Anybody pour beer at a brewpub?

Discussion in 'Beer Talk' started by beerandrecords, Jul 6, 2018.

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  1. beerandrecords

    beerandrecords Initiate (0) Jun 28, 2017 Pennsylvania

    Hello, got a question for any of those that might work the taps at a small brewpub. I'm working a concept where I'll be starting a small brewery in conjunction with a retail space. My brewery will only be feeding the store, nothing going into distribution and I'm thinking, at this point, that there'd be 3 mainstay brews on tap and then one rotating seasonal/experimental tap. I will also be able to serve beer from other breweries from the same State. We wouldn't be open super late, maybe until 10pm as it wouldn't be a place to tie one on. While I've spent tons of time on the drinking side of a bar I've no experience on the other side. As I'm working my business plan I'd like to try and get some sense of what to expect in terms of sales or beers poured. I know quality and selection can have a huge impact but lets just assume the beers are really good and a reasonable selection is offered covering a number of bases for broad appeal.

    Any data is truly appreciated!
     
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  2. Giantspace

    Giantspace Grand Pooh-Bah (3,043) Dec 22, 2011 Pennsylvania
    Pooh-Bah

    Where in PA?

    Enjoy
     
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  3. dennis3951

    dennis3951 Initiate (0) Mar 6, 2008 New Jersey

    What do you mean by small? How much beer do you intend to brew? What do you intend to sell in the retail space?
     
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  4. beerandrecords

    beerandrecords Initiate (0) Jun 28, 2017 Pennsylvania

    Still TBD but I'm hoping for West Chester. Might have to revisit that as I see what's available. But I think somewhere around the Main Line is where I'll land.
     
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  5. beerandrecords

    beerandrecords Initiate (0) Jun 28, 2017 Pennsylvania

    I'm thinking a 3bbl system. I'll be working with consultants to hammer all that out. My experience is in the retail portion. It'll be a record store.
     
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  6. AZBeerDude72

    AZBeerDude72 Initiate (0) Jun 10, 2016 Arizona

    I have to ask, why on earth would you risk your money opening a business you admit you have zero experience with? That makes no sense to me.
     
  7. IPAExpert69

    IPAExpert69 Savant (1,065) Aug 2, 2017 Pennsylvania

    People have dreams dude, why the negativity? I'll never shame someone for wanting to open a small business.
     
  8. AZBeerDude72

    AZBeerDude72 Initiate (0) Jun 10, 2016 Arizona

    How am I being negative. Going into a business with zero experience is beyond risky. I am curious as to why? Would you not get experience and knowledge before you risk your money?
     
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  9. jesskidden

    jesskidden Grand Pooh-Bah (3,145) Aug 10, 2005 New Jersey
    Society Pooh-Bah Trader

    I believe young Fritz's old man said the exact same thing to him around 50 years ago, adding:
    "...now, wouldn't you much rather work here in Iowa and help me design the new control panel on next year's washer and dryer?"
     
  10. drtth

    drtth Initiate (0) Nov 25, 2007 Pennsylvania
    In Memoriam

    So I guess you guys think the OP has shown in his posts, etc. that he has enough experience to avoid all the mistakes that kill many small start ups in their first year or so?

    You can find something along the lines of a check list here:

    http://www.moyak.com/papers/small-business-failure.html

    Sometimes to help someone suceed in achieving their dream you have to ask them the hard questions.
     
    #10 drtth, Jul 6, 2018
    Last edited: Jul 6, 2018
  11. beerandrecords

    beerandrecords Initiate (0) Jun 28, 2017 Pennsylvania

    I've owned a record store for 13 years, sold my current one as I'm moving. I've always wanted to be able to serve beer at my shop, I think it's a good combo and pretty much everyone I've run the concept by has been into it. Unfortunately getting a liquor license in PA is pretty much impossible, hence the brewery. This has been thought over a lot. I'm aware of my limitations in the brewery field, hence the consultants and the questions. Right now I'm trying to ascertain if it's viable.
     
  12. drtth

    drtth Initiate (0) Nov 25, 2007 Pennsylvania
    In Memoriam

    Have you had your business plan vetted by your lawyer and accountant yet, or is it still in development?

    Based on personal experience you'll need them/that at somepoint before a final commitment.
     
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  13. drtth

    drtth Initiate (0) Nov 25, 2007 Pennsylvania
    In Memoriam

    BTW you'll want to read though something along these lines if you haven't already.

    http://www.moyak.com/papers/small-business-failure.html
     
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  14. beerandrecords

    beerandrecords Initiate (0) Jun 28, 2017 Pennsylvania

    Not there yet. But honestly I won't put that much stock in that. Trust me, no attorney or accountant anywhere would ever sign off on a record store. But I've been doing it successfully for 13 years in a tiny VT town, always gotten a salary and produced numbers adequate enough to sell it. But this has gotten way off topic, I am still in the middle of my due diligence and am looking for help with data.

