Five myths about beer

Discussion in 'Beer Talk' started by jesskidden, May 29, 2017.

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  1. drtth

    drtth Initiate (0) Nov 25, 2007 Pennsylvania
    In Memoriam


    And the date on that vintage ad is?

    Check out other examples from the same era.
     
  2. Ranbot

    Ranbot Pooh-Bah (2,463) Nov 27, 2006 Pennsylvania
    Pooh-Bah

    @jesskidden you have previously produced a nice chart of US breweries vs time, which clearly shows Prohibition was not the death of US brewing it's made out to be, but was more like a blip on a much larger linear trend of US brewery closings. Care to post that again? Maybe you should politely forward it to the Smithsonian's new beer historian to set the facts straight.
    Agreed, but I think it's safe to assume that @jesskidden is at a point in his life that trying to live in Washington DC on the salary offered for that position (not much) is not worth the trouble. But I'll bet the Smithsonian's historian could get pro-bono fact-checks and research leads if they swung by these forums from time to time.
     
  3. drtth

    drtth Initiate (0) Nov 25, 2007 Pennsylvania
    In Memoriam

    Here's a link to a version of that table.

    https://www.brewersassociation.org/statistics/number-of-breweries/

    The historian also needs to spend time checking out the Brewer's Association data and existing materials. :wink:
     
    #23 drtth, May 30, 2017
    Last edited: May 30, 2017
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  4. PapaGoose03

    PapaGoose03 Grand High Pooh-Bah (6,057) May 30, 2005 Michigan
    BA4LYFE Society Pooh-Bah

    Jess probably could 'consult' from his home pc to get the job done more efficiently since his archives fill his basement, and who couldn't use a little extra beer money nowadays? :wink:
     
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  5. Jaguar10301

    Jaguar10301 Crusader (423) Mar 1, 2010 Maine

    I agree with this but someone like my mom says there is a common "beer flavor" with everything she has tried. Another guy I knew said his buddy took him to a Cali Craft Bar and he tried a few flights and didn't like anything.
     
  6. BeerPugz

    BeerPugz Initiate (0) Dec 4, 2016 Wisconsin

    What's this? Basement? Washington, D.C.? Beer X-Files?
     
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  7. aasher

    aasher Grand Pooh-Bah (4,557) Jan 27, 2010 Indiana
    Pooh-Bah

    And that "common beer flavor" is a common complaint. There are over a hundred beer styles and thousands of interpretations of those styles. Something like a sweet framboise, chocolate stout, etc that plays on flavors that they already know or like are the easy gateway.
     
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  8. Jaguar10301

    Jaguar10301 Crusader (423) Mar 1, 2010 Maine

    I wonder if people aren't psyching themselves out. Thinking they won't like it and thinking their is something wrong before they try. There is no way there isn't a beer for someone.
     
  9. jesskidden

    jesskidden Grand Pooh-Bah (3,145) Aug 10, 2005 New Jersey
    Society Pooh-Bah Trader

    Unlike the one @drtth linked to above from the B.A., I like this one better since it shows the number of legal licensed breweries that continued to operate during Prohibition.
    [​IMG]
    Ends in 1980 at the dawn of the craft era.

    The added green line shows that the declining number of breweries pre-Pro and post-Repeal was pretty steady with the ( temporary in many cases) closures caused by the 18th Amendment ignored.
     
    #29 jesskidden, May 30, 2017
    Last edited: May 30, 2017
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  10. jesskidden

    jesskidden Grand Pooh-Bah (3,145) Aug 10, 2005 New Jersey
    Society Pooh-Bah Trader

    Depends on who you believe :wink:
    [​IMG]
    (although the above quotes don't claim the beer will "go bad" - just that it'll be better if it avoids another temperature change).
     
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  11. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,375) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

    Permit me to comment that Theresa McCulla would be prudent to check other sources of data/information since it appears that some of the information on the Brewers Association website is 'incomplete' (or perhaps the better term would be inaccurate?).

    Cheers!
     
  12. steveh

    steveh Grand Pooh-Bah (4,174) Oct 8, 2003 Illinois
    Society Pooh-Bah

    Isn't this info from the same era that informed us about bottom-of-the-barrel-bock and getting beer too warm will create skunkiness? :grinning:
     
  13. drtth

    drtth Initiate (0) Nov 25, 2007 Pennsylvania
    In Memoriam

    Sure enough. The key word is "also."

    Your concern with accuracy and/or completeness is exactly why more experienced historians (and other researchers) cross check multiple sources, evaluate strengths and weaknesses of sources, and watch carefully for a possible "echo effect" where some sources simply cite each other and repeat the same misinformation over and over again.
     
  14. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,375) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

    So, permit me to ask an indelicate question, do you think that Theresa McCulla who has a Masters Degree in History and a PhD in American Studies did this for this article?

    Cheers!
     
  15. drtth

    drtth Initiate (0) Nov 25, 2007 Pennsylvania
    In Memoriam

    When did your first batch of home brew you probably spent some time preparing for it. You may even have spent some time talking to others who had more experience to get their guidance. You may even have done a practice brew while being coached by someone. But then you eventually had to fly solo. At the time of that first solo batch did you fully understand the complexities of what you were doing, and have you learned anything since then?
     
  16. Ranbot

    Ranbot Pooh-Bah (2,463) Nov 27, 2006 Pennsylvania
    Pooh-Bah

    If Ms. McCulla is paying attention to any critics here or elsewhere, I would hope she would just learn the value of peer review. Most people cannot get everything right all the time... even in subjects they know very well, much less ones they just started a new career in.
     
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  17. jesskidden

    jesskidden Grand Pooh-Bah (3,145) Aug 10, 2005 New Jersey
    Society Pooh-Bah Trader

    Yeah, but those myths were never seldom* repeated by brewers' associations or in breweries' ads.

    *Oh, wait...
    [​IMG]
    (My favorite part of that is the additional myth (one I'd never read before) of implying that the term "Bock" originating from the sounds of rams' horns bumping together :rolling_eyes:
     
  18. jesskidden

    jesskidden Grand Pooh-Bah (3,145) Aug 10, 2005 New Jersey
    Society Pooh-Bah Trader

    Wait - you're implying that a cheesecake-like illustration in an ad like that one was aimed at the female market? (Granted - conservative as it is even for the era, but it probably appeared in something like a general interest LIFE magazine and brewers in particular then tended to avoid being too overt and aimed at "wholesome" when women were included in ads).

    I suppose P. Ballantine & Sons, losing market share at the time, was going after the go-go girl and beach bunny market segments in the late 60s.:wink:
    [​IMG]
    (Ridgid Tools has been trying to sell pipefitting tools to female plumbers with their calendars all these years?)

    Not that I don't agree with your general point - women drank beer --- but men drank more and brewers generally aimed their mass market advertising at the larger market segment even when women were included in ads.
     
  19. 5thOhio

    5thOhio Pooh-Bah (1,571) May 13, 2007 South Carolina
    Pooh-Bah

    I figured someone would suggest that. However, having flipped through womens' magazines belonging to my wife, daughter-in-law, sisters-in-law, etc I can affirm:
    • ads in mens' magazines like to feature scantily clad and otherwise sexy photos of women;
    • ads in womens' magazines like to feature scantily clad and otherwise sexy photos of women.
    I can't explain it, but there it is. My wife's theory is that women want to see what they're supposed to look like. If you doubt me, check out a few womens' magazines.
     
  20. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,375) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

    The key word is 'if".

    Cheers!
     
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