Other Half Brewing July 2017

i mean the main problem with monday is theyre not open.

 

sure this culture and scene is nothing new. dark lord day... kbs release... pliny the younger. its been going on for years. i agree about not being too harsh or critical on the mental makeup of line dudes. i am friends with some and it does seem like their stress release for the week and a community experience. i just want some ddh space diamonds to drop mid week. is that too much for a local to ask for?

 

I often wish that OH would do something like let people with NYC IDs skip the line and pickup 1-four pack of each beer at some pre-determined time (maybe the night before).

 

I often wonder what you guys mean when you say OH is catering to the out of towner? I live in Queens and have a car. On Saturday morning it takes me 30 minutes to get to OH. Then at 1030am it takes me over an hour to get home. Am I, gasp, a dirty out of towner? A bastard beer hoarder who buys more than a case worth? Even though I am buying for my 3 colleagues and 3 brothers who dont have cars or are actually out of towners?
Is a local only someone who lives in South Brooklyn?

 

That would never work. I've been living here for 4 years and still have a NYS ID from upstate where I was born. How does one determine who is "local" or not? If someone lives there for 2 years are they a New Yorker?

That's a bad can of worms to open. Discrimination, unfairness, asking for confrontation.

Limits three 4 packs per person. The guys lining up to black market them might come less and less frequently. Sure they'll show up for the 700 person at 6am because those mark ups were good enough regardless. But this way a normal ACE or Daydream we all love we can grab easier.

Let's be honest, 12 of each,it's enough to get ur friends a good brew or 2 to try. How many of you drink 8 of the same DIPA in a week, let alone say 24 if it's a 3 can release. Probably none of us.

OH has done wrist bands 2 out of the last 3 releases. They've lowered limits a few times in the past month to month and a half. Baby steps. It'll come. The new space might give them A TON more storage room also.

 

I agree with everything except the 8 x DIPA comment. Bought 2 x 4 packs of DDH ACE last Sunday and finished the last can on Thursday

 

youre not a dirty out of towner. would you still go if your limits were cut in half? would you still buy for your colleagues and friends if you were only able to buy a case and a half?

i mean i buy for my brother like a can or two but im not out there being like #linelife. if you have to ask if youre that person your probably not. if some of my views and opinions seriously offend you then you probably are.

 

dhaakons theory. if you have 350+ allottments you will surpass the beer trader/reseller crowd. so if you have 200 cases pf DDH space diamonds just sell half a case as opposed to a case. im not asking for Other Half to do NYC resident purity tests but more to look at breweries like trillium who cater to the locals. they brew 700 case runs everyday every week and have cut the limits to 3 four packs. its not rocket science.

 

Yep. This would be the best way to go (ha, for me at least). Three 4-packs per beer, maybe even less for highly anticipated or 4-beer releases.

Enough with the guys buying four cases every single week to "just take care of my friends." Give me a fucking break.

 

Music selection is almost always on point.

 

Sorry if it was posted and I missed it but did anyone ask about the release for this weekend?

 

Yeah, I don't mean to imply that "out-of-towners" don't have as much of a right to drink OH as "locals" do, but part of the expectation of being a local is that you have easier access to the things in your neighborhood. Heck, that's one reason many of us live in NYC -- I certainly didn't come here for all the dog poop or the humidity. I hear your point though, and for what it's worth your 30 minutes to OH is faster than my trip on the subway. I think when I said "out-of-towner" I really meant the people who consistently load up a car week after week, and who don't personally drink the majority of what they buy (or at least share it with family and friends). Trillium is a great example, I think -- it's amazing to stroll in there any day of the week and walk out with a mixed case of beer. Still plenty to share with friends and family, but (usually) no wait and the locals can always get a couple four packs after work.

I know it's a funny thing to be attached to, but as someone who came from a small town, businesses catering to their local fans always impressed me.

 

Stop waiting in line for beer.

 

Well bless your heart man lmfao! I will say MOST of us can't. 8 beers of the same beer is a lot (DDH ACE is friggen fantastic though). And for people with bad hours there's not enough time in the day to put down two 8% DIPAS in a night every night of the week without waking up feeling it 6 hours later lol. And that's only ONE beer, they release 2-4 every week!! So try 24 of them!

 

This is a serious question: what happens if you get a lot of likes on Instagram? (I'm not on any social media)

I also noticed people filming the line at Barrier on Saturday. I've only waited for beer 4 times now (the other 3 being Sand City) and never saw that before. Me and the people next to me were laughing at them. Like, why?

 

I'll let someone else handle your first question as I don't really know where to begin.

The filming thing goes right along with it. We live in a time when people feel like if they don't post what they did, they might as well not have done anything. Doing something that appears exclusive due to there being a long line just adds to this feeling of "look how cool I am". I'm sure there are people who take a picture or video for their own, or to send a friend, but majority is this look at what I'm doing and exclusive mentality.

 

Haha, I agree. I always joke around with people that if you didn't post it on Facebook, did it really happen? One of the smartest things my dumb ass has done, IMO, is not joined up on any of that crap.

The Instagram question, should have clarified, you don't make money or something, right?

 

As @thedon10 mentioned, there's a lot to unpack in that question. But from a psychological perspective, most of the feedback loops built into social media platforms as features ("Likes" and comments on Facebook and Instagram, retweets and favs on Twitter, etc.) prey on humans' vulnerability to social approval. The desire to belong, to be approved or appreciated by our peers is among the highest human motivations. Receiving a "Like" on Instagram is an extremely direct form of social approval and has been demonstrated many times over to have powerful cognitive and emotional impact on some who frequently use such platforms.

Given that there is minimal communicative value (EDIT: and no monetary value, to answer your follow-up) in posting a picture of 24 four-packs of hazy IPA every weekend, I find it difficult to think that those who frequently share "haul pics" aren't driven by a desire for social approval.

 

Thank you for the response. I thought I was missing something after I saw some of the posts on the last page.

Your post makes a lot of sense when I think about it. It's a good thing I, and most of the people I hang around with, haven't really given a shit about approval in a long time. I'm so glad I grew up when I did. At least when you got embarrassed or your ass kicked everybody forgot about it a week later.

 

Can't speak to beer as other than following a couple of local bars/breweries I don't follow much beer-related stuff on Instagram.

I do however follow a lot in the bike space (road racing, fixie, mtb), as that's a hobby of mine. A lot of my friends / teammates are pretty active in Instagram. One in particular has nearly 100k followers, and therefore gets lots of likes per pic.

So to answer the question - there's not really a direct monetary benefit for these guys - they don't make $X per like - but certain bicycle frame/groupset/apparel brands take note of the fact these guys have a broad reach into the community, and so give these guys lots of free shit, that they then post about, because it's cheap advertising. And I don't mean like $20 of free stuff. Talking complete bikes with top end group sets that would cost $6k from a bike shop. Another has almost managed to leave his day job because he's now doing photography for various bike magazines. Again thanks to traction he got via Instagram.

I don't know how that translates into the beer world, but I'm sure there are various benefits to having a lot of followers.