Bud Light new quality/ingredients commercial

To me, that seems like it will only appeal to the people already drinking their beer. It will validate their preconceived notions of craft beer just being "fancy" beer, and not real beer like their Bud Light.

 

Gross generalizations and satire have always been part of advertising. Personally I don't want crab legs in my beer either, though I still want it to taste like something other than water.

 

Bud has two problems to address.

Preserving their market share of Bud light from incroachment by Miller Lite, etc.

The High End breweries, also owned by ABInBev have a different market to address.

Both stress quality of ingredients and product in marketing.

 

Yummy rice beer. Just what everyone is expecting in their 'Murican beer.

 

I found it interesting that they explicitly discussed rice as being an ingredient (which it is) because the use of rice was not discussed in past marketing.

Cheers!

 

To be honest, their base probably has very little clue what is actually in beer. Sorry if that comes across as harsh...

 

Agreed. Nor do they care. Hell, a great deal of people that are self-professed "beer geeks" don't know either.

 

But where is the yeast?! Do they not ferment their beers?

 

Yes, it most certainly does. Bud and Bud Light are being marketed as "anti-craft beer" and, for their target demographic, this works very well. It doesn't make sense to "us" because they own craft breweries, but most people don't know that or even care about it enough to allow it to change their opinion about them if they did.

 

That's what I was thinking. But the brewery also removes the Barley, Rice, and Hops by filtration before being processed by the yeast.

 

You can't make beer without yeast. You can make it without detergent.

And was crafted before modern microbiology.

 

Nothing wrong with the commercial.

And yeah some beers have too many ingredients (like fried chicken)

 

They had no idea what role yeast played into the fermentation process. Simply put, they were quite ignorant of the impact of yeast. The law now states yeast.

 

Guess it's not "essential."

 

But the commercial says Bud Light uses the essential ingredients to brew the beer. Yeast is pretty essential for the final product.

 

The purpose of the ad is to keep their core Bud drinkers and largest source of revenue steady, just like their "Brewed the Hard Way" campaign. We, craft beer drinkers, are not the target audience for these ads. They are trying to maintain the status quo as best they can.

Yeah the fact they mention rice in a TV commercial surprised me the most. Instead of separating barley and rice they could have easily combined them into "malt" and most Bud drinkers would be none the wiser about the omission.

I found it funny that right before they mention their ingredients, they show a German-style flip-top stein that I associate with the German Purity Law, Reinheitsgebot, which does not allow the rice Bud uses. So ironically right before Bud touts how few ingredients they use, they remind me that Reinheitsgebot beers by definition have one less ingredient. .......but as I said above, this commercial was not made for me, so my opinion is irrelevant to them.

 

Heh.

I guess I'd rather keep the poking fun 'in the family', so to speak, but this really is how craft beer has been presenting itself lately so these type of swipes are just inevitable.