Advice on getting into the beer industry

Discussion in 'Beer Talk' started by JSackett, Jul 18, 2016.

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  1. JSackett

    JSackett Initiate (0) Oct 13, 2015 Massachusetts

    Hello BAs,

    I was wondering if those who are in the beer industry could provide some suggestions and information about how they got to where they are and advice they would give to a young professional venturing into the craft beer industry. I am currently living in Boston and I am looking for opportunities to get started in the industry I plan to make a career in. If anyone has any suggestions, advice, or otherwise, that would be greatly appreciated.

    Thanks all
     
    pastormc93 likes this.
  2. mwa423

    mwa423 Initiate (0) Nov 7, 2007 Ohio

    I got in by applying through careerbuilder, your mileage may vary.

    The big question is, what do you want to do in the beer industry? The answer is very different if you want to work in sales, brewing, finance, legal, advertising, etc.

    All I can really suggest without more details is to start networking and building relationships with people in the beer industry, this will be most easily done with sales reps because those are the public facing people for every company.
     
    Badfish likes this.
  3. JSackett

    JSackett Initiate (0) Oct 13, 2015 Massachusetts

    I'm an entrepreneur looking to start a business. I have the education and am looking to start within 5 years. Networking is a must and that is where I am looking to start. Just wondering how others started.
     
  4. BBThunderbolt

    BBThunderbolt Grand High Pooh-Bah (7,846) Sep 24, 2007 Kiribati
    Pooh-Bah Trader

    First, you've gotta figure out what it is in the industry you would like to do. Second, take any job you can get, even just washing dishes at a brewpub. That will give you an over view of what goes on, and the chance to make contacts. Offer to volunteer to pour at festival for one of your local breweries, that can lead to more contacts. I have friends in virtually every aspect of the brewing industry, here's a few things: A brewer I know has a side business installing and servicing draft systems. Another friend has a tap cleaning business. A welder friend pretty much specializes in welding up brew systems, and travels the country to do so. I have a friend who has his own graphic design business, and he's found a niche designing for breweries, distilleries, cideries, and wineries. Breweries need accountants and book keepers. Bigger places need secretarial and support staff. Brewing facilities need maintenance, mechanical skills are always useful. Brewpubs need cooks, servers, dishwashers and bussers. Some folks brew beer, some operate the packaging lines. Those pallets of beer don't load themselves onto the trucks, warehouse workers are needed. Oh, someone has to drive those trucks too. Delivery drivers and route sales people need to be out on the street.

    It's a wide, varied industry, and there's a place for a lot of different skillsets, so have a focus, but also acquire a broad set of skills. An on-line media coordinator whose willing, and able, to go and crawl on the brewery floor to help replace a burnt out motor has double the value of someone who can only do either.
     
  5. mwa423

    mwa423 Initiate (0) Nov 7, 2007 Ohio

    ...Helpful. I'd suggest where you should start is picking an idea and getting your elevator pitch started. You're an entrepreneur looking to do what? Brewery? Distributor? Beer store? Find a place with no open container law and sell cans out of a mobile beer wagon? Hop broker? Hop farmer? Strip club brewpub? (seriously, it's a thing, google Pints and Pinups) What is your education in? Once you've figured out an idea, focus oyur networking appropriately. For example, if you want to be a hop farmer, don't waste your time in a distributor warehouse, go join local agriculture groups.

    If I were going to open a business today that focused on the beer industry, I'd start manufacturing tanks and other brewery equipment and have a complementary business as a used equipment broker as craft breweries either expand and need to upgrade equipment or as smaller breweries go under and stuff starts getting sold off cheap.
     
  6. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,375) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

    You really gotta be more specific here. The beer industry is a broad and diverse market segment.

    Cheers!

    P.S. If you want to learn how to efficiently & effectively perform Marketing & Sales of beer I would suggest you get a job with AB as a Sales Representative.
     
    Badfish, 5thOhio, cavedave and 2 others like this.
  7. Korsk

    Korsk Initiate (0) Aug 3, 2012 California

    Take any job you can get. I started my career at a retail outlet working one weekend a week & volunteering my time at a local brewery. I found out quickly I like the retail side of things so I went with selling/buying beer. 6 years later I have a "career" at two award winning restaurants (one has a bottle shop with 1k+ beers) as the beer buyer/director.
     
    Badfish, archiebunkerjr, MFMB and 4 others like this.
  8. StoutElk_92

    StoutElk_92 Grand Pooh-Bah (4,045) Oct 30, 2015 Massachusetts
    Pooh-Bah

    Harpoon and Sam Adams are usually hiring for different positions. Maybe try to get into a popular local brewery.
     
