Two Beers acquired

Le Sigh.

 

Equity co-op partnership with a French cider company is a bit different. A sale is a sale, but it could've been worse.

 

Ho hum. I never buy their beers anyway. I think I had one maybe a year ago.

 

Yep. The Woods is a nice spot if you're in the neighborhood, but otherwise I can't recall the last one of their beers I had. Rarely seen on tap around town. I suspect they're doing serious volume through Seattle Cider though, which likely drove this.

 

I see Two Beers on tap all over Seattle, just not at predominantly hardcore beer places.

 

Haven't they always struck you as a brewery designed to be acquired?

Maybe I'm cynical, but that's always how they've felt to me.

 

not in their early days, before the cleaner looking rebrand. they were pretty ramshackle the first few years. After the rebrand into REI-meets-brewery....yeah you could make assumptions about their aspirations.

 

As a longtime friend and colleague of Joel's at Two Beers/Seattle Cider, I have to say that I'm happy for him and his crew. They worked their ass, came from nothing (no money, no big backers, no experience) and earned their place in the market. The sale to Agrial puts the cider business in with a French farmer cooperative that wants to respect the business and support farmers. Not bad at all.

Joel and his team are good folks and deserve my, and I hope others, respect. He didn't sell to Heinekin/SABCoors/InBev or an equity group that would screw his colleagues over...he did this carefully and with respect while taking care of his family. Hats off to them.

 

Optimism, fair-mindedness, personal insight from personal relationships shared and illuminated...on the Internet...what gives??!!

Can't we just lump all this into the 'basket of deplorables'? It would be so much easier...

 

To be fair, no one in this thread actually expressed strong negative reactions.

 

You’re absolutely right, and my condemnation, such as it was, was not meant strongly either. I like the folks here, and no response was unduly harsh.


It was just refreshing to see a voice—better informed, more sympathetic, optimistic, and forgiving—give the other side of it. Those voices tend to be too rare in our culture, and on the Internet especially.