Budweiser 1933 Prohibition Repeal

Never admit, never explain and never open your door to a process server.

 

Gotta try one just for the hell of it. I remember they tried to get into the Sam Adams market with that American Ale years ago.

 

I would definitely try it.
And FWIW, the American Ale was a damned fine product (especially on draft). I was sorry to see it go....

 

I drank a couple of these last night and they were actually quite tasty. I don't know shit about the history behind it, nor do I care, but the beer was good

 

Just bought it and trying now. Tastes kind of like Busch Copper Lager to me.

 

Boxer Light and Boxer are real swill.

 

Tried a single of this a couple of nights ago, not bad at all! I'm not usually a huge Budweiser fan, but at $12.99 I might end up getting a 12-pack sometime this week.

 

Not seeing it around here yet.

 

I work for an AB distributor and this has been sitting in our warehouse for about two weeks. I don't know what's taking so long to get it out. Also, before InBev bought us out, we would usually get a six-pack or at least a few bottles to hand out for samples of our new product. I remember getting a twelve-pack of a variety pack of some kind of brewers competition years ago.

 

I was told (by store owner) NY will have it sometime this week.

 

Enjoyed this one the other day, very well done and will get a bunch more. Bud needs to keep this around.

 

I will try this beer. But, two weeks every month I can buy any Sierra Nevada 12-pack at Harris-Teeter for $12.99 and $13.99. This marketing strategy has captured a good bit of my business for a few years now.

 

i love those bottles, throw back to our parents and grandparents time...

 

I will await somebody posting a side-by-side tasting of Bud '33 and Yuengling Lager.

Cheers!

 

Just put that project on my list.

 

I'm wondering how different the process of recipe formulation was this time around compared with the one described by Mitch Steele on his blog. His description made it sound like all the brewers had to go by were the names of the beers and not much else.

 

Yeah, I was wondering, too, if anyone's seen Mitch make any comments about this beer, given the long record of AB saying they don't have original recipes for many pre-Pro and early post-Repeal beers and his blog's detailed descriptions of creating those American Original beers in 1990s.
http://hoptripper.com/tag/american-originals/

"The story told about the American Originals beers was that AB found old recipes from Adolphus Busch in their archives, and used his handwritten recipes to recreate some of the more flavorful beers that existed before prohibition. But what we brewers actually saw during the development of these beers was just a small notebook of Adolphus Busch’s in which he scribbled down malt and hops for some of these early beers. The notes were very vague, giving pounds of German hops, or American hops, and weights of malts which had very little descriptors. They weren’t recipes by any means..."

This just sounds fishy (as @steveh pointed out above).

So, if the beer was "sold only" in St. Louis, what was the brand name of the beer?

And if it hasn't been brewed since Prohibition "ended", does that imply that it WAS brewed during Prohibition?

 

Somebody call the revenuers!

I took the A-B tour in St. Louis back in the mid-80s. There was a lot of allusion to the Buschs having plenty of their product for themselves (and probably the right "friends"). The non-alcoholic "cereal beverage" they brewed probably disguised any brewing of real beer.

 

Yeah. The whole thing seems convoluted as hell, and meant to make the marketing people happy by throwing as many marketable aspects as possible into the mix: pre-pro, repeal, the ghost of Adolphus Busch, retro bottle, old recipe, Budweiser; whether or not it all makes sense.

 

I knew an old gentleman from Cleveland that was beer and wine wholesaler for decades. He said there was a noticeable uptick in "sacramental wine" sales during prohibition.....