Is Double Dry Hopped (DDH) Innovative?

Discussion in 'Beer Talk' started by beardown2489, Jun 25, 2017.

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  1. beardown2489

    beardown2489 Pooh-Bah (1,966) Oct 5, 2012 Illinois
    Pooh-Bah

    Just came across this video from 2009.



    Matt Brindleson does an interview for the release of their new DIPA, Double Jack. He talked about dry hopping and how they chose to do 4 separate dry hop bursts when creating the recipe for DJ

    So why does everything with DDH written on the label seem so cool 8 years later?
     
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  2. Harrison8

    Harrison8 Grand High Pooh-Bah (6,285) Dec 6, 2015 Missouri
    Pooh-Bah Trader

    Something doesn't have to be brand new to be trendy. It just so happens that DDH beers are in vogue right now.

    Pilsners certainly aren't new, but are the next "it" beer style according to some.
     
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  3. hopfenunmaltz

    hopfenunmaltz Pooh-Bah (2,647) Jun 8, 2005 Michigan
    Pooh-Bah

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  4. SMH_NWI

    SMH_NWI Maven (1,468) Jan 8, 2015 Texas
    Trader

    If I'm a brewery now, I'm making all the DDH IIPA Hazy beers I can. I'd sell and make millions and sell my brewery to AB-InBev and make more millions and move to the islands.
     
  5. deleted_user_1007501

    deleted_user_1007501 Initiate (0) Jun 30, 2015

    Double dry hopped usually hints at more intense aroma and fresh flavor. Dry hopping, at least once, is not so much a trend as it is, seemingly, a must. I don't see it becoming unpopular anytime soon.
     
    Wolfhead likes this.
  6. TrojanRB

    TrojanRB Grand Pooh-Bah (3,779) Jul 27, 2013 Texas
    BA4LYFE Society Pooh-Bah Trader

    Long time homebrew technique that's becoming more commercially viable.

    It's an expensive addition....that is now more economically accepted. People pay more for beer now...a few years back, $10+ for a sixer was unthinkable.
     
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  7. teromous

    teromous Grand Pooh-Bah (3,180) Mar 21, 2010 Virginia
    Pooh-Bah Trader

    Matt Brynildson did four dry hop sessions and simply called it Double Jack. Calling something DDH or TDH in the title is just a marketing tactic that plays on peoples belief that more is better. If it wasn't a marketing tactic people would simply make their double dry hopped beers unannounced, sell them, and people would buy them on merit.
     
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  8. ecpho

    ecpho Savant (1,183) Mar 28, 2011 New York

    As long as the DDH beers are put into cans and sold on a line it sure is innovative.
     
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  9. AlcahueteJ

    AlcahueteJ Grand Pooh-Bah (3,242) Dec 4, 2004 Massachusetts
    Society Pooh-Bah

    Ha, when I first read this post I was going to comment that I thought Pliny was one of the first to have multiple dry hopping steps, and if I had recalled correctly, Pliny the Younger was quadruple dry hopped.

    It appears I recalled correctly...would still love to try Pliny the Younger some day.
     
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  10. AlcahueteJ

    AlcahueteJ Grand Pooh-Bah (3,242) Dec 4, 2004 Massachusetts
    Society Pooh-Bah

    In addition to that, when I think of the modern day IPA, Vinnie Cilurzo and John Kimmich are two of the first names that pop up in my head.

    Perhaps the better question isn't really who "invented" double dry hopping, but who first created the New England style IPA. I've had Pliny the Elder before, and I've had my fair share of beers from the Alchemist, and I think these are hybrids that toe the line between West Coast/New England style.

    I think some may lump excessive dry hopping in with the New England style, but that's certainly not the case in my experience. So, while double dry hopping isn't new, the New England style IPA is relatively new. Maybe 5 or 6 years?
     
  11. zid

    zid Grand Pooh-Bah (3,132) Feb 15, 2010 New York
    BA4LYFE Society Pooh-Bah Trader

    I have trouble considering a beer a hybrid if it predates a style it is supposedly a hybrid of.
     
  12. AlcahueteJ

    AlcahueteJ Grand Pooh-Bah (3,242) Dec 4, 2004 Massachusetts
    Society Pooh-Bah

    Perhaps hybrid was a poor choice of words, maybe "bridge" would be a better term?
     
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  13. HouseofWortship

    HouseofWortship Pooh-Bah (2,735) May 3, 2016 Illinois
    Pooh-Bah Trader

    In 2008 there weren't very many hops to play with and most were fairly similar so they were pretty limited in that regard. When you combine the shear amount of modern hop varieties with the unique flavor profiles and aromas they bring with endless combinations available today, magic can happen with DDH.
     
  14. Leebo

    Leebo Initiate (0) Feb 7, 2013 Massachusetts

    Heady topper has been around since 2003/4 ?
     
  15. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,375) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

  16. EvenMoreJesus

    EvenMoreJesus Initiate (0) Jun 8, 2017 Pennsylvania

    It's the "frost brewed" of craft beer.
     
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  17. thuey

    thuey Pooh-Bah (1,705) Nov 13, 2015 California
    Pooh-Bah

    Darwin did a video on this a couple weeks back saying it's all hogwash:

     
  18. maltmaster420

    maltmaster420 Initiate (0) Aug 17, 2005 Oregon

    There was plenty of variety available back then. In addition to the classics like Centennial and Cascade that have been around since the 70s (and are still awesome), Amarillo, Chinook, Citra, and Simcoe were all available in 2008.
     
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  19. Urk1127

    Urk1127 Grand Pooh-Bah (3,790) Jul 2, 2014 New Jersey
    Pooh-Bah Trader

    I REALLY hope DDH pilsners aren't going to be everywhere. I'm weird in that I have disliked all American hopped pils except PC Pils. I hope this Pilsner thing stays traditional honestly. American hops are fine. But I believe Pilsner should for the most part stay subtle.
     
  20. hopfenunmaltz

    hopfenunmaltz Pooh-Bah (2,647) Jun 8, 2005 Michigan
    Pooh-Bah

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