Golden Road Acquired by AB/InBev

Discussion in 'Pacific' started by Saxmusik45, Sep 23, 2015.

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  1. Saxmusik45

    Saxmusik45 Initiate (0) Nov 18, 2011 California

    St. Louis — Anheuser-Busch today announced it will acquire Los Angeles-based Golden Road Brewing. The deal will enable Golden Road to bring more of its fresh, canned beer to the brewery’s local market and to introduce its unique hop-forward beers to more consumers. The partnership will build on Golden Road’s commitment, since 2011, to bring fresh beer to the market in the most sustainable way possible.

    “The energy and passion of the beer community is what drew me into this industry and with Golden Road we wanted to help develop the craft beer market in L.A.,” said Meg Gill, ‎president and co-founder at Golden Road Brewing. “Our team worked hard to build Golden Road from the ground up and we are proud of the growth we’ve achieved in such a short time. California is an exciting and competitive market for beer and I see endless opportunities in partnering with Anheuser-Busch and their incredible distribution network to bring our beers to more people.”

    As the largest craft brewery in Los Angeles County, Golden Road expects to sell approximately 45,000 barrels of beer in 2015 and can be found in more than 4,000 retail locations. With a brewery focused on draft and can production, a pub in Los Angeles and a new tasting room downtown. Additionally a new tasting room, opening in 2015, second production brewery and pub in Anaheim will be operational by the forth quarter of 2016. Its core brands – Point the Way IPA, Wolf Among Weeds IPA, Golden Road Hefeweizen and 329 Days of Sun Lager – represent 95 percent of volume. Along with the core beers, Golden Road brewers are constantly experimenting with the freshest ingredients through a collection of rotating, seasonal and limited-edition brews, most notably the Custom IPA Series, a line-up of diverse, hop-forward IPAs.

    “Golden Road’s commitment to making great beer, their pioneering spirit and the passionate beer culture built within the company is what appealed to us,” said Andy Goeler, CEO, Craft, Anheuser-Busch. “Their focus on giving back to the community and impact on the Los Angeles craft market in four short years makes Golden Road a strong addition to our craft portfolio.”

    Golden Road Brewing will join Goose Island Beer Company, Blue Point Brewing, 10 Barrel Brewing and Elysian Brewing as part of Anheuser-Busch’s High End Business Unit’s portfolio. Anheuser-Busch’s partnership with Golden Road Brewing is expected to close by the end of the fourth quarter of 2015. Terms of the agreement were not disclosed.
     
  2. FrogOut69

    FrogOut69 Initiate (0) Sep 24, 2013 California
    Trader

    And nobody was surprised.
     
  3. Rbarnes4381

    Rbarnes4381 Zealot (747) Oct 29, 2013 California
    Trader

    Why wouldn't they want to acquire a brewery that makes good beer.
     
  4. sagescrubber

    sagescrubber Initiate (0) Mar 17, 2015 California

    Point the Way is one the most forgettable IPAs I've tasted. (Oh, wait, I remember how meh it was.) Maybe it's better now, but...
     
  5. WestCoastBeerDude

    WestCoastBeerDude Initiate (0) Aug 19, 2014 California
    Trader

    Another one bits the dust.
     
    dcgunman likes this.
  6. Saxmusik45

    Saxmusik45 Initiate (0) Nov 18, 2011 California

    They bought the wrong company then.
     
    j47paco, Goggles99, Lucnifter and 8 others like this.
  7. WestCoastBeerDude

    WestCoastBeerDude Initiate (0) Aug 19, 2014 California
    Trader

    Good companies anit selling.
     
    FrogOut69 likes this.
  8. MiScusi

    MiScusi Pooh-Bah (1,803) Feb 12, 2005 California
    Pooh-Bah

    Don't really care, but it would be cool if out of all this Victor left and went back to TAPS. I'm sure he knew this was going to happen when he took the GR job though.
     
  9. JoshBeerNow

    JoshBeerNow Initiate (0) Sep 23, 2014 California

    Wow, dropping like flies lately.
     
    WestCoastBeerDude likes this.
  10. SHODriver

    SHODriver Pooh-Bah (2,415) Aug 13, 2010 North Carolina
    Pooh-Bah

    I'm ok with this. It's like a form of beer darwinism.
     
  11. Tgilly

    Tgilly Initiate (0) Aug 8, 2013 California

    This is the same as the Lagunitas sell out to me. I don't drink much of their beer besides special releases and it sucks to see so many CA breweries going this route. I'm still gonna pick up a 4pk of the gingerbread stout when it comes out, just like I'll get some bcbs from Goose Island. I don't know if I want to support Tony Dart's Away or Mohawk Bend anymore now, being sister companies to Golden Road.

    Whats really funny is that Mohawk had an April's Fools Post on their instagram this year making fun of AB InBev saying they would have a shock top tasting ( which has since been deleted, wonder why)
     
    pinkgrenade likes this.
  12. Xul

    Xul Pooh-Bah (2,139) May 18, 2008 California
    Pooh-Bah Trader

    The lack of comment from Tony Yanow is certainly interesting.
     
    Modernrickk and FrogOut69 like this.
  13. Fern13

    Fern13 Zealot (596) Jan 24, 2013 California
    Trader

    Point the Way to the Bank IPA?
     
  14. Zhiguli

    Zhiguli Initiate (0) Jul 12, 2012 California

    This is by far the most frequent growler fill for me. at $7, fresh from the brewery there isn't a better price point I'm aware of. It's very average but considering this price, no brainer. I go in drink pints of Wolf and get a G of point the way. Take it home, fire up the bbq, growler is gone before even finishing cooking, and i don't fret because i didn't pay 14+ for it

    i was just there sunday and The Works IPA is quite good, really fruity on the nose. i'm also not surprised with the sale but saddened.
     
    albertq17 likes this.
  15. Speedoguy

    Speedoguy Initiate (0) Dec 19, 2013 California

    it always seemed to me that golden road wanted to be the stone brewing of LA, but they failed to realize that stone can still make a damn fine beer every now and then. golden road always brewed middle of the road quality beer.
     
    Tgilly, Purpleman and Srsly like this.
  16. Srsly

    Srsly Zealot (508) Mar 21, 2010 California

    this is actually quite fitting. Golden Road has always been more invested in money and PR than decent beer, and it shows. Their message was always BS, it's just more obvious now. And the beer won't change - it's never been good or interesting, imo.
     
  17. Black_Rider

    Black_Rider Pooh-Bah (2,019) Mar 26, 2013 California
    Pooh-Bah

    disturbing trend

    it's weird to see someone like Tony Yanow, who was such a champion of craft, just turn his back like that and say "fuck it"

    wasn't he already rich to begin with?

    horseshit


    blah blah, good for them, blah blah.. it's still horse shit. and i'm not even a fan of Golden Road. just offended that one of LA's biggest craft beer figures sold out. oh well
     
  18. Aztec_Chris

    Aztec_Chris Crusader (421) May 7, 2015 California

    Well next up will be a San Diego brewery. I believe after 10 Barrel went down it was rumored that they wanted one in LA, SD, Texas and Florida.
     
    FrogOut69 likes this.
  19. PG2G

    PG2G Initiate (0) Dec 26, 2011 California

    Until something bad happens as a result of one of these buy outs I will continue to not care
     
    tjensen3618, MiScusi and albertq17 like this.
  20. Black_Rider

    Black_Rider Pooh-Bah (2,019) Mar 26, 2013 California
    Pooh-Bah

    hopefully they stop at Golden Road. they can have it
     
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