    But FYI - just to assuage all of you kind folks concern on the business aspect of this my wife holds an MBA from an Ivy League school. The numbers will be crunched.
     
  15. drtth

    drtth Initiate (0) Nov 25, 2007 Pennsylvania
    In Memoriam

    Well sounds to me like you've got some of the right experience and resources, etc. (You don't need the attorney or accountant to sign off on it, just to give you the feedback about what they see can go wrong. Different set of eyes, etc...)

    Unfortunately I don't think you'll find much data on here. Most folks here are on the consumer side of tap rooms as well. Not sure where to look, but hopefully someone may chime in or be able to point to a link.
     
    #15 drtth, Jul 6, 2018
    Last edited: Jul 6, 2018
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  16. invertalon

    invertalon Pooh-Bah (2,249) Jan 27, 2009 Ohio
    Pooh-Bah Trader

    Which just means nothing aside from she paid a LOT for her degree :wink:

    All jokes aside, this type of stuff you need to dig and research on your own. I was also in planning for opening a brewery and spent over six months writing a business plan, scouting locations, legal info, etc... It took time digging down into demographics, statistics and general market research. Not many people will give up that detail because of the work they put into their own. I believe Three Floyds original business plan is out there, try to find it and reference some of that information.

    To be honest, finding estimates on expectations for sales wasn’t tough. I found some local brewery blogs that detailed their opening expectations and what the actual ended up being, their growth and all that type of stuff. Stuff like “After just one year, while we projected to brew only 500 bbls we exceeded that three fold! We will be adding fermenters to keep up to reach 2,000 bbl’s this year!”. Stuff like that. Reach out to some breweries and ask them how much beer they sold their first year and stuff. Many may not respond, but it’s part of the job. Some owners will be really cool about it and share a ton of info with you.

    Talking with equipment vendors, they also have a good idea for what the market is doing. Having a meeting with them was great information for the business plan on what local breweries were doing, all while sizing your equipment properly for your expectations and growth estimates.

    Look at your local beer scene… What is popular, what sells and doesn’t sell? Are you brewing what YOU want to brew or brewing just to make the most $$$? If you don't come out of the gate with excellent beer right away, you will struggle. The market is loaded with excellent (and terrible) beer these days and eventually there will be a shakeout for sure. Do you homebrew now? Plan to hire a brewer with experience?

    Hope this helps some. It will take a while to round up all your info… But in doing so, for me, it basically led to me backing out. While the plan was sound, numbers good and with investors ready, I grew concerned over the market and the trends. Then as time went on, I realized I made the absolute best decision not proceeding with my plans. Someday, perhaps, when the time is right…

    Good luck!
     
  17. beerandrecords

    beerandrecords Initiate (0) Jun 28, 2017 Pennsylvania

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  18. beerandrecords

    beerandrecords Initiate (0) Jun 28, 2017 Pennsylvania

    Thanks! Truly appreciated.
     
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  19. drtth

    drtth Initiate (0) Nov 25, 2007 Pennsylvania
    In Memoriam

    Here are a few random tidbits collected over the last few years. (May or may not be useful, but...)

    PA has a Brewer's Association
    http://www.brewersofpa.org

    PA has a few perqs for breweries that use PA grown hops and malt
    https://www.brewersassociation.org/current-issues/pa-beer-industry-grants-announced/

    Here's a fairly local malting house. (Pretty sure there are 1 or 2 others in PA now).
    https://deercreekmalt.com

    If you do get a brewery up and running you may not have to limit your sales to beer only.
    https://www.nmmlaw.com/nmmliquorlaw...-brewery-storage-locations-sell-wine-spirits/
     
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  20. BBThunderbolt

    BBThunderbolt Grand High Pooh-Bah (7,846) Sep 24, 2007 Kiribati
    Pooh-Bah Trader

    Having worked in a large brewpub, and in an area where we have breweries of all sizes, the thing that jumps out at me is the 3bbl system. A 3bbl system means you'll roughly get 6 kegs out of every brew batch. Being in a large city, perhaps you'll be able to turn over your beer quickly enough that a given batch doesn't sit around too long.

    If you open your doors with 4 beers x 6 kegs of each how long will it take you to move through them? How often do you plan on brewing? How many fermenters and/or bight tanks are you planning on? What's your plan for beer that don't move quickly?

    In my county we have a popular brewpub, that gets a lot of traffic from locals, and from outdoors visitors (skiers, snowboarders, fishers, hunters, hikers, kayakers, etc), and in 2017 they brewed a little under 600bbl. If you use the brewery as a "value added" aspect to your record store, I think you've got a decent shot. Trying to make a brewery that size work on its own in a city the size of Philly could be more of a challenge.
     
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