It reminds me of something I would see clipped onto a toilet. Not sure I'd ever be able to get past that mental association enough to accept this as worthwhile...
oh come on. really? I feel bad for the brewing dad that gets this nonsense for fathers day or Christmas. I'll add that pellet hops out of the bag don't always smell all that great. at least not something I want interfering with my beer. somebody will like this thing I suppose.
I can maybe see a newb who wants to get a feel for different hops using it, but I'm with aobrehm...reminds me of a toilet bowl thing-a-mabob
It also seems strange as different hop varieties still in pellet form tend to smell similar. Not the same, but certainly similar. The character that comes from dry-hopping is worlds different to my nose.
It won't work. blah blah blah isomerization blah blah blah biotransformation. We all know pellets don't smell like beer.