Lines midday

I work in Boston and can easily escape to Fort Point for 30-45 minutes just about any time during the work week, unless client calls are scheduled. It's probably the same for most, though Tree House does boggle my mind b/c it's not located in the city.

 

Rabid Tree House fans are a special kind of breed.

I don't think I've ever seen a line at Fort Point though, I've maybe waited a few minutes at most?

 

One hundred people in line at 2pm on a Tuesday isn't statistically significant. There are nearly 5 million people in the Greater Boston area, and people who don't work a 9-5 schedule comprise a massive demographic.

 

Over the course of open to late afternoon the number of people who rolled through both locations is significant. A fraction of this 5 million drink beer at all, a fraction of that drink craft beer, a fraction of that know and go to Trillium, and a fraction of that work non-typical schedules.

I always ask people I talk to waiting in line what they do for a living. A bit less than half the answers have me shaking my head. There are the unemployed, the under employed, the adequately employed who are spending themselves poor, people actually risking thier employment showing up and then there are the people who can be there with zero consequence. As a whole the craft beer public are not fiscally smart or responsible.

To answer the question I would in biotech 10 min from trillium Canton and go on my lunch break.

 

Design & marketing consulting + real estate. I get to make my own schedule virtually every day which is nice. Potentially working 7 days a week is the downside to that... but I love the flexibility when it comes to this hobby.

 

There were 6 people in Trillium Fort Point today around 11:30. I go often because from my office its a 15 minute walk. The only line I've experienced there in the past year was on their anniversary for The Streets. I tend to skip the collab releases. Sometimes I'll get a round at Row 34 if its later in the afternoon.

I think breweries like Lamplighter and Winter Hill acting as cafes during the day make it more acceptable for people who are working on their laptop or on break to head to a brewery while on the clock.

 

I wonder if some people are at work when they are waiting in line to get beer at breweries. I think we underestimate how many people's job is actually selling beer for 5 times the original price... I'm amazed at how many people spend hundreds of dollars and walk out with cases of beer. I cringe at paying $30+ for a couple of 4 packs and I consider myself financially comfortable. I realize that many folks come every once in a while and are stocking up so they don't need to go so often. I go when the mood strikes and sometimes when something hyped up is released. I work at a biotech in Canton and can stop by on my lunch break or on my way home. In the end people will do whatever the hell they want with their money and I am in no position to tell them how they should spend said money. Drink some beer and be happy I say...

 

I know for sure that at least 2 of the guys who roll out with the limit for everything sell them out of restaurants.

It's a great supplement for an existing business and also a decent take for people who make it a business.

 

I think a 10 year old car is fiscally responsible but I digress.

 

My Toyota Camry is over 15 years old. Its one of the reasons i have money for beer...

 

This only makes sense if said Camry is falling apart and the money for necessary repairs is going to Trillium instead. Why would one rush to buy the newest car (which loses value from the time it's purchased) when you can drive a perfectly fine vehicle that has no loan attached to it and access great beer?

 

Interesting theory.....I recently sold my 05 Corolla and bought a new Subaru.....my beer allowance has drastically decreased....maybe I should've waited it out another few years

 

Realistically how many people out of 100 do we think are resellers? Maybe 1-2? Even that number feels generous but perhaps I'm naive