Why is finding info about special release so hard?

Discussion in 'Beer Talk' started by Ridgewalker_1999, Sep 27, 2017.

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  1. Ridgewalker_1999

    Ridgewalker_1999 Aspirant (224) Nov 3, 2016 Tennessee
    Trader

    Hey Guys,

    I have been noticing how difficult it is to find out info about special release beer. It seem like Brewery make it very difficult to get the info you need like Time/Date/Price. Since this is the time of year that many Brewery are releasing their good beers, I want to plan on making sure I get a chance to buy some bottles. Beers like El Gordo, Abraxas and Bourbon County Stout. All of these Breweries are within a days drive for me. Why don't these Breweries clear post this information on their website? Wouldn't it make sense to advertise this sort of information? So that they can attract more customers to their events.
     
    #1 Ridgewalker_1999, Sep 27, 2017
  2. moshea

    moshea Initiate (0) Jul 16, 2007 Michigan

    #2 moshea, Sep 27, 2017
    Last edited: Sep 27, 2017
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  3. i_run_far

    i_run_far Initiate (0) Aug 11, 2016 District of Columbia

    How is a brewery going to post the time, date and price of a beer that is being distributed? If it's brewery release then the date, time and price are usually released when the sale is announced. Goose Island does say that Bourbon County is released in November (and with any research, you could find that Black Friday is when most retailers start selling it). Perennial also says a November release for Abraxas on their website. Clearly you aren't looking very hard.
     
    #3 i_run_far, Sep 27, 2017
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  4. BBThunderbolt

    BBThunderbolt Grand High Pooh-Bah (7,846) Sep 24, 2007 Kiribati
    Pooh-Bah Trader

    It's widely known that the BCBS shitstorm is the day after Thanksgiving; aka Black Friday. Once the beer leaves the brewery though, brewers have little control over when beer actually hits the shelves. best option is to have few good stores you trust, and follow them on social media, or get on their email list if they have one.
     
    #4 BBThunderbolt, Sep 27, 2017
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  5. cavedave

    cavedave Grand Pooh-Bah (4,157) Mar 12, 2009 New York
    In Memoriam Pooh-Bah Trader

    I don't know if I am being obtuse or being captain obvious but if you have specific beer releases in mind it would be as simple as a search, here and google, for the most updated info on every one of them. If you are looking to be kept aware of local releases in general, at least around here they all are well announced on brewery social media pages
     
    #5 cavedave, Sep 27, 2017
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  6. MostlyNorwegian

    MostlyNorwegian Pooh-Bah (2,236) Feb 5, 2013 Illinois
    Pooh-Bah

    Time date and price is info that you yourself have to source by getting to know your local shopkeeper. They are, in fact, the keyholders for the knowledge you seek.
     
    #6 MostlyNorwegian, Sep 27, 2017
  7. RDMII

    RDMII Initiate (0) Apr 11, 2010 Georgia

    Breweries DO announce virtually all their special releases. After that it's out of their hands and up to the distributors and retailers to advertise if they have it, and when. Do you really expect a brewery to keep up with thousands of cases of beer going out all over the country?
     
    #7 RDMII, Sep 27, 2017
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  8. Ridgewalker_1999

    Ridgewalker_1999 Aspirant (224) Nov 3, 2016 Tennessee
    Trader

    No, When I was referring to special releases, I had in mind the beers that don't make it to the beer stores. Example El Gordo, Abraxas, Hunahpu. Stuff you have to buy at a Brewery on a certain day. That sort of info is hard to come by.
     
    #8 Ridgewalker_1999, Sep 27, 2017
  9. Leebo

    Leebo Initiate (0) Feb 7, 2013 Massachusetts

    If only there were a web site full of beer geeks talking about beers, reviews and all things beer. Hmmm. Try the local forums here. Go to the brewery sites to the "find beer" section. " Like" whatever FB stores you go to. New at social media? Living in a cave perhaps? Go to a store for their tastings. Meet some folks who work there. Follow said FB for the store. I'm freakin' really old and can figure this stuff out.
     
    #9 Leebo, Sep 27, 2017
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  10. i_run_far

    i_run_far Initiate (0) Aug 11, 2016 District of Columbia

    Try google searching for the beers/releases, I was able to find info on all the beers you listed in a few seconds. Hunahpu's Day has it's own website and even an app.
     
    #10 i_run_far, Sep 27, 2017
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  11. moshea

    moshea Initiate (0) Jul 16, 2007 Michigan

    Black Note Secret Society (BNSS)
     
    #11 moshea, Sep 27, 2017
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  12. Prince_Casual

    Prince_Casual Savant (1,236) Nov 3, 2012 District of Columbia
    Trader

    Shush yourself!
     
    #12 Prince_Casual, Sep 27, 2017
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  13. moshea

    moshea Initiate (0) Jul 16, 2007 Michigan

    The first rule of BNSS.......
     
    #13 moshea, Sep 27, 2017
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  14. cavedave

    cavedave Grand Pooh-Bah (4,157) Mar 12, 2009 New York
    In Memoriam Pooh-Bah Trader

    Glad it also only took others a few seconds to find every piece of most current info on every single release. I was beginning to worry I was being a bit flip, or missing some point, in my response to OP to do a search.

    What next, someone will come on BA and ask where they can find info about the tasting notes and quality of specific beers?
     
    #14 cavedave, Sep 28, 2017
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  15. tobelerone

    tobelerone Grand Pooh-Bah (4,220) Dec 1, 2010 New Jersey
    Pooh-Bah Trader

    Be sure to follow all the breweries you're interested in, and stores near you, on FB and IG. Beer releases are always announced on social media, I find.
     
    #15 tobelerone, Sep 28, 2017
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  16. BBThunderbolt

    BBThunderbolt Grand High Pooh-Bah (7,846) Sep 24, 2007 Kiribati
    Pooh-Bah Trader

    Yeah, breweries are NOT trying to keep this info a secret. They, shockingly, want to sell their product.
     
    #16 BBThunderbolt, Sep 28, 2017
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