Did Yuengling just pull a Budweiser?

Discussion in 'Beer Talk' started by Pisthetaerus, Sep 17, 2015.

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  1. LeRose

    LeRose Grand Pooh-Bah (4,423) Nov 24, 2011 Massachusetts
    BA4LYFE Society Pooh-Bah Trader

    No matter how much we think "craft" is kicking MBC's ass, I think the vast majority of beer drinkers don't want to spend time thinking about what beer they buy and drink. Sure - I can't go into a beer store without spending at least a half an hour, but most people don't. These ads as a series seem to cater to that wider audience. I can't see why there should be any backlash.
     
    #21 LeRose, Sep 17, 2015
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  2. drtth

    drtth Initiate (0) Nov 25, 2007 Pennsylvania
    In Memoriam

    Or, perhaps "Hype-er-sensitive?"
     
    #22 drtth, Sep 17, 2015
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  3. aasher

    aasher Grand Pooh-Bah (4,557) Jan 27, 2010 Indiana
    Pooh-Bah

    I liked the ad. Visually I think that they look pretty sharp. I think that they are doing a much better job advertising Budweiser than the other big guys are doing advertising Miller Lite, Coors Light, Coors Original, etc.
     
    #23 aasher, Sep 17, 2015
  4. Pisthetaerus

    Pisthetaerus Initiate (0) Dec 3, 2014 Connecticut

    For poking fun at craft.

    "Not cask conditioned, not exclusive or extra, nor is it private reserve."

    Like I said, it's not as overt as "brewed the hard way" but it's very much the same kind of message. While not saying it explicitly, they're essentially saying "we're not a fancy pants craft beer, drink our stuff."

    They're going for the same exact demographic that the bud ad did, with very similar language, but no one seems to care this time round. It's hilariously ironic. Imo Yuengling just isn't big or evil enough for people to care about them doing this.

    Personally I saw the super bowl ad as a major boon to craft beer. AB was aiming to hold on to their own established demographics, but they also gave craft breweries a platform to do the same when they were already expanding on a yearly basis as opposed to Bud's constant loss of market share.

    Most people on this site and others though, saw it as offensive and often made the mistake of thinking that the ad was actually targeted at them. It's interesting to see another brewery trying the same tactic yet producing a general lack of the same kind of reaction.

    I mentioned Yuengling as craft as a subtle poke at the fact that under the Brewers Association's definition, they are considered craft. Meanwhile you can draw more parallels between their advertising and ABi's than with most craft breweries.
     
    #24 Pisthetaerus, Sep 17, 2015
  5. costanzo_mike

    costanzo_mike Pooh-Bah (2,848) Jul 17, 2014 Massachusetts
    Pooh-Bah

    Yeah their ad game has always been superior. With the possible merger we'll see if the advertising for the other guys steps up a bit
     
    #25 costanzo_mike, Sep 17, 2015
  6. MNAle

    MNAle Initiate (0) Sep 6, 2011 Minnesota

    @Pisthetaerus ... So, everyone must keep completely "hands off" in mentioning craft beer in their ads for "ordinary" beer, or we are supposed to take to Pitchfork Nation on Twitter? They are not "poking fun" at all, IMO. They are merely pointing out their beer is different from those beers. Jeez, guys, untwist your whities.
     
    #26 MNAle, Sep 17, 2015
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  7. Pisthetaerus

    Pisthetaerus Initiate (0) Dec 3, 2014 Connecticut

    You're making the mistake of thinking that I'm offended by this. I'm not. I personally never saw anything offensive in the super bowl ad either, it was very obvious that the ad wasn't targeted at me.

    I'm more interested in the fact that other people aren't offended this time round.

    The ad clearly says that cask conditioned, etc. etc. beers are an unnecessary thing and that people should just drink their 'merican owned, oldest brewery beer. It's the same kind of thing that AB did, they just framed it differently. The different reactions are interesting and it makes me wonder if AB had left out the images of beer sniffing hipsters (but with the same exact language) if they'd have had the same kind of reaction.
     
    #27 Pisthetaerus, Sep 17, 2015
  8. jmdrpi

    jmdrpi Grand High Pooh-Bah (8,989) Dec 11, 2008 Pennsylvania
    BA4LYFE Society Pooh-Bah

    Yuengling's market is not the craft beer drinker. It occupies the middle ground between BMC and higher-quality craft beer.

    In PA, it's usually the same price on draft as BMC. And in dive bars, often the best option.
     
