Hopslam will only be available in cans and on draught in 2016

COMSTOCK, Mich. – One of Bell’s Brewery, Inc.’s most sought after beers, Hopslam Ale, will be packaged solely in six-packs of 12 oz. cans and kegs when it returns in January for its annual release.

The Double India Pale Ale, brewed with Michigan honey, will not be bottled as it has been in the past.

“With construction here at the brewery on top of an already very busy schedule for our existing Bottling Hall, this was the only way to ensure that this beer got to market as quickly and as fresh as possible,” said Bell’s Vice President Laura Bell.

“Our Canning Line is very well equipped to lend a hand and help get this aromatic beer to our fans and customers so that they can enjoy it as it is intended,” she added.



Bell’s current expansion will almost triple the footprint of Bell’s Comstock Brewery once it is completed next year. Part of that construction is a new Bottling Hall that will be able to run at triple the speed of Bell’s current bottling line.

Future packaging decisions, beyond 2016, will be decided at a later date and as construction wraps up next year.

Hopslam (10% ABV) will be the sixth Bell’s beer to be packaged in cans. Two Hearted and Bell’s seasonal offerings (Oberon, Best Brown, Winter White and Smitten) are packaged in 4-packs of 16 oz. cans. Two Hearted (year round) and Oberon (March - August) are also available in 12-packs of 12 oz. cans.

ABOUT BELL’S BREWERY, INC.
Bell's Brewery, Inc. began in 1985 with a quest for better beer and a 15 gallon soup kettle. Since then, we've grown into a regional craft brewery that employs more than 440 people over a 22 state area, in addition to Puerto Rico and Washington DC. The dedication to brewing flavorful, unfiltered, quality craft beers that started in 1985 is still with us today. We currently brew over 20 beers for distribution as well as many other small batch beers that are served at our pub in Kalamazoo, the Eccentric Cafe. Our ongoing goal is to brew thoughtfully, creatively and artistically. We strive to bring an authentic and pleasant experience to all of our customers through our unique ales and beers. For more information, please visit bellsbeer.com.

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