The Ads they are a-changin'

Are those percentages true? That is wonderful to read that women drink more good beer than bad. Part of my complaint about breweries, bottle releases, festivals is that it is always a sausage fest. More women serving than in the crowd. Having said that, I still like Budweiser commercials. Everyone is always having so much fun. Cheers.

 

Well, they already consume 25% of the macro lagers... not sure they would self-identify with the term "belly up", though!

 

That's not how I read it. http://www.nytimes.com/2016/02/01/b...men-as-empowered-consumers-not-eye-candy.html

"women consumed... 25 percent of the volume of the ( entire beer) category" (not just "macro")
.25 X 197 million bbl = 49.25m bbl of beer

"Brewers Association estimate that women consumed 30 percent of the craft beer on the market in 2014"
.30 X 21.8m bbl of craft = 6.5m bbl. of craft

So, women were estimated to have consumed 42.75 million barrels of non-craft beer.

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New Bud Light Super Bowl ad: A group of slobbish-looking women pop Bud Lights and scantily clad male models magically appear giving them sexy looks and innuendo.

 

I've also noticed that quasi craft is now having commercials. I saw a shock top one yesterday.

 

I notice a lot more women in the craft beer aisle of my store, not just buying for husbands/boyfriends etc...not a lot of IPA fans I've noticed (just a generalization, not a cold hard fact)

 

I don't think women are holding a grudge against macro beer for being used as sex objects in their ads, after all they are used as sex objects in ads for so many products. Who's keeping a ledger? But they may not connect with a product when being portrayed in that manner. Some women even enjoy the image.

 

Every time I go to Tree House I see quite a few women there. Groups of them even, with no men in their party. The first 30-40 (die-hards waiting 1 1/2 to 2 hours) are usually all men though.

 

Thanks for a link to the article.

 

There's even going to be the "first craft beer super bowl ad" this year for the Super Bowl.

 

I think women are more receptive to craft beer than thy are to macro lagers, so these ads may be missing their market. I don't know any facts for whether dark malty beers are more favored than hoppy beers, but my guess is that is probably the case based on the four women that I know in my life and the way they progressed into craft beer. I think the macro's with their hop-forward taste are a turn off for many new beer drinkers, men and women.

 

Completely unrelated, but your avatar just gave me flashbacks. That video...

 

In my experience, most of the women I know are hop-heads first and foremost. That said, I acknowledge that my experience is also a generalization.

 

I saw a talking tap handle once...of course I had just downed an entire bottle of Parabola..

 

Barbi pretends to drink Mich Ultra. I think the Panthers may outshine the halftime ads this year, but who knows?

 

My wife will drink some great beers, two or three. I love great beer, but she will be happy with just a few.

 

So my chances of getting laid are increased by 30%? I like this.

 

Is this like Politics now? Older white guys talking about how women view/should treat women?