Beer Release (Short's Brew): ERMAGERDNESS

Discussion in 'Great Lakes' started by BeyondDescription, Sep 14, 2015.

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  1. BeyondDescription

    BeyondDescription Initiate (0) Feb 9, 2009 Vermont
    Trader

    This week- all across Michigan- first timer.

    Ermagerdness is a light bodied golden colored American India Pale Ale with zesty tangerine and pineapple aromatics. A simplified malt bill, along with some signature American hops, allows for an awesome burst of tropical fruit flavors up front. It then shifts toward an interesting herbal tasting bitterness, which builds and lingers on the back of the palate.

    5.5% ABV
    84 IBU

    [​IMG]
     
    #1 BeyondDescription, Sep 14, 2015
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  2. Zaphog

    Zaphog Grand Pooh-Bah (4,676) Sep 23, 2011 Michigan
    Pooh-Bah Trader

    I picked some up from the pub while I was up north all last week. It was my 223rd Short's brew!:sunglasses: The nose on this beer is incredible! And that label is hilarious!
    [​IMG]
     
    #2 Zaphog, Sep 14, 2015
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  3. Hezy

    Hezy Initiate (0) Feb 24, 2014 Michigan

    Shorts has over 200 beers?
    Holy cow!
     
    #3 Hezy, Sep 14, 2015
  4. BEERschlitz

    BEERschlitz Initiate (0) Oct 13, 2013 Michigan

    They brought over 100 to the East Lansing Hop Cat opening alone.
     
    #4 BEERschlitz, Sep 14, 2015
  5. borto1ms

    borto1ms Initiate (0) Sep 18, 2013 Michigan

    If you check out their beer portfolio on their website, they are well over 200 and it seems like the number goes up every couple weeks.

    This label is f'ing awesome. There has to be a great story behind it
     
    #5 borto1ms, Sep 14, 2015
  6. Zaphog

    Zaphog Grand Pooh-Bah (4,676) Sep 23, 2011 Michigan
    Pooh-Bah Trader

    I talked to a Short's rep at Bell's 30th Anny Party the other day and he said that another one of the guys who works for Short's said that they should make a beer called "Ermagerd". So they did... And put him on the label and added the pigtails, braces and whatnot.
     
    #6 Zaphog, Sep 14, 2015
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  7. BeyondDescription

    BeyondDescription Initiate (0) Feb 9, 2009 Vermont
    Trader

    This is correct.
     
    #7 BeyondDescription, Sep 14, 2015
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  8. Lazhal

    Lazhal Pooh-Bah (1,890) Mar 13, 2011 Michigan
    Pooh-Bah Trader

    Anyone know the hop profile?
     
    #8 Lazhal, Sep 14, 2015
  9. Brew_Betty

    Brew_Betty Initiate (0) Jan 5, 2015 Wisconsin

    Meme themed beers?

    Pass...
     
    #9 Brew_Betty, Sep 14, 2015
  10. BeyondDescription

    BeyondDescription Initiate (0) Feb 9, 2009 Vermont
    Trader

    There's a few, including Galaxy and Citra
     
    #10 BeyondDescription, Sep 14, 2015
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  11. Brianw508

    Brianw508 Initiate (0) Apr 29, 2013 Michigan

    It's kinda silly to pass on a great beer that has a "meme" theme. If I didn't drink beers because I thought the labels were silly, I wouldn't drink 3/4 of the beers I do. Not being a dick, but your reasoning is incredibly stupid. The Beer is terrific
     
    #11 Brianw508, Sep 15, 2015
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  12. Ckoz

    Ckoz Savant (1,174) Feb 15, 2014 Michigan
    Trader

    You'll have to excuse him he's not from around here...
     
    #12 Ckoz, Sep 15, 2015
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  13. BEERschlitz

    BEERschlitz Initiate (0) Oct 13, 2013 Michigan

    Ha, kind of easy to pass when he can't buy it anyway.
     
    #13 BEERschlitz, Sep 15, 2015
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  14. BeyondDescription

    BeyondDescription Initiate (0) Feb 9, 2009 Vermont
    Trader

    It looks like he is actually a she. :stuck_out_tongue:
     
    #14 BeyondDescription, Sep 15, 2015
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  15. BEERschlitz

    BEERschlitz Initiate (0) Oct 13, 2013 Michigan

    Bearded Ladies must hate hops, and memes
     
    #15 BEERschlitz, Sep 15, 2015
  16. BeyondDescription

    BeyondDescription Initiate (0) Feb 9, 2009 Vermont
    Trader

    The nose really is spectacular.
     
    #16 BeyondDescription, Sep 15, 2015
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  17. Brew_Betty

    Brew_Betty Initiate (0) Jan 5, 2015 Wisconsin

    I don't mind letting the smart people buy my share of Ermagerdness. They can also have my share of OMGWTFBBQ.
     
    #17 Brew_Betty, Sep 15, 2015
  18. MrPlayboy

    MrPlayboy Initiate (0) Dec 28, 2012 Michigan

    If there was a barbecue event called OMGWTFBBQ and it featured Shorts beers and BBQd meats, I would certainly attend.
     
    #18 MrPlayboy, Sep 15, 2015
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  19. Tripel_Threat

    Tripel_Threat Grand Pooh-Bah (4,302) Jun 29, 2014 Michigan
    Pooh-Bah Trader

    This is my backyard at least once a week Spring to Fall.
     
    #19 Tripel_Threat, Sep 16, 2015
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  20. Lazhal

    Lazhal Pooh-Bah (1,890) Mar 13, 2011 Michigan
    Pooh-Bah Trader

    ISO: tickets
     
    #20 Lazhal, Sep 16, 2015
    BeyondDescription and Tripel_Threat like this.
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