Did Yuengling just pull a Budweiser?

Discussion in 'Beer Talk' started by Pisthetaerus, Sep 17, 2015.

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  1. Pisthetaerus

    Pisthetaerus Initiate (0) Dec 3, 2014 Connecticut

    Just saw this on a hulu ad break.

    https://www.yuengling.com/our_tv/

    Click on the standard beer ad.

    Getting some major deja vu here. And here I thought Yuengling was craft now. Sure it's not quite as overt as the AB super bowl ad, but it's the same kind of message. It's kind of suprising to a general lack of any kind f back lash against it.
     
    #1 Pisthetaerus, Sep 17, 2015
    Last edited: Sep 17, 2015
  2. PsilohsaiBiN

    PsilohsaiBiN Maven (1,473) Aug 10, 2010 New York

    The anti-craft demographic is a hell of a drug.
     
    #2 PsilohsaiBiN, Sep 17, 2015
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  3. costanzo_mike

    costanzo_mike Pooh-Bah (2,848) Jul 17, 2014 Massachusetts
    Pooh-Bah

    Very true. I know a lot of folks who LOVED that super bowl ad. Apparently trying to capitalize and reach those same people
     
    #3 costanzo_mike, Sep 17, 2015
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  4. bobhits

    bobhits Maven (1,498) Oct 31, 2006 Ohio

    As a fan of craft beer, but not waiting in lines for said beer, I can't take issue with the ad.
     
    #4 bobhits, Sep 17, 2015
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  5. Retroman40

    Retroman40 Savant (1,098) Dec 7, 2013 Florida

    Great tunes. I'm not sure exactly what demographic the ad is trying to reach so I'm not sure who should be involved in the backlash (if there is any).
     
    #5 Retroman40, Sep 17, 2015
  6. JeremyDanner

    JeremyDanner Zealot (679) Dec 20, 2005 Missouri

    I don't see an issue at all.
     
    #6 JeremyDanner, Sep 17, 2015
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  7. beerjerk666

    beerjerk666 Grand Pooh-Bah (5,155) Aug 22, 2010 Florida
    Pooh-Bah Trader

    Drank plenty of Lager back in the day; now it's just a corn and sugar bomb to me.
    Not really worried about TV commercials and such for beer as plenty of the beers we all drink have NO TV MARKETING at all. Which is cool to see the amount of craft beer sales that are driven by websites such as this and many others; along with word of mouth that have cut into the big macro companies sales.
     
    #7 beerjerk666, Sep 17, 2015
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  8. Tripel_Threat

    Tripel_Threat Grand Pooh-Bah (4,302) Jun 29, 2014 Michigan
    Pooh-Bah Trader

    Shit, I loved the ad, thought it was pretty funny.

    Then I went right back to my Bell's Special Double Cream Stout.
     
    #8 Tripel_Threat, Sep 17, 2015
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  9. SerialTicker

    SerialTicker Pooh-Bah (2,851) Jun 18, 2012 Missouri
    Pooh-Bah

    Still sipping on my Pumpkin Peach Ale.
     
    #9 SerialTicker, Sep 17, 2015
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  10. MNAle

    MNAle Initiate (0) Sep 6, 2011 Minnesota

    Backlash??? For what??
     
    #10 MNAle, Sep 17, 2015
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  11. Uniobrew31

    Uniobrew31 Pooh-Bah (1,567) Jan 16, 2012 Pennsylvania
    Pooh-Bah

    Yuengling…is…not…craft…beer. It is a macro adjunct. Like it, drink it by the case full if you like but please understand that it brown adjunct mass produced beverage. About fifteen years ago it started getting more popular. The only change was that it went from Busch prices to Bud prices. "That's a friggin fact" as they would say in the coal region of PA! Is PBR craft? What if they made brown PBR? think about it.
     
    #11 Uniobrew31, Sep 17, 2015
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  12. Knobs303

    Knobs303 Initiate (0) Nov 8, 2013 Colorado

    Couldn't Agree More. Simple and to the point. I don't think they had the same intentions as AB Imbev.
     
    #12 Knobs303, Sep 17, 2015
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  13. HorseheadsHophead

    HorseheadsHophead Grand Pooh-Bah (3,732) Sep 15, 2014 Colorado
    Pooh-Bah Trader

    Kind of...though it's not as aggressive and mean-spirited as Budweiser's. I think they just wanted to throw out the fact that you don't have to camp out in the cold in lines for a 2 oz sample, and I can understand that. I like availability, too.
     
    #13 HorseheadsHophead, Sep 17, 2015
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  14. donspublic

    donspublic Grand Pooh-Bah (3,552) Aug 4, 2014 Texas
    BA4LYFE Society Pooh-Bah Trader

    hmm no doesn't seem like they are slamming craft beer. Just stating that they have a good beer (their opinion) that is available without having to stand in lines. I guess would it be better to show a commercial where it is pimping a limited release beer and there are lines around the building to get it? Didn't think they called anyone out here
     
    #14 donspublic, Sep 17, 2015
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  15. The_Snow_Bird

    The_Snow_Bird Grand Pooh-Bah (3,557) May 7, 2015 Michigan
    Pooh-Bah Trader

    I thought it was a good commercial.
     
    #15 The_Snow_Bird, Sep 17, 2015
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  16. costanzo_mike

    costanzo_mike Pooh-Bah (2,848) Jul 17, 2014 Massachusetts
    Pooh-Bah

    Right on!
     
    #16 costanzo_mike, Sep 17, 2015
  17. turbotype

    turbotype Savant (1,035) Nov 5, 2013 California

    The video named "Standard" was a direct stab at the "craft beer" industry. :astonished:
     
    #17 turbotype, Sep 17, 2015
  18. MrGondo

    MrGondo Initiate (0) Mar 9, 2015 Maryland

    Two of the commercials were a stab at yellow, fizzy, lite adjunct lagers. Although I don't think Yuengling Light is much better than any of them. I do enjoy their Traditional Lager, though.
     
    #18 MrGondo, Sep 17, 2015
  19. invertalon

    invertalon Pooh-Bah (2,249) Jan 27, 2009 Ohio
    Pooh-Bah Trader

    Not sure what is worse... Macro people bashing craft or craft people bashing macro. Both are damn annoying. Just let people enjoy what they enjoy, who cares... It's nothing more than a beverage.
     
    #19 invertalon, Sep 17, 2015
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  20. LambicPentameter

    LambicPentameter Initiate (0) Aug 29, 2012 Nebraska

    If this is considered "anti-craft" advertising, then I'd say craft beer is too sensitive.

    Edit: There is a difference between making fun of the people who like craft beer (like Budweiser did) and differentiating your own beer as simpler and more straightforward than certain elements of other craft beers.
     
    #20 LambicPentameter, Sep 17, 2015
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