Tired Hands (May 2017)

Or maybe like every other consumer product, breweries are setting prices the way every merchant in the history of the free market has, by assessing consumer demand and pricing their product accordingly. Blaming Tired Hands for other breweries' prices is just absurd.

 

Tired Hands has started a 'trend' and other breweries appear to be following.

Cheers!

 

Tired Hands can't make consumers want to pay higher prices than what market demand dictates. Neither can Forest and Main. The demand existed before either brewery ever opened its doors. If anyone is responsible for this "trend," it's the beer drinkers willing to plunk down the money. The breweries would be crazy to charge less than what people are willing to pay.

 

Breweries will decide how to price beer based upon a number of business decisions. Tired Hands is capable of pricing their beers at 14, 16, 18 … 24 bucks a 4-pack because they serve a niche portion of the craft beer market. A craft brewing company that serves the broader craft beer market (e.g., Sierra Nevada Brewing Company) needs to price their beers lower in order to sell beers at the volumes they produce.

Cheers!

 

Or, you know, because people are more than happy to pay that much. Being in a "niche portion" has nothing to do with that -- the primary pricing factor.

Tired Hands is precluded from overpricing when the market no longer deems their product worthy of the cost in exactly the same way that Sierra Nevada makes the identical calculation, even if they arrive at different price points.

 

Yup, the customers who wait in the weekly lines are certainly paying the Tired Hands prices. How much of this is due the trading aspect?

The niche I am referring to is the subset of the craft beer market who are both willing to wait in lines at releases to buy beer and willing to pay upwards of $24 for a 4-pack. These folks are indeed a very small subset of the overall craft beer buying market.

Cheers!

 

Yes, that is Tired Hands's market. Their prices are so (relative to breweries like SN) high because this market supports this price point. This makes it a bit absurd to blame Tired Hands (or any brewery, for that matter) for beer prices when their beer sells out in a few hours (with few exceptions).

Tired Hands aren't causing other breweries to up their prices in any sense -- consumers all over the country are driving the market, even if it is "very small" or "niche."

It sounds utterly strange to criticize Tired Hands for these prices when there are far more consumers willing to buy at this price point than there is supply of canned beer.

 

The other area breweries are seeing what Tired Hands is doing and they are trying to replicate this sales strategy.

Cheers!

 

They are adopting this strategy because they are businesses that aim to make a profit, and Tired Hands's pricing model makes more money than do lesser prices. If consumers support the pricing of new breweries, then the breweries will make more of a profit. If customers do not support this pricing, then they will not make a profit and either lower their prices or go out of business.

These are all big generalizations, obviously; but either way, the consumer is driving the prices, not Jean.

 

I for one blame tired hands for global warming.

 

Jean raised the prices of certain brands from 16 to 18 bucks. The customers did not make those changes.

Needless to say but customers are accepting those changes.

Cheers!

 

Yes, Jean made those changes because the customers are accepting those changes. If the customers did not accept those changes, then Jean would assumably react in the same way every other business would and lower prices. Therefore, once again, the customers are driving the price point, not Tired Hands.

 

Elmer likes to "drive" his car.

 

jesus it's capitalism 101 .. people buy things at a price, things sell out.. seller decides to up the price... things still sell out... seller ups the price... people buy things still, things sell out... seller decides to up the price.. yada yada until the price stops going up because shit isn't selling out

it's a pretty easy formula here everybody.. if you don't like it don't buy it, if you like it but don't like the price don't buy it or tough luck etc.... sometimes it sucks to accept that things you may want are out of your price range comfort but shit happens... lots of options out there to all of us

 

No no, the most basic economics principles don't apply here! It's that evil board at Tired Hands forcing consumers to buy their beer at certain price points thereby creating unstoppable trends that other breweries are forced to follow!!

 

All those who are constantly bitching and complaining about TH prices remind me of the Stone Arrogant Bastard tagline:
"It's not too expensive, you're too cheap"

Nobody's holding a gun to anyone's head to wait on line and buy this stuff.

 

I see it as paying a premium price for a premium product. Craft beer is a hobby for me, at least, and while it is expensive, there are other hobbies out there that I could be spending as much money on.


As an aside, even with all the events Tired Hands has been posting about, there should still be a can release this week, correct?

 

I would agree that there is blame on the customers as well as the breweries. Customers are what allow the practices to go unchecked.

But I feel new breweries like Levante or Sole wouldn't have tried their bullshit of encouraging lines without the precedence of Tired Hands and other breweries that cater to the beer trading market.