    #28 jmdrpi, Sep 17, 2015
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  9. MNAle

    MNAle Initiate (0) Sep 6, 2011 Minnesota

    Look, your OP wondered why there wasn't already an uprising over this, so it would seem you thought SOMEBODY should be offended. So, I guess, if you, yourself, are not offended, your OP would be a troll?
     
    #29 MNAle, Sep 17, 2015
  10. MostlyNorwegian

    MostlyNorwegian Pooh-Bah (2,236) Feb 5, 2013 Illinois
    Pooh-Bah

    I see nothing to get offended by. If I follow what they are doing with their other ads, and how they are presenting themselves as a brewery. They are just re-stating the who what and why they are in business for. That is, they make standard everyday drinking beer. If that's what you are looking for out of your beer experience. They want you to consider them. Within those ads, and extended promo viddys are just as many, if not more remarks establishing the who what and why of their business to people who want these easy drinkers and are tired of the absabcomillerinbevs whose owners might not even have any interest in beer other than that it makes gobs of money.
    p.s. It's the standard everyday drinkers which keep the lights on for most breweries and not the other stuff.
     
    #30 MostlyNorwegian, Sep 17, 2015
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  11. MrGondo

    MrGondo Initiate (0) Mar 9, 2015 Maryland

    Agreed. Yuengling are in a sweet-spot, where they can play both the "traditional, no-nonsense, simple beer" card, as well as the "underdog, family-owned, better-crafted, not a corporate juggernaut" card. I can't fault them for playing both of those cards, especially when they do it in a non-malicious way.
     
    #31 MrGondo, Sep 17, 2015
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  12. Pisthetaerus

    Pisthetaerus Initiate (0) Dec 3, 2014 Connecticut

    I asked why there hasn't been a back lash. Nowhere in the post did it say that I'm offended. That ready willingness to skip some basic critical thinking was a major part of how the reaction to the super bowl ad blew up. It's so prevalent on sites like these that it really made me wonder why there was no real reaction to this ad.
     
    #32 Pisthetaerus, Sep 17, 2015
  13. MostlyNorwegian

    MostlyNorwegian Pooh-Bah (2,236) Feb 5, 2013 Illinois
    Pooh-Bah

    Review, and try again.
     
    #33 MostlyNorwegian, Sep 17, 2015
  14. MNAle

    MNAle Initiate (0) Sep 6, 2011 Minnesota

    They are nothing alike. Apply some critical thinking.
     
    #34 MNAle, Sep 17, 2015
  15. dbauer78

    dbauer78 Initiate (0) Aug 5, 2012 Pennsylvania

    I don't think that this add is anti-craft, its just saying what it is, the bud super bowl commercial called us a bunch of stuck up bitches. its one thing saying what you are, its another to say that were all a bunch of stuck up hipsters
     
    #35 dbauer78, Sep 17, 2015
  16. drtth

    drtth Initiate (0) Nov 25, 2007 Pennsylvania
    In Memoriam

    Sorry, but I'm just not seeing/hearing anything wrong or to be offended by in a set of ads where they are simply stating facts in a positive way to describe what they are and are not. The don't say those are unnecessary, just that that is not what they are about. And they are in fact the US's oldest brewery in continuous operation and their theme has been that since about the late 70' IIRC.
     
    #36 drtth, Sep 17, 2015
  17. utopiajane

    utopiajane Grand Pooh-Bah (3,982) Jun 11, 2013 New York
    Pooh-Bah


    I did not watch the video but isn't budwiser's metallica beer called limtied editee (instead of limited edition =)
     
    #37 utopiajane, Sep 17, 2015
  18. gopens44

    gopens44 Grand Pooh-Bah (3,560) Aug 9, 2010 Virginia
    Pooh-Bah Trader

    Seemed to me that they were saying "Hey, don't forget about us!". I haven't a problem at all with it.
     
    #38 gopens44, Sep 17, 2015
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  19. Pisthetaerus

    Pisthetaerus Initiate (0) Dec 3, 2014 Connecticut

    Of course not, because they don't have beer sniffing hipsters in the background, just a picture of a hand pouring some beer.

    Setting yourself apart from something by listing qualities of competing products is an implication that those qualities are not desirable and that you are a superior choice.

    I could set the same exact language that bud used behind an image of a beer being poured with some country guitar twang and there really wouldn't be much difference between the two ads.
     
    #39 Pisthetaerus, Sep 17, 2015
  20. MrGondo

    MrGondo Initiate (0) Mar 9, 2015 Maryland

    I think those qualities could be seen as desirable or undesirable, depending on the audience that's watching.
     
    #40 MrGondo, Sep 17, 2015
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