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  9. PapaGoose03

    PapaGoose03 Grand High Pooh-Bah (6,057) May 30, 2005 Michigan
    BA4LYFE Society Pooh-Bah

    If you agree that starting in any position and are willing to relocate within reason, you can check out the Help Wanted forum for opportunities. I've glanced in there at times and it looks like experience is frequently desired for applicants, but check them out just in case an entry level position is there. https://www.beeradvocate.com/community/forums/help-wanted.61/
     
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  10. jesskidden

    jesskidden Grand Pooh-Bah (3,145) Aug 10, 2005 New Jersey
    Society Pooh-Bah Trader

    Badfish and Chaz like this.
  11. JSackett

    JSackett Initiate (0) Oct 13, 2015 Massachusetts

    Thanks all. My girlfriend and I are venturing into this together and will likely open a small brewing operation as soon as we have the time and finances. I asked this mainly because I want her and I to have experience in this sort of setting before just starting on a whim.
     
    Badfish likes this.
  12. hopfenunmaltz

    hopfenunmaltz Pooh-Bah (2,635) Jun 8, 2005 Michigan
    Pooh-Bah

    If you are opening a brewery, learn to brew beer free of defects, or hire an experienced Brewer.
     
  13. jmdrpi

    jmdrpi Grand High Pooh-Bah (8,989) Dec 11, 2008 Pennsylvania
    BA4LYFE Society Pooh-Bah

    To add, you'll need experience on an appropriately sized (NOT a homebrew setup) brewing system.
     
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  14. jmdrpi

    jmdrpi Grand High Pooh-Bah (8,989) Dec 11, 2008 Pennsylvania
    BA4LYFE Society Pooh-Bah

    To be blunt, unless that education is from this list, then you should be hiring a brewer with proper education or experience.

    "My friends say my homebrew is pretty good" is not an equal substitution.
     
  15. Vason

    Vason Initiate (0) Feb 19, 2008 Ohio

    This is very important. A brewery near me, a nanobrew pub that used homebrewing equipment to produce their beer, recently closed presumably because they couldn't keep up with the bigger, more 'professional' setup that opened down the road from them. The homebrew-style place was nice, had great heart, and wonderful people, so I was sad to see them go, but the difference in quality was very apparent.
     
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  16. rgordon

    rgordon Pooh-Bah (2,701) Apr 26, 2012 North Carolina
    Pooh-Bah

    I started as an avid beer lover. I was a bartender for several years, running a few nice places, all the while making contacts in the beer and wine distribution business. I traveled extensively as a young fellow, learning world beers, specifically from England, Germany, The Netherlands, Belgium, Austria, Denmark, Norway, and Sweden. I eventually went to work for a beer and wine wholesaler selling products that I already knew well. In succession, I worked for three wholesalers learning new products continually, traveling more and more stateside, moving up in the ranks to eventually running a small wholesale operation. Shortly thereafter my wife and I started up a small wholesale company, with wonderful financial support, acquiring brands and growing very nicely as beer exploded and North Carolina passed the Pop the Cap initiative (2005), which allowed beers above 6% to be sold. We retired in 2012. I spent almost 40 years in the business at many different levels. My advice is to meet as many people in the business as you can, and to learn the tiers of distribution. US beers are great, but go to England, Germany, and Belgium for an immersion....if you haven't already.
     
  17. JSackett

    JSackett Initiate (0) Oct 13, 2015 Massachusetts

    I have been fortunate enough to do just this! I completely agree with its importance.
     
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  18. JSackett

    JSackett Initiate (0) Oct 13, 2015 Massachusetts

    Before opening, I will definitely have experience on this type of system and do have it in the works to receive the type of education you have described. I'm not too worried about this end of the business, I am mostly wondering how similar individuals got their start. But thanks for the insight!
     
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  19. jmdrpi

    jmdrpi Grand High Pooh-Bah (8,989) Dec 11, 2008 Pennsylvania
    BA4LYFE Society Pooh-Bah

    If you have zero commercial brewing experience, you may need to propose some type of unpaid internship if you want to get involved in the brewing part right away (as opposed to getting a job at a brewery that doesn't require experience, but isn't involved in the brewing).

    A local brewpub is probably easiest to break into rather than established larger brewery.
     
  20. Urk1127

    Urk1127 Grand Pooh-Bah (3,790) Jul 2, 2014 New Jersey
    Pooh-Bah Trader

    I swear, ive had opportunities from reputable brewers, a brewing apprenticeship, just by going to the contact option on their website. I couldnt take it because i was already in college and couldnt work 2 jobs and do that plus an unpaid apprenticeship theres not even time in a day but all you have to do is ask, sekl your good qualities, and mop floors if itll get you in the door.

    The worst thatll happen is theyll say no. So just go and ask. Nothing happens from waiting.

    Good luck
     
    Badfish likes this.
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