Odd KBS Pricing

Ding! Ding! Ding!

You have correctly answered the 'question'!!

I believe that P.T. Barnum was the originator of these marketing & sales strategy!?!

Cheers!

 

It's weird cause I gladly buy BCBS for 13-15 dollars but imho it's another class up from KBS. If they had a 25 dollar BCBS 750ml bottle and it was all I could get my hands on I would probably buy a single bottle. Only for this beer as it's my favorite of all time. I normally avoid bombers like the plague...

 

Yeah but 25 oz is a lot of beer, and it’s KBS, count me in!

 

I would have been more poignant poking fun at their motto with:
Which is brewed for 'us'?
Which is brewed for the custies?
[ ] $0.50/oz KBS
[ ] $1.00+/oz KBS

 

I can see if it is bomber-only in a given market, and you had no choice - but if you had the choice, buying 48oz for $22 vs $26 for 25oz is illogical. Hell, get the 4-pack and drink two bottles twice, like having two bombers at half the price. Is there anyone that if given a choice of a 4-pack a bit cheaper than a bomber, that they'd pick the bomber? No - then why in the hell do Founders or the distributors release both formats in the same market area? At least with CBS it was one format in the US and the other in the rest of the planet.

 

Amen brother, I got two four packs and my guy said I could get two bombers too. I said no thanks.

 

I bought a big bottle last year right at $20, I didn't bother this year, if I'm in the mood for a stout there's always Big Bad Baptist around. Love Kbs don't get me wrong, but in the volume we get it here and the price I don't bother, it's not worth chasing.

 

BBB is a great beer. Maybe even underrated due to its availability.

 

I've seen it and it was a similar story last year. I just don't get the haul pictures where people have 4 packs and bombers.

 

You are so right, and this topic has been debated for a long time. My take is we are a niche group here who actually thinks of things such as price per oz., and the breweries count on some others not realizing it, others not caring. I have heard all the rationales from breweries over the years, I label them as bullshit. They sell bombers because they make more money on them, sometimes a lot more money.

It is good to see that the format has greatly decreased in popularity. Eventually I suspect bombers and large format will only be used for beers that have an expectation of being cellared, since popular theory is beers mature better in larger bottles.

 

Bombers here were $19. I'm not sure about 4-packs, since they were gone quickly, but they are usually $22, I think.

 

Of course they make more money on them, but that's not the only thing going on with the higher price per oz. The fact that the margin is higher doesn't mean that bombers or 750s are not also more expensive per oz to produce. I've only ever seen one brewery that has a bottling line that could be set up to fill 750ml bottles and I've never visited one that has two bottling lines, one for 12 oz and one for 22 oz size bottles. (Labor is much more expensive than ingredients. )

As you, I and others have pointed out, if customers quit giving the breweries that extra profit, breweries will quit using that more expensive packaging.

 

I see this stuff all the time, they charge it because people buy it, especially on hyped up items.
Cheers

 

Hmm, so you're saying that 100% of the additional price per oz. of the liquid is due to increased cost of bottling the same exact beer as in 12 oz.ers? If not, how much of the additional price per oz. do you think is bullshit? 10%? 30%?. More?

I suspect you, like me, are just making guesses about it, but my uneducated guess based only on my few days doing bottling work (NOT changeovers of any kind) at a brewery lead me to believe it is about 75% bullshit.

 

There are 24k gold flakes in the 750ml bottles

 

[/QUOTE]

No, I’m saying 100% is not all profit. There are also such things as additional labor costs built in.

I agreed with you that there are also increased profits involved.

As for a breakdown of the per oz differential, I’m not an accountant, brewer, or mind reader so I’ve no idea of the profit per oz increase for a larger format bottle.

As for the “bullshit” amount, aren’t you one of the folks that regularly points out to others that breweries are businesses?

 

No, I’m saying 100% is not all profit. There are also such things as additional labor costs built in.

I agreed with you that there are also increased profits involved.

As for a breakdown of the per oz differential, I’m not an accountant, brewer, or mind reader so I’ve no idea of the profit per oz increase for a larger format bottle.

As for the “bullshit” amount, aren’t you one of the folks that regularly points out to others that breweries are businesses? [/QUOTE]

This is a thread about KBS charging one price per oz. for 12 oz, another for bomber. I gave an opinion that I thought the difference was bullshit. You correctly pointed out that not all of it is bullshit. I tried to corral a guess from you about what percent you thought was bullshit. My guess was 75%, though I admitted to that being an uneductated guess. That is where we are.

And just to answer a completely unrelated topic you bring up, yes, I have pointed out on more than one occasion that breweries are businesses.

Cheers!

edit- hmmm some glitch not letting it "reply" properly

 

In Cincinnati, bombers were $19.99, 4 packs were $23.99.

I used to love buying bombers and sharing them, but more often than not, I'll pick up the smaller package option, if available.

 

I see what you did there

 

At my store I sell KBS products as followed..

12oz - $6.19
750ml - $18.49
4 Pack - $22.99
750ml Case - $215.99
6/4 Case - $131.99

I know a lot of the surrounding stores in the area increase their mark up significantly with this product and other elusive beers such as CBS or Mad Elf etc.. I keep my mark up in uniform with every other "ordinary" craft beer because I know how much people love this beer as well as how long they wait for the yearly release, so why squeeze them for as much as I can when I could idk.. be decent?

This product is also super allocated by the distributors, so I only ever get one or two cases of each KBS ( 6/4case, 750mlcase). There are of course stores who stock pile this shit and get anywhere from $2.00-$5.00 off each front line price (what I pay) and they STILL insist on ****** your wallet with astronomical mark ups. All of this pricing boils down to simple supply and demand economics in my eyes.