Craft beer doesn't need TV?

Discussion in 'Beer Talk' started by Casey3236, Sep 13, 2015.

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  1. Casey3236

    Casey3236 Pooh-Bah (1,641) Sep 14, 2012 Pennsylvania
    Pooh-Bah

    I'm watching tv and after a couple commercials for hard cider and bud light, I realized I can't remember ever seeing a commercial for a craft brewery. Guys like Stone, Dogfish Head and Sierra Nevada must have enough money to advertise on tv. Am I just missing it, or are there no craft commercials on tv?
     
    #1 Casey3236, Sep 13, 2015
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  2. goingbrokeonbeer

    goingbrokeonbeer Grand Pooh-Bah (3,412) Dec 4, 2013 South Carolina
    Pooh-Bah Trader

    Sam Adams does a lot
     
    #2 goingbrokeonbeer, Sep 13, 2015
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  3. drtth

    drtth Initiate (0) Nov 25, 2007 Pennsylvania
    In Memoriam

    Who can afford TV ads? Certainly not Neshaminy Creek, Tired Hands, Sly Fox, etc. (and they don't need them anyway).

    Sam Adams does use TV because they see a major portion of their market demographic as being the folks new to the Hobby or seeking out flavorful beers for other reasons.

    Sierra Nevada doesn't need to because they already sell as much as they make. (Same with Lagunitas.)
     
    #3 drtth, Sep 13, 2015
    Last edited: Sep 13, 2015
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  4. fearfactory

    fearfactory Initiate (0) Aug 12, 2012 Massachusetts

    Not at all, especially for the crazy money they want.
    Perfect for NPR though.
     
    #4 fearfactory, Sep 13, 2015
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  5. Pantalones

    Pantalones Initiate (0) Nov 14, 2014 Virginia

    I've seen commercials for Samuel Adams on TV, but that's all I can remember as far as "not actually owned by Bud/Miller/Coors" breweries showing up on TV. I have seen ads for Leinenkugel's shandies and I think maybe their Oktoberfest recently too, but since they're apparently owned by Miller I guess that wouldn't count.

    I have heard ads for various local craft breweries (and also Sam Adams again) pop up between songs on Pandora radio, though -- I know there was one a while back for Devil's Backbone's Eight Point IPA, and I've also heard one for South Street Brewery's 365 Shandy a couple times earlier this summer. I suppose a sound-only ad (or even "sound + small graphic" like Pandora's ads) is a lot cheaper to make and buy space for than a TV ad, so that would make more sense for smaller breweries who don't have humongous Scrooge McDuck piles of cash lying around like the macro brewers do but still want to do some advertising.
     
    #5 Pantalones, Sep 13, 2015
  6. Casey3236

    Casey3236 Pooh-Bah (1,641) Sep 14, 2012 Pennsylvania
    Pooh-Bah

    I've seen tv commercials for local plumbers and electricians, beer distributors and car dealers. Tv time during national broadcasts on local stations can't be that expensive. But I agree, I don't think craft beer needs tv. They sell all they can make with little to no advertising. Other than print ads in beer scene magazines, craft breweries are getting by on word of mouth and, of course, websites like this.
     
    #6 Casey3236, Sep 13, 2015
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  7. yemenmocha

    yemenmocha Grand Pooh-Bah (4,116) Jun 18, 2002 Arizona
    Pooh-Bah

    Growth is so strong that they probably don't need to spend big bucks on TV ads.
     
    #7 yemenmocha, Sep 13, 2015
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  8. LankFreudRyte

    LankFreudRyte Initiate (0) Mar 13, 2008 Illinois

    Knowing BA's from this site, television would never highlight our subdued wit.
     
    #8 LankFreudRyte, Sep 13, 2015
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  9. LeRose

    LeRose Grand Pooh-Bah (4,423) Nov 24, 2011 Massachusetts
    BA4LYFE Society Pooh-Bah Trader

    Yuengling was all over TV when they arrived in Massachusetts.
     
    #9 LeRose, Sep 13, 2015
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  10. CBlack85

    CBlack85 Pooh-Bah (2,762) Jul 12, 2009 South Carolina
    BA4LYFE Society Pooh-Bah Trader

    I will be curious to see if Lagunitas starts advertising on TV with the new merger with Heinekin...
     
    #10 CBlack85, Sep 13, 2015
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  11. BMBCLT

    BMBCLT Grand Pooh-Bah (3,427) May 9, 2014 South Carolina
    Pooh-Bah

    Same reason why gourmet/non-chain restaurants don't need TV commercials.
     
    #11 BMBCLT, Sep 13, 2015
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  12. M-Fox24

    M-Fox24 Grand Pooh-Bah (3,941) Mar 17, 2013 New Jersey
    Pooh-Bah Trader

    #12 M-Fox24, Sep 13, 2015
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  13. RBassSFHOPit2ME

    RBassSFHOPit2ME Initiate (0) Mar 1, 2009 California

    Exactly. They don't need to. So why would they waste tons of money doing so? How well do you understand marketing???
     
    #13 RBassSFHOPit2ME, Sep 13, 2015
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  14. MicTar

    MicTar Initiate (0) Jul 20, 2015 Texas

    So basically they cannot target us appropriately
     
    #14 MicTar, Sep 13, 2015
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  15. RBassSFHOPit2ME

    RBassSFHOPit2ME Initiate (0) Mar 1, 2009 California

    Uhh... Yeah. If Star Wars was on regularly, then I'd argue why craft ISN'T advertising. But Football??? Waste of money.
     
    #15 RBassSFHOPit2ME, Sep 13, 2015
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  16. Minnebrew

    Minnebrew Aspirant (235) Jun 9, 2015 Minnesota

    Locally Summit does some TV ads
     
    #16 Minnebrew, Sep 13, 2015
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  17. nc41

    nc41 Initiate (0) Sep 25, 2008 North Carolina
    Trader

    The better medium to small breweries about max out on capacity and the ability to meet demand.
     
    #17 nc41, Sep 13, 2015
  18. King_Timberdodger

    King_Timberdodger Initiate (0) Sep 3, 2014 California

    I used to see New Belgium commercials on TV in Portland all the time about 11 years ago. All of the ones I remember were set to Devendra Banhart songs. Here's one of the long ones:

    I was only 22 at the time, and I have to admit, they were very effective. My wife and I were dating at the time and we still associate Fat Tire with the positive memories connected to those commercials.
     
    #18 King_Timberdodger, Sep 13, 2015
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  19. Sweatshirt

    Sweatshirt Initiate (0) Jan 27, 2014 New Hampshire

    I'm more surprised there are no real guerilla ad campaigns popping up. Craft can't afford tv but also seem ill equip to launch any real alternate ad campaign at all.

    Creating false scarcity is the best thing they have. Sadly, it works. Probably why we don't see much else.
     
    #19 Sweatshirt, Sep 13, 2015
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  20. teromous

    teromous Grand Pooh-Bah (3,180) Mar 21, 2010 Virginia
    Pooh-Bah Trader

    People with taste don't normally need to be told what to enjoy.
     
    #20 teromous, Sep 13, 2015
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