversy re: the Kentucky Bourbon Stout/KBS label approval being delayed one year) the above examples of Boston/Brooklyn would probably be due to the rather non-specific "...unless appropriate TTB officer finds that such brand name... conveys no erroneous impressions..." aspect. But, yeah, when it comes to the TTB's labeling rules, things are seldom simple or exact.

Similar to how the TTB requires brewers to label beer style names based on its geographical